Google Immersive Products API

For some products (depending on your location), Google search will include the "Immersive Products" block. When this block is clicked, Google will open a pop-up with complete product details. SerpApi is able to extract and make sense of this information.

API Examples

Results for: spring dress on mobile

Results for: spring dress on mobile

JSON Example

{
  ...
  "immersive_products": {
    {
      "thumbnail": "https://serpapi.com/searches/62e107cb7708442e3e8f9abb/images/136cc5dd544ad6bee232bac836ce60fdaa6b2e9d2ef676bab7517459658c0a50.jpeg",
      "source_logo": "https://serpapi.com/searches/62e107cb7708442e3e8f9abb/images/136cc5dd544ad6bee232bac836ce60fde2578a706e6e4900f489170bb96863b6d543db547e3ac09a.png",
      "source": "Backcountry.com, 3+ stores",
      "title": "Patagonia Magnolia Spring Dress Women's",
      "rating": 4.6,
      "reviews": 96,
      "price": "$75.00",
      "extracted_price": 75,
      "immersive_product_page_token": "eyJlaSI6InpBZmhZdXpCT29fRnF0c1ByZldqd0FnIiwiY2F0YWxvZ2lkIjoiODgzNDUxODgzNDIzNjg5NDA0IiwidmMiOiIyMjM3MDYwNzE3MzI1Mzk5MDEwIiwidnNjIjoiODgzNDUxODgzNDIzNjg5NDA0IiwiaGVhZGxpbmVPZmZlckRvY2lkIjoiNDA2NDczOTUxNjYxMDg4MDA0MSIsImltYWdlRG9jaWQiOiI0NDkyNDcyNzIyMTIyNjI2MTQ0IiwicmRzIjoiUENfMTM5NzIzMTE1ODM1Njc1MDg1NjZ8UFJPRF9QQ18xMzk3MjMxMTU4MzU2NzUwODU2NiIsInF1ZXJ5Ijoic3ByaW5nK2RyZXNzIn0=",
      "serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6InpBZmhZdXpCT29fRnF0c1ByZldqd0FnIiwiY2F0YWxvZ2lkIjoiODgzNDUxODgzNDIzNjg5NDA0IiwidmMiOiIyMjM3MDYwNzE3MzI1Mzk5MDEwIiwidnNjIjoiODgzNDUxODgzNDIzNjg5NDA0IiwiaGVhZGxpbmVPZmZlckRvY2lkIjoiNDA2NDczOTUxNjYxMDg4MDA0MSIsImltYWdlRG9jaWQiOiI0NDkyNDcyNzIyMTIyNjI2MTQ0IiwicmRzIjoiUENfMTM5NzIzMTE1ODM1Njc1MDg1NjZ8UFJPRF9QQ18xMzk3MjMxMTU4MzU2NzUwODU2NiIsInF1ZXJ5Ijoic3ByaW5nK2RyZXNzIn0%3D"
    },
    {
      "thumbnail": "https://serpapi.com/searches/62e107cb7708442e3e8f9abb/images/136cc5dd544ad6bee232bac836ce60fdbf081bf8bb13dbb255bf80e6593cd067.jpeg",
      "source_logo": "https://serpapi.com/searches/62e107cb7708442e3e8f9abb/images/136cc5dd544ad6bee232bac836ce60fd674496342a154a55d0d7fa840030af7bfdd787ae06b15ed3.png",
      "source": "Aritzia",
      "title": "Sunday Best Women's Eastwood Dress in Spring Toss Vanilla",
      "price": "$59.99",
      "extracted_price": 59.99,
      "original_price": "$120",
      "extracted_original_price": 120,
      "sale": true,
      "immersive_product_page_token": "eyJlaSI6InpBZmhZdXpCT29fRnF0c1ByZldqd0FnIiwiY2F0YWxvZ2lkIjoiNjkwNjA3MTQzMjQ5Mjc1MjU3MyIsInZjIjoiMTc3MTYxNjkxNDQ0MzA5NzMzNjkiLCJ2c2MiOiIyNTcwODQ3OTIxNDY3OTc1MTM5IiwiaGVhZGxpbmVPZmZlckRvY2lkIjoiMjgyOTI0MjczODMzODAwNDAxMCIsImltYWdlRG9jaWQiOiI4Njc0OTkxMDc5NDk3NDI0MTk1IiwicmRzIjoiIiwicXVlcnkiOiJzcHJpbmcrZHJlc3MifQ==",
      "serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6InpBZmhZdXpCT29fRnF0c1ByZldqd0FnIiwiY2F0YWxvZ2lkIjoiNjkwNjA3MTQzMjQ5Mjc1MjU3MyIsInZjIjoiMTc3MTYxNjkxNDQ0MzA5NzMzNjkiLCJ2c2MiOiIyNTcwODQ3OTIxNDY3OTc1MTM5IiwiaGVhZGxpbmVPZmZlckRvY2lkIjoiMjgyOTI0MjczODMzODAwNDAxMCIsImltYWdlRG9jaWQiOiI4Njc0OTkxMDc5NDk3NDI0MTk1IiwicmRzIjoiIiwicXVlcnkiOiJzcHJpbmcrZHJlc3MifQ%3D%3D"
    },
    {
      "thumbnail": "https://encrypted-tbn2.gstatic.com/shopping?q=tbn:ANd9GcQ2tCYBBa982IlE-r566GSgsQcpytTQkfvGcA6cUOj76aIaF2F6Unk89E0yF7Y",
      "source_logo": "https://serpapi.com/searches/62e10a817708442e3e8f9abc/images/136cc5dd544ad6bee232bac836ce60fd42809238541760897edf0550e865a1802752ee9531419dc0.png",
      "source": "noracora",
      "title": "Women Casual Plain Sleeveless Dress",
      "price": "$25.38",
      "extracted_price": 25.38,
      "immersive_product_page_token": "eyJlaSI6Imd3cmhZbzM5RExTNnF0c1A3cDZUdUFjIiwiY2F0YWxvZ2lkIjoiMTUxMzUxODcwMTUwODI0MDg3OTUiLCJ2YyI6Ijc3Njg0OTk2NDc1ODM1MzU1NSIsInZzYyI6IjI1NzA4NDc5MjE0Njc5NzUxMzkiLCJoZWFkbGluZU9mZmVyRG9jaWQiOiI0MjY4NDE0MTE2OTIxMzMyODc2IiwiaW1hZ2VEb2NpZCI6IjQ1NzUwOTY5ODM4MDMxNjIwMDIiLCJyZHMiOiIiLCJxdWVyeSI6InNwcmluZytkcmVzcyJ9",
      "serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6Imd3cmhZbzM5RExTNnF0c1A3cDZUdUFjIiwiY2F0YWxvZ2lkIjoiMTUxMzUxODcwMTUwODI0MDg3OTUiLCJ2YyI6Ijc3Njg0OTk2NDc1ODM1MzU1NSIsInZzYyI6IjI1NzA4NDc5MjE0Njc5NzUxMzkiLCJoZWFkbGluZU9mZmVyRG9jaWQiOiI0MjY4NDE0MTE2OTIxMzMyODc2IiwiaW1hZ2VEb2NpZCI6IjQ1NzUwOTY5ODM4MDMxNjIwMDIiLCJyZHMiOiIiLCJxdWVyeSI6InNwcmluZytkcmVzcyJ9"
    },
    {
      "thumbnail": "https://encrypted-tbn0.gstatic.com/shopping?q=tbn:ANd9GcTyevqekrbDeoP2seFBca7CZzG0T43hR5jNJ3E1IAziO6qTsGzvrK0HuijQF2k",
      "source_logo": "https://serpapi.com/searches/62e10a817708442e3e8f9abc/images/136cc5dd544ad6bee232bac836ce60fdd3ddd7315e6202e8f3b36532d4b2040e090995c5f0fb07c3.png",
      "source": "Berrylook",
      "title": "Berrylook Spring And Summer Print Chiffon Maxi Dress",
      "price": "$23.20",
      "extracted_price": 23.2,
      "immersive_product_page_token": "eyJlaSI6Imd3cmhZbzM5RExTNnF0c1A3cDZUdUFjIiwiY2F0YWxvZ2lkIjoiMTMwNDMxNTQ3NjQ0Mzc3MTkyMDQiLCJ2YyI6IjI4ODg2MjU0OTU4NjQxMjgyMCIsInZzYyI6IjM0ODIwMDgyMzYzMTI4MTc2MTgiLCJoZWFkbGluZU9mZmVyRG9jaWQiOiI3NDUyNDMwMTM3ODY4ODgwMzI1IiwiaW1hZ2VEb2NpZCI6IjEyNzM4NzExNTA3MDgxMzAyMzkyIiwicmRzIjoiIiwicXVlcnkiOiJzcHJpbmcrZHJlc3MifQ==",
      "serpapi_link": "https://serpapi.com/search.json?engine=google_immersive_product&page_token=eyJlaSI6Imd3cmhZbzM5RExTNnF0c1A3cDZUdUFjIiwiY2F0YWxvZ2lkIjoiMTMwNDMxNTQ3NjQ0Mzc3MTkyMDQiLCJ2YyI6IjI4ODg2MjU0OTU4NjQxMjgyMCIsInZzYyI6IjM0ODIwMDgyMzYzMTI4MTc2MTgiLCJoZWFkbGluZU9mZmVyRG9jaWQiOiI3NDUyNDMwMTM3ODY4ODgwMzI1IiwiaW1hZ2VEb2NpZCI6IjEyNzM4NzExNTA3MDgxMzAyMzkyIiwicmRzIjoiIiwicXVlcnkiOiJzcHJpbmcrZHJlc3MifQ%3D%3D"
    },
    ...
  },
  ...
}