Bing Ad Results API
When a Bing search contains advertisements, they are parsed and exist within the ads array in the JSON output. Advertisements can optionally contain thumbnails & site links (inline or extended site links).
Bing Ads example
{
...,
"ads": [
{
"position": 1,
"block_position": "top",
"tracking_link": "...",
"displayed_link": "https://www.ezcater.com/Catering/Menu",
"sitelinks": {
"inline": [
{
"title": "Enterprise solutions, tracking_link: ..."
},
{
"title": "Our team, tracking_link: ..."
},
...
]
},
"thumbnail": "<URL to image>",
"description": "Place your catering order. Free & easy online ordering. On time delivery."
}
],
...
}
Top-level Ad Fields
position
Required
The position that this ad appears on the page in relation to other ads.
block_position
Required
The location on the page this ad appears in. It will be one of two values: top (before organic results) or bottom (after organic results).
tracking_link
Required
The tracking link.
displayed_link
Required
The displayed link.
description
Required
The description for this advertisement
thumbnail
Optional
A base64 representation of the thumbnail that exists within the advertisement.
sitelinks
Optional
An object containing one of two field values: sitelink.inline, or sitelinks.extended for more descriptive site links.
sitelink.inline
title
Required
Title of the inline sitelink.
tracking_link
Required
Tracking link of the inline sitelink.
sitelinks.extended
title
Required
Title of the expanded sitelink.
tracking_link
Required
Tracking link of the expanded sitelink.
snippet
Required
A short description of this expanded link.