Amazon Featured Products API

Amazon displays Featured Products sections on the search results page between blocks of Organic Results.

These sections will vary in title with titles such as "Recently bought and rated", "Picks from Amazon Influencers", or "From frequently shopped brands" among others.

API Examples

Results for: air filter

Results for: air filter

JSON Example

{
  ...
  "featured_products": [
    {
      "title": "From frequently shopped brands",
      "products": [
        {
          "position": 1,
          "asin": "B0BZJQQ2FN",
          "sponsored": true,
          "tags": [
            "Pod",
            "10 Count (Pack of 3)"
          ],
          "badges": [
            "Limited time deal"
          ],
          "title": "Nespresso Capsules Original Line, Barista Flavored Pack, Medium Roast Espresso Coffee, 30 Count Espresso Coffee Pods",
          "link": "https://www.amazon.com/sspa/click?ie=UTF8&spc=MTo1MDUwMjE0Njk2ODEzMjgzOjE3NDU1MDQ2Mzc6c3Bfc2VhcmNoX3RoZW1hdGljOjMwMDQ0MzExNjgxMTIwMjo6MDo6&url=%2FNespresso-Capsules-OriginalLine-Flavored-Espresso%2Fdp%2FB0BZJQQ2FN%2Fref%3Dsxin_13_pa_sp_search_thematic_sspa%3Fcontent-id%3Damzn1.sym.0fde5975-5d31-4716-9fae-64ab4a6dc9e0%253Aamzn1.sym.0fde5975-5d31-4716-9fae-64ab4a6dc9e0%26cv_ct_cx%3DCoffee%26keywords%3DCoffee%26pd_rd_i%3DB0BZJQQ2FN%26pd_rd_r%3De87a9b4a-a56a-4265-ba9d-4e6d9f33d6b6%26pd_rd_w%3D7hLqp%26pd_rd_wg%3Dh8tNr%26pf_rd_p%3D0fde5975-5d31-4716-9fae-64ab4a6dc9e0%26pf_rd_r%3DT1XPYN43B8930DZ2M79N%26qid%3D1745504637%26sbo%3DRZvfv%252F%252FHxDF%252BO5021pAnSA%253D%253D%26sr%3D1-1-2c727eeb-987f-452f-86bd-c2978cc9d8b9-spons%26sp_csd%3Dd2lkZ2V0TmFtZT1zcF9zZWFyY2hfdGhlbWF0aWM%26psc%3D1",
          "link_clean": "https://www.amazon.com/dp/B0BZJQQ2FN/",
          "thumbnail": "https://m.media-amazon.com/images/I/61Qij8v36LL._AC_UL320_.jpg",
          "rating": 4.7,
          "reviews": 10579,
          "bought_last_month": "10K+ bought in past month",
          "price": "$21.67",
          "extracted_price": 21.67,
          "price_unit": "$0.72/Count",
          "extracted_price_unit": 0.72,
          "old_price": "$25.50",
          "extracted_old_price": 25.5,
          "offers": [
            "$19.50 with Subscribe & Save discount",
            "SNAP EBT eligible"
          ],
          "snap_ebt_eligible": true,
          "prime": true
        },
        ...
      ]
    },
    {
      "title": "Picks from Amazon Influencers",
      "products": [
        {
          "position": 1,
          "asin": "B0BZJQQ2FN",
          "sponsored": true,
          "tags": [
            "Pod",
            "10 Count (Pack of 3)"
          ],
          "badges": [
            "Limited time deal"
          ],
          "title": "Nespresso Capsules Original Line, Barista Flavored Pack, Medium Roast Espresso Coffee, 30 Count Espresso Coffee Pods",
          "link": "https://www.amazon.com/sspa/click?ie=UTF8&spc=MTo2MDkyMDQ3MTY2OTM0NjUxOjE3NDU1MDQ2Mzc6c3Bfc2VhcmNoX3RoZW1hdGljX2J0ZjozMDA0NDMxMTY4MTEyMDI6OjA6Og&url=%2FNespresso-Capsules-OriginalLine-Flavored-Espresso%2Fdp%2FB0BZJQQ2FN%2Fref%3Dsxbs_pa_sp_search_thematic_btf_sspa%3Fcontent-id%3Damzn1.sym.a5524d5d-5805-4ca4-b218-69d5b781b6f1%253Aamzn1.sym.a5524d5d-5805-4ca4-b218-69d5b781b6f1%26cv_ct_cx%3DCoffee%26keywords%3DCoffee%26pd_rd_i%3DB0BZJQQ2FN%26pd_rd_r%3D30c81b68-5f1d-4078-a816-538c32521f0b%26pd_rd_w%3Dvxdqh%26pd_rd_wg%3DvhCgV%26pf_rd_p%3Da5524d5d-5805-4ca4-b218-69d5b781b6f1%26pf_rd_r%3DT1XPYN43B8930DZ2M79N%26qid%3D1745504637%26sbo%3DRZvfv%252F%252FHxDF%252BO5021pAnSA%253D%253D%26sr%3D1-1-fb395260-7243-4e30-82ce-3176e35831b6-spons%26sp_csd%3Dd2lkZ2V0TmFtZT1zcF9zZWFyY2hfdGhlbWF0aWNfYnRm%26psc%3D1",
          "link_clean": "https://www.amazon.com/dp/B0BZJQQ2FN/",
          "thumbnail": "https://m.media-amazon.com/images/I/61Qij8v36LL._AC_UL320_.jpg",
          "rating": 4.7,
          "reviews": 10579,
          "bought_last_month": "10K+ bought in past month",
          "price": "$21.67",
          "extracted_price": 21.67,
          "price_unit": "$0.72/Count",
          "extracted_price_unit": 0.72,
          "old_price": "$25.50",
          "extracted_old_price": 25.5,
          "offers": [
            "$19.50 with Subscribe & Save discount",
            "SNAP EBT eligible"
          ],
          "snap_ebt_eligible": true,
          "prime": true
        },
        ...
      ]
    }
  ],
  ...
}

JSON structure overview

{
  ...
  "featured_products": [
    {
      "title": "String - Title of the sponsored brands section (Ex: 'Picks from Amazon Influencers')",
      "products": [
        {
          // The same structure as `organic_results`.
          // For more information visit https://serpapi.com/amazon-organic-results#api-examples-json-structure-overview
        },
        ...
      ]
    },
    ...
  },
  ...
}