Google Immersive Products API
For some products (depending on your location), Google search will include the "Immersive Products" block. When this block is clicked, Google will open a pop-up with complete product details. SerpApi is able to extract and make sense of this information.
API Examples
Results for: laptops on mobile
{
...
"immersive_products": [
{
"thumbnail": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcSPgIqNpl05jdL-sMbOB73btXtZDTlFhTxtJuSs36T8sZEngKJvIeZwX6YbJDCpvxl9VN69V9PFSD7xyePIkWdYCWefkS7L7UNlGJR_nKo",
"source_logo": "https://serpapi.com/searches/63dce986770844ea945f8a70/images/10ac77c5f790baa8b7be334a83d82f523212311fd1c9c3af758981116c9c7a195f41392ad9d988fb.png",
"source": "Best Buy",
"title": "ASUS L210",
"snippets": [
{
"text": "All-day battery life · Wouldn't expect them to be very expensive",
"link": "https://liliputing.com/asus-introduces-e210-e410-and-e510-budget-laptops-with-light-weight-designs/",
"source": "Liliputing"
}
],
"rating": 4.4,
"reviews": 3000,
"price": "$109.99",
"extracted_price": 109.99,
"original_price": "$230",
"extracted_original_price": 230,
"extensions": [
"SALE"
],
"immersive_product_page_token": "eyJlaSI6ImgtbmNZNkRxTzZUS2tQSVBuT2U5LUFNIiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiMTg0NDA4NzIxNjg0NDY2Nzk4NjMiLCJ2YyI6IiIsInZzYyI6IiIsImhlYWRsaW5lT2ZmZXJEb2NpZCI6IjE3MjcxODMyOTg4NzE3NzA2MzkiLCJpbWFnZURvY2lkIjoiNTE3Mzg5NzkxNzMwMjczNTk1OSIsInJkcyI6IlBDXzE2MDc3MTYyNTM4MDE0NTkyNTc0fFBST0RfUENfMTYwNzcxNjI1MzgwMTQ1OTI1NzQiLCJxdWVyeSI6ImxhcHRvcHMifQ==",
"serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6ImgtbmNZNkRxTzZUS2tQSVBuT2U5LUFNIiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiMTg0NDA4NzIxNjg0NDY2Nzk4NjMiLCJ2YyI6IiIsInZzYyI6IiIsImhlYWRsaW5lT2ZmZXJEb2NpZCI6IjE3MjcxODMyOTg4NzE3NzA2MzkiLCJpbWFnZURvY2lkIjoiNTE3Mzg5NzkxNzMwMjczNTk1OSIsInJkcyI6IlBDXzE2MDc3MTYyNTM4MDE0NTkyNTc0fFBST0RfUENfMTYwNzcxNjI1MzgwMTQ1OTI1NzQiLCJxdWVyeSI6ImxhcHRvcHMifQ%3D%3D",
"product_id": "8526166315368297183",
"serpapi_product_api": "https://serpapi.com/search.json?engine=google_product&product_id=8526166315368297183"
},
{
"thumbnail": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcTru3Oi7Jcivz_oXoeldOZRRkFHujrayy1d4UhjN0ttwva2mdKGbrfJ9IHQhW_mmvyWJPhDUmPI46hJKpwKRrvK38_VeWsXBmweae9LFs3jmqOnTVNVMIh58w",
"source_logo": "https://serpapi.com/searches/63dce986770844ea945f8a70/images/10ac77c5f790baa8b7be334a83d82f52d7ad7fd200dbdeae01e993a67968b2204354283616346f76.png",
"source": "Walmart - T and A Trading Inc",
"title": "Microsoft Surface Laptop Go",
"snippets": [
{
"text": "Solid performance · Prone to overheating",
"link": "https://www.techadvisor.com/article/723342/best-budget-laptop.html",
"source": "Tech Advisor"
}
],
"rating": 4.5,
"reviews": 2000,
"price": "$475.00",
"extracted_price": 475,
"immersive_product_page_token": "eyJlaSI6ImgtbmNZNkRxTzZUS2tQSVBuT2U5LUFNIiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiMTE4MTg3NTQ5NjM3MzYwNTcwNTQiLCJ2YyI6IiIsInZzYyI6IiIsImhlYWRsaW5lT2ZmZXJEb2NpZCI6IjIyMjYyMDc2ODQ1NjgwNjQwNTkiLCJpbWFnZURvY2lkIjoiMTcyMjU5MjMxMTM2MTA4MDEyNyIsInJkcyI6IlBDXzI3NTg0NzUyMjg3MTg3MTA2Mjh8UFJPRF9QQ18yNzU4NDc1MjI4NzE4NzEwNjI4IiwicXVlcnkiOiJsYXB0b3BzIn0=",
"serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6ImgtbmNZNkRxTzZUS2tQSVBuT2U5LUFNIiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiMTE4MTg3NTQ5NjM3MzYwNTcwNTQiLCJ2YyI6IiIsInZzYyI6IiIsImhlYWRsaW5lT2ZmZXJEb2NpZCI6IjIyMjYyMDc2ODQ1NjgwNjQwNTkiLCJpbWFnZURvY2lkIjoiMTcyMjU5MjMxMTM2MTA4MDEyNyIsInJkcyI6IlBDXzI3NTg0NzUyMjg3MTg3MTA2Mjh8UFJPRF9QQ18yNzU4NDc1MjI4NzE4NzEwNjI4IiwicXVlcnkiOiJsYXB0b3BzIn0%3D",
"product_id": "490027886730104965",
"serpapi_product_api": "https://serpapi.com/search.json?engine=google_product&product_id=490027886730104965"
},
{
"thumbnail": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcSJMKK_AjLxi5a-YSjoMpVNQGeDRAkDSPPv3ISxlNL15bcOJd8nRBWOW724_2A0ZdocWTWMA32C5JXmvwf_vR8ISWGjpx-afibGfv0ePh_-zUh7V4CspQBjNQ",
"source_logo": "https://serpapi.com/searches/63dce986770844ea945f8a70/images/10ac77c5f790baa8b7be334a83d82f526d90e2df30faff6706fa43970fa5d9b1f8a6e850c01da259.png",
"source": "hp.com",
"title": "HP - Envy x360 2-in-1 15.6” Touch-Screen Laptop - AMD Ryzen 5 5625u - 8GB Memory - 256GB SSD - Nightfall Black",
"snippets": [
{
"text": "Best-in-class performance · Heavy",
"link": "https://www.techradar.com/reviews/hp-envy-x360-15-2021",
"source": "TechRadar"
}
],
"rating": 4.5,
"reviews": 6000,
"price": "$669.99",
"extracted_price": 669.99,
"original_price": "$850",
"extracted_original_price": 850,
"extensions": [
"SALE"
],
"immersive_product_page_token": "eyJlaSI6ImgtbmNZNkRxTzZUS2tQSVBuT2U5LUFNIiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiODU2ODA2MDI3NTM0Njg1MzMxNCIsInZjIjoiIiwidnNjIjoiIiwiaGVhZGxpbmVPZmZlckRvY2lkIjoiMTExMzYzMjc5MzQ2NjQzNjI0NTQiLCJpbWFnZURvY2lkIjoiMTQ3MzQwMDQyMjQ5NTU2MTA3ODMiLCJyZHMiOiJQQ183Mzc5NzI5MTAxNjgzOTgyNDA4fFBST0RfUENfNzM3OTcyOTEwMTY4Mzk4MjQwOCIsInF1ZXJ5IjoibGFwdG9wcyJ9",
"serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6ImgtbmNZNkRxTzZUS2tQSVBuT2U5LUFNIiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiODU2ODA2MDI3NTM0Njg1MzMxNCIsInZjIjoiIiwidnNjIjoiIiwiaGVhZGxpbmVPZmZlckRvY2lkIjoiMTExMzYzMjc5MzQ2NjQzNjI0NTQiLCJpbWFnZURvY2lkIjoiMTQ3MzQwMDQyMjQ5NTU2MTA3ODMiLCJyZHMiOiJQQ183Mzc5NzI5MTAxNjgzOTgyNDA4fFBST0RfUENfNzM3OTcyOTEwMTY4Mzk4MjQwOCIsInF1ZXJ5IjoibGFwdG9wcyJ9",
"product_id": "8568060275346853314",
"serpapi_product_api": "https://serpapi.com/search.json?engine=google_product&product_id=8568060275346853314"
},
...
],
...
}
Results for: laptops on desktop
{
...
"immersive_products": [
{
"thumbnail": "https://encrypted-tbn0.gstatic.com/shopping?q=tbn:ANd9GcR_Y9VkNxQ-1jxHsy5jwAdPGJjGTOiCG5aFZjNT75BSJf-soruQ9sqjefjSN5GT2Dqp6Npc_aqNW2-BRcnqMDCWbZlvEaj689Limdsx-vfQkEM9VF3SI_vj",
"source": "Samsung",
"title": "Samsung - Galaxy Book2 Pro 360 2-in-1 13.3” AMOLED Touch Screen Laptop– Intel 12th Gen Evo Core i7 – 16GB DDR5 Memory – 512 GB SSD - Silver",
"rating": 4.4,
"reviews": 889,
"price": "$1,099.99",
"extracted_price": 1099.99,
"original_price": "$1,500",
"extracted_original_price": 1500,
"extensions": [
"SALE"
],
"immersive_product_page_token": "eyJlaSI6InlzclpZNkwwTFlxaTVOb1AzYjZfOEF3IiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiMTgyNjE2NzAwMDg5NDYzMDc5MTgiLCJ2YyI6IiIsInZzYyI6IiIsImhlYWRsaW5lT2ZmZXJEb2NpZCI6IjExMzUyMDkzMzk1NTc2NzUwMjIwIiwiaW1hZ2VEb2NpZCI6Ijg5MzE2NjE5MzAzODkwNTU1MTIiLCJyZHMiOiJQQ18xMjk0MjcxNTQ1NjcwODYwMzc1OXxQUk9EX1BDXzEyOTQyNzE1NDU2NzA4NjAzNzU5IiwicXVlcnkiOiJsYXB0b3BzIn0=",
"serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6InlzclpZNkwwTFlxaTVOb1AzYjZfOEF3IiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiMTgyNjE2NzAwMDg5NDYzMDc5MTgiLCJ2YyI6IiIsInZzYyI6IiIsImhlYWRsaW5lT2ZmZXJEb2NpZCI6IjExMzUyMDkzMzk1NTc2NzUwMjIwIiwiaW1hZ2VEb2NpZCI6Ijg5MzE2NjE5MzAzODkwNTU1MTIiLCJyZHMiOiJQQ18xMjk0MjcxNTQ1NjcwODYwMzc1OXxQUk9EX1BDXzEyOTQyNzE1NDU2NzA4NjAzNzU5IiwicXVlcnkiOiJsYXB0b3BzIn0%3D",
"product_id": "14512467273130118147",
"serpapi_product_api": "https://serpapi.com/search.json?engine=google_product&product_id=14512467273130118147"
},
...
{
"thumbnail": "https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcRH-aM3UNBkOTm8ltoYy90-RePwWGvTpoA8f1ArKiF1ipVkEQDLg6_pjOdo8wiRxQsVZ7PbQG_u8ePZH_MCywln1_n1xHtcElUECyzOmq6dP2cRJN4tr0mZOg",
"source": "Newegg.com - AcerRecertified",
"title": "Acer Aspire 5 Laptop, 15.6” inch Full HD (1920 x 1080), AMD Ryzen 3 3200u, 4GB Ram, 128GB Ssd, Windows 10 S, Size: 10 in, Silver",
"rating": 4.4,
"reviews": 2000,
"price": "$249.99",
"extracted_price": 249.99,
"extensions": [
"Refurbished"
],
"immersive_product_page_token": "eyJlaSI6InlzclpZNkwwTFlxaTVOb1AzYjZfOEF3IiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiODc3MDc0MjY5NzExMzE1NDQzIiwidmMiOiIiLCJ2c2MiOiIiLCJoZWFkbGluZU9mZmVyRG9jaWQiOiIxNTQ3MTI4NjI3OTQ3MjA0NzE0NSIsImltYWdlRG9jaWQiOiI0MTc0MTA1NzY2NjE1MTY0MTE3IiwicmRzIjoiUENfMTYzMjI0MjUzNjE2NDc3ODMyMXxQUk9EX1BDXzE2MzIyNDI1MzYxNjQ3NzgzMjEiLCJxdWVyeSI6ImxhcHRvcHMifQ==",
"serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6InlzclpZNkwwTFlxaTVOb1AzYjZfOEF3IiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiODc3MDc0MjY5NzExMzE1NDQzIiwidmMiOiIiLCJ2c2MiOiIiLCJoZWFkbGluZU9mZmVyRG9jaWQiOiIxNTQ3MTI4NjI3OTQ3MjA0NzE0NSIsImltYWdlRG9jaWQiOiI0MTc0MTA1NzY2NjE1MTY0MTE3IiwicmRzIjoiUENfMTYzMjI0MjUzNjE2NDc3ODMyMXxQUk9EX1BDXzE2MzIyNDI1MzYxNjQ3NzgzMjEiLCJxdWVyeSI6ImxhcHRvcHMifQ%3D%3D",
"product_id": "8778033331578514907,
"serpapi_product_api": "https://serpapi.com/search.json?engine=google_product&product_id=8778033331578514907"
},
{
"thumbnail": "https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcSGZYafmoL3zRJ6JI-b_3gvlV-iyYvXniGB3cmS8e9oNPTzIREvg6AbbgHOROjUx0j-Mwo6FQXfn8Rq3Sf0bpJTYg1EPTq2E-bEKthAFfI8",
"source": "Walmart - Tiger Tech",
"title": "Lenovo 2022 Newest IdeaPad 3 Laptop, 15.6″ HD Touchscreen, 11th Gen Intel Core i3-1115G4 Processor, 8GB DDR4 Ram, 256GB PCIe NVMe Ssd, Hdmi, Webcam, W",
"rating": 4.4,
"reviews": 9000,
"price": "$384.92",
"extracted_price": 384.92,
"original_price": "Usually $395",
"extracted_original_price": 395,
"extensions": [
"LOW PRICE"
],
"immersive_product_page_token": "eyJlaSI6InlzclpZNkwwTFlxaTVOb1AzYjZfOEF3IiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiMTQwMjA2NjA2MDgyMjg1ODU4NzQiLCJ2YyI6IiIsInZzYyI6IiIsImhlYWRsaW5lT2ZmZXJEb2NpZCI6IjE2MDM5NDAyMjM5MjE5MTAzOTU3IiwiaW1hZ2VEb2NpZCI6IjI5ODAyMzM2NjcwMTQwNjg0MTciLCJyZHMiOiJQQ18xMzk4ODUwNzA2OTcyNDY5MzI1M3xQUk9EX1BDXzEzOTg4NTA3MDY5NzI0NjkzMjUzIiwicXVlcnkiOiJsYXB0b3BzIn0=",
"serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6InlzclpZNkwwTFlxaTVOb1AzYjZfOEF3IiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiMTQwMjA2NjA2MDgyMjg1ODU4NzQiLCJ2YyI6IiIsInZzYyI6IiIsImhlYWRsaW5lT2ZmZXJEb2NpZCI6IjE2MDM5NDAyMjM5MjE5MTAzOTU3IiwiaW1hZ2VEb2NpZCI6IjI5ODAyMzM2NjcwMTQwNjg0MTciLCJyZHMiOiJQQ18xMzk4ODUwNzA2OTcyNDY5MzI1M3xQUk9EX1BDXzEzOTg4NTA3MDY5NzI0NjkzMjUzIiwicXVlcnkiOiJsYXB0b3BzIn0%3D",
"product_id": "8812350027592813728",
"serpapi_product_api": "https://serpapi.com/search.json?engine=google_product&product_id=8812350027592813728"
}
...
],
...
}
Results for: shop deals with multiple categories
{
...
"immersive_products": [
...
{
"category": "Grills",
"thumbnail": "https://serpapi.com/searches/665811d3437af2429e07de54/images/6779a73f2be4203ae7fbb83bb4c0f7810f74caad4718112c9183eb3ee525d8a2.webp",
"source": "Char-Broil",
"title": "Char-Broil Classic 463773717",
"rating": 4.6,
"reviews": 713,
"price": "$160.99",
"extracted_price": 160.99,
"original_price": "Usually $219",
"extracted_original_price": 219,
"location": "Also nearby",
"delivery": "$24.95 by 6/20",
"returns": "30-day returns",
"extensions": [
"LOW PRICE"
],
"immersive_product_page_token": "eyJlaSI6IjFoRllacmZSTVlTU3dia1Awb3l1dUE0IiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiMTI3Nzk3OTQ0MTc0NjgxMTMxNTMiLCJ2YyI6IiIsInZzYyI6IiIsImhlYWRsaW5lT2ZmZXJEb2NpZCI6IjE0NjgyOTIzNTMyMzIyNjY1MjEiLCJpbWFnZURvY2lkIjoiMTEzMzQ4MjQzMDk0OTI1MzIyIiwicmRzIjoiUENfNjE3MzYxOTk1ODQ3MDI1MTcxOHxQUk9EX1BDXzYxNzM2MTk5NTg0NzAyNTE3MTgiLCJxdWVyeSI6InNob3ArZGVhbHMifQ==",
"serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6IjFoRllacmZSTVlTU3dia1Awb3l1dUE0IiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiMTI3Nzk3OTQ0MTc0NjgxMTMxNTMiLCJ2YyI6IiIsInZzYyI6IiIsImhlYWRsaW5lT2ZmZXJEb2NpZCI6IjE0NjgyOTIzNTMyMzIyNjY1MjEiLCJpbWFnZURvY2lkIjoiMTEzMzQ4MjQzMDk0OTI1MzIyIiwicmRzIjoiUENfNjE3MzYxOTk1ODQ3MDI1MTcxOHxQUk9EX1BDXzYxNzM2MTk5NTg0NzAyNTE3MTgiLCJxdWVyeSI6InNob3ArZGVhbHMifQ%3D%3D",
"product_id": "4535125531731754882",
"serpapi_product_api": "https://serpapi.com/search.json?engine=google_product&product_id=4535125531731754882"
},
{
"category": "Grills",
"thumbnail": "https://serpapi.com/searches/665811d3437af2429e07de54/images/6779a73f2be4203ae7fbb83bb4c0f781548d4209447d9a005ed9048765558daa.webp",
"source": "Monument Grills",
"title": "Monument Grills 35633 Colorful Gas Grill with Infrared Side Burner",
"rating": 4.7,
"reviews": 630,
"price": "$429.99",
"extracted_price": 429.99,
"original_price": "$500",
"extracted_original_price": 500,
"delivery": "Free by 6/10",
"extensions": [
"14% OFF"
],
"immersive_product_page_token": "eyJlaSI6IjFoRllacmZSTVlTU3dia1Awb3l1dUE0IiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiNzQxOTA1MzQyMjUzNzczNDk4OSIsInZjIjoiIiwidnNjIjoiIiwiaGVhZGxpbmVPZmZlckRvY2lkIjoiODQ1ODgxNjE1ODExOTI1OTE5MyIsImltYWdlRG9jaWQiOiIyNTU4NzM3NTQ0MzMxMjk1NzM2IiwicmRzIjoiUENfMTIzNzY2ODAxNjE2NjIxMTgzMDN8UFJPRF9QQ18xMjM3NjY4MDE2MTY2MjExODMwMyIsInF1ZXJ5Ijoic2hvcCtkZWFscyJ9",
"serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6IjFoRllacmZSTVlTU3dia1Awb3l1dUE0IiwicHJvZHVjdGlkIjoiIiwiY2F0YWxvZ2lkIjoiNzQxOTA1MzQyMjUzNzczNDk4OSIsInZjIjoiIiwidnNjIjoiIiwiaGVhZGxpbmVPZmZlckRvY2lkIjoiODQ1ODgxNjE1ODExOTI1OTE5MyIsImltYWdlRG9jaWQiOiIyNTU4NzM3NTQ0MzMxMjk1NzM2IiwicmRzIjoiUENfMTIzNzY2ODAxNjE2NjIxMTgzMDN8UFJPRF9QQ18xMjM3NjY4MDE2MTY2MjExODMwMyIsInF1ZXJ5Ijoic2hvcCtkZWFscyJ9",
"product_id": "10362594286834144650",
"serpapi_product_api": "https://serpapi.com/search.json?engine=google_product&product_id=10362594286834144650"
},
...
{
"category": "Shirts & Tops",
"thumbnail": "https://serpapi.com/searches/665811d3437af2429e07de54/images/6779a73f2be4203ae7fbb83bb4c0f781ff0e0843885086c3c41ad4caf7eaf90c.webp",
"source": "Chico's",
"title": "Chico's Women's No Iron Stretch Shirt",
"rating": 4.6,
"reviews": 126,
"price": "$59.99",
"extracted_price": 59.99,
"original_price": "$90",
"extracted_original_price": 90,
"location": "12 mi · In stock",
"delivery": "$7.95 by 6/17",
"returns": "60-day returns",
"extensions": [
"32% OFF"
],
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{
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...
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