Amazon Product Compare With Similar API
Amazon product pages may display a Compare With Similar section allowing customers to compare the current product against similar alternatives. Each comparison item can include title, price, rating, reviews, thumbnail, and more.
When SerpApi encounters Compare With Similar data, it is added to the JSON output as the compare_with_similar array.
The API endpoint is https://serpapi.com/search?engine=amazon_product
Head to the playground for a live and interactive demo.
API Examples
Compare With Similar overview
{
...
"compare_with_similar": [
{
"position": 1,
"asin": "B0GR1493ZV",
"title": "Apple MacBook Air with Apple M4 Chip (13.6-inch)",
"thumbnail": "https://m.media-amazon.com/images/G/01/apple/MacBook_Air_13_in_M5__en-US._CB786077134_.png",
"link": "https://www.amazon.com/dp/B0GR1493ZV?ref=amzdv_ucc_dp_lod_B0GR6JMY9W_B0GR1493ZV",
"serpapi_link": "https://serpapi.com/search.json?amazon_domain=amazon.com&asin=B0GR1493ZV&device=desktop&engine=amazon_product&shipping_location=US",
"price": "-5% $1,049.00 List Price: $1,099.00",
"extracted_price": 5,
"ratings": "No customer reviews yet",
"display": "13.6-inch Liquid Retina display",
"processor": "Apple M5 chip",
"apple_intelligence": true,
"cpu": "10-core CPU",
"gpu": "From 8-core GPU",
"memory": "From 16GB unified memory",
"battery": "Up to 18 hours battery life",
"touch_bar_and_touch_id": "Touch ID",
"storage": "From 512GB storage",
"launch_year": "2026"
},
{
"position": 2,
"asin": "B0GR6BVYS5",
"title": "Apple MacBook Neo (13-inch)",
"thumbnail": "https://m.media-amazon.com/images/G/01/apple/MacBook_Neo._CB786076934_.png",
"link": "https://www.amazon.com/dp/B0GR6BVYS5?ref=amzdv_ucc_dp_lod_B0GR6JMY9W_B0GR6BVYS5",
"serpapi_link": "https://serpapi.com/search.json?amazon_domain=amazon.com&asin=B0GR6BVYS5&device=desktop&engine=amazon_product&shipping_location=US",
"price": "$599.00",
"extracted_price": 599.0,
"rating": 5.0,
"reviews": 5,
"display": "13.0-inch Liquid Retina display",
"processor": "Apple A18 Pro chip",
"apple_intelligence": true,
"cpu": "6-core CPU",
"gpu": "5-core GPU",
"memory": "8GB unified memory",
"battery": "Up to 16 hours battery life",
"touch_bar_and_touch_id": "Touch ID (512GB model)",
"storage": "From 256GB storage",
"launch_year": "2026"
},
{
"position": 3,
"asin": "B0GR1DVSQP",
"title": "Apple MacBook Air with Apple M5 chip (15-inch)",
"thumbnail": "https://m.media-amazon.com/images/G/01/apple/MacBook_Air_15_in_M5__en-US._CB786077114_.png",
"link": "https://www.amazon.com/dp/B0GR1DVSQP?ref=amzdv_ucc_dp_lod_B0GR6JMY9W_B0GR1DVSQP",
"serpapi_link": "https://serpapi.com/search.json?amazon_domain=amazon.com&asin=B0GR1DVSQP&device=desktop&engine=amazon_product&shipping_location=US",
"price": "$1,249.99",
"extracted_price": 1249.99,
"ratings": "No customer reviews yet",
"display": "15.3-inch Liquid Retina display",
"processor": "Apple M5 Chip",
"apple_intelligence": true,
"cpu": "10-core CPU",
"gpu": "10-core GPU",
"memory": "From 16GB unified memory",
"battery": "Up to 18 hours battery life",
"touch_bar_and_touch_id": "Touch ID",
"storage": "From 512GB storage",
"launch_year": "2026"
},
...
],
...
}
JSON structure overview
{
"compare_with_similar": [
{ // keys are dynamic depending on the product (e.g. display, processor, battery, etc)
"position": "Integer - Position in comparison list",
"asin": "String - Amazon Standard Identification Number",
"title": "String - Product title",
"thumbnail": "String - Product thumbnail URL",
"link": "String - Product link",
"serpapi_link": "String - URL to SerpApi search",
"reviews": "Integer - Number of reviews",
"rating": "Float - Product rating",
"price": "String - Product price",
"extracted_price": "Float - Extracted numeric price",
"...": "String - Other product specifications (dynamic keys)"
}
]
}