Bing Knowledge Graph API
For some requests, Bing search includes a "Knowledge Graph" block, typically on the right side. SerpApi is able to extract and make sense of this information.
API Examples
Results for: Steve Jobs
Example results that contains facts, quote, profiles, compare, timeline, other_facts and many more.
"knowledge_graph": {
"type": "Co-Founder of Apple",
"header_images": [
{
"image": "https://serpapi.com/searches/651fae91b68f8b2a9d96768e/images/944741e68ccd4977b8915fb6f78095f9b6fc869c4adc66017654db9b91c6adf71936b166958edc70.webp",
"source": "https://www.bing.com/images/search?q=steve+jobs&cbn=KnowledgeCard&stid=a92f6c87-d5f3-7bd6-c85c-f7e39061e30f&FORM=KCHIMM"
}
],
"title": "Steve Jobs",
"description": "Steven Paul Jobs was an American business magnate, inventor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a member of The W…New content will be added above the current area of focus upon selectionSteven Paul Jobs was an American business magnate, inventor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT. He was a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak.Wikipediaallaboutstevejobs.com",
"quote": {
"title": "Great things in business are never done by one person. They're done by a team of people.",
"link": "https://www.brainyquote.com/quotes/steve_jobs_737723"
},
"facts": [
{
"title": "Sunday, October 16, 2011, was declared Steve Jobs Day by the governor of California, Jerry Brown.",
"link": "https://www.inc.com/larry-kim/43-surprising-facts-about-steve-jobs.html#:~:text=Sunday%2C%20October%2016%2C%202011%2C%20was%20declared%20Steve%20Jobs%20Day%20by%20the%20governor%20of%20California%2C%20Jerry%20Brown",
"thumbnail": "https://serpapi.com/searches/651fae91b68f8b2a9d96768e/images/944741e68ccd4977b8915fb6f78095f9c02a5bbbd817bff7fa8cb04f39f54426b045a1546e8fb813.webp"
},
{
"title": "In 1986 Jobs acquired a controlling interest in Pixar, a computer graphics firm that had been founded as a division of Lucasfilm Ltd.",
"link": "https://www.britannica.com/biography/Steve-Jobs#:~:text=In%201986%20Jobs%20acquired%20a%20controlling%20interest%20in%20Pixar%2C%20a%20computer%20graphics%20firm%20that%20had%20been%20founded%20as%20a%20division%20of%20Lucasfilm%20Ltd",
"thumbnail": "https://serpapi.com/searches/651fae91b68f8b2a9d96768e/images/944741e68ccd4977b8915fb6f78095f99958049b12a77cd7e1a37cfbfa10458d684f41b1c9710456.webp"
},
{
"title": "Jobs became CEO of Apple in 1997, following his company's acquisition of NeXT.",
"link": "https://en.wikipedia.org/wiki/Steve_Jobs#:~:text=Jobs%20became%20CEO%20of%20Apple%20in%201997%2C%20following%20his%20company%27s%20acquisition%20of%20NeXT",
"thumbnail": "https://serpapi.com/searches/651fae91b68f8b2a9d96768e/images/944741e68ccd4977b8915fb6f78095f95532399451ae421d65a2f90d69fe6a4c661e3d780f221ca8.webp"
}
],
"profiles": [
{
"title": "Wikipedia",
"link": "https://en.wikipedia.org/wiki/Steve_Jobs"
}
],
"website": "https://allaboutstevejobs.com/",
"compare": {
"founded_tesla_and_spacex": {
"steve_jobs": "No, He Founded Apple, Pixar, And Next",
"sergey_brin": "No, But He Was An Early Investor In Tesla And A Friend Of Elon Musk",
"larry_page": "False, He Invested In Tesla But Did Not Found Either Company."
},
"ceo_of_google": {
"steve_jobs": "Never, But Considered And Mentored Co-Founders",
"sergey_brin": "No, Co-Founder Of Google And President Of Alphabet",
"larry_page": "No, Ceo Of Alphabet: 2019-2019, Board Member And Controlling Shareholder Of Alphabet: Yes"
},
"awards_or_honors": {
"steve_jobs": "National Medal Of Technology And Innovation",
"sergey_brin": "Marconi Prize And Fellow Of The Marconi Foundation At Columbia University",
"larry_page": "Acm Fellowship"
}
},
"timeline": [
{
"link": "https://www.bing.com/search?FORM=SNAPST&q=Steve+Jobs+birthplace&filters=fcid:\"0-1bde28b3-8fc0-6820-3f28-77b21b33c895\"+itemid:\"0\"",
"thumbnail": "https://serpapi.com/searches/651fae91b68f8b2a9d96768e/images/944741e68ccd4977b8915fb6f78095f9f8b9bc42df1812bec73c10d34b69ec97ac8ab225315be792.jpeg"
},
{
"link": "https://www.bing.com/search?FORM=SNAPST&q=Steve+Jobs+Reed+College+dropout&filters=fcid:\"0-1bde28b3-8fc0-6820-3f28-77b21b33c895\"+itemid:\"1\"",
"thumbnail": "https://serpapi.com/searches/651fae91b68f8b2a9d96768e/images/944741e68ccd4977b8915fb6f78095f9f8b9bc42df1812bed8db1250c80c667d558bbb51dc93dca3.jpeg"
},
{
"link": "https://www.bing.com/search?FORM=SNAPST&q=Steve+Jobs+Atari+India&filters=fcid:\"0-1bde28b3-8fc0-6820-3f28-77b21b33c895\"+itemid:\"2\""
},
...
],
"other_facts": [
{
"name": "Born",
"original_value": "Steven Paul Jobs · February 24, 1955 · San Francisco, California, U.S.",
"value": [
{
"name": "Steven Paul Jobs"
},
{
"name": "February 24, 1955"
},
{
"name": "San Francisco, California, U.S."
}
]
},
{
"name": "Died",
"original_value": "October 5, 2011 (aged 56) · Palo Alto, California, U.S.",
"value": [
{
"name": "October 5, 2011 (aged 56)"
},
{
"name": "Palo Alto, California",
"link": "https://www.bing.com/search?FORM=SNAPST&q=Palo+Alto%2c+California&filters=sid:\"dc197a43-a077-fcf2-fa6a-bebe1f5475fa\""
},
{
"name": ", U.S."
}
]
},
...
],
...
}
Results for: Paris
Example results that contains country_facts, places_of_interest, best_time_to_visit, travel_advisory, website and many more.
"knowledge_graph": {
"title": "Paris",
"type": "Capital city of France",
"description": "The most populous city of France. Since the 17th century, Paris has been one of Europe's major centres of finance, diplomacy, commerce, fashion, gastronomy, science and arts.paris.fr",
"thumbnails": [
{
"image": "https://serpapi.com/searches/60d54b95b5c11d39e434dafc/images/e1aa1d9faa4d4f6b83e8c033fc1dbc84f618f07d98ae00afea92e5d6c1d0688c0d33553794cb5ece.webp",
"source": "https://www.bing.com/images/search?FORM=IARRSM&q=paris+france"
}
],
"country_facts": [
[
{
"population": [
"2.24 million",
"2015"
]
},
{
"mayor": [
"Anne Hidalgo"
]
},
{
"local_time": [
"5:22 AM",
"6/25/2021"
]
}
]
],
"places_of_interest": [
{
"title": "Louvre Museum",
"link": "https://www.bing.com/search?q=Paris+Louvre+Museum",
"thumbnail": "https://serpapi.com/searches/60d54b95b5c11d39e434dafc/images/e1aa1d9faa4d4f6b83e8c033fc1dbc844596cd03f4d309dd7ba388d7a20ae40d08f287bd672572df0e55bde2968458e1.png"
},
{
"title": "Eiffel Tower",
"link": "https://www.bing.com/search?q=Paris+Eiffel+Tower",
"thumbnail": "https://serpapi.com/searches/60d54b95b5c11d39e434dafc/images/e1aa1d9faa4d4f6b83e8c033fc1dbc844596cd03f4d309dd7ba388d7a20ae40d9e57be6efa4913eefa982d8ea3d13f97.png"
},
{
"title": "Palace of Versailles",
"link": "https://www.bing.com/search?q=Paris+Palace+of+Versailles",
"thumbnail": "https://serpapi.com/searches/60d54b95b5c11d39e434dafc/images/e1aa1d9faa4d4f6b83e8c033fc1dbc844596cd03f4d309dd7ba388d7a20ae40d24db42fd4a3f44e1dcbd0067466330e6.png"
}
],
"best_time_to_visit": [
{
"title": "Jan",
"value": "50%"
},
{
"title": "Feb",
"value": "50%"
},
{
"title": "Mar",
"value": "50%"
},
...
],
"facts": [
{
"title": "There is only one stop sign in Paris.",
"link": "https://www.worldatlas.com/articles/interesting-facts-about-france.html#:~:text=There%20is%20only%20one%20stop%20sign%20in%20Paris."
},
{
"title": "It is one of the most visited cities in the world.",
"link": "https://www.streetdirectory.com/travel_guide/208574/paris_guide/paris_is_the_most_visited_city_in_the_world.html#:~:text=It%20is%20one%20of%20the%20most%20visited%20cities%20in%20the%20world."
},
{
"title": "Paris was one of the first large European cities to use gas street lighting on a grand scale on its boulevards and monuments.",
"link": "https://en.wikipedia.org/wiki/Paris#Etymology#:~:text=Paris%20was%20one%20of%20the%20first%20large%20European%20cities%20to%20use%20gas%20street%20lighting%20on%20a%20grand%20scale%20on%20its%20boulevards%20and%20monuments.",
"thumbnail": "https://serpapi.com/searches/60d54b95b5c11d39e434dafc/images/e1aa1d9faa4d4f6b83e8c033fc1dbc848c00144644660dc23214973d820aef4bc13356c71ac72688.png"
}
],
"profiles": [
{
"title": "Wikipedia",
"link": "https://en.wikipedia.org/wiki/Paris"
}
],
"website": "https://www.paris.fr/",
"travel_advisory": [
{
"title": "Travel guide",
"link": "https://www.bing.com/travelguide?q=Paris&l2sid=85584d24-2116-5b98-89f9-5714db931ac6&form=PLACAB",
"thumbnail": "https://serpapi.com/searches/60d54b95b5c11d39e434dafc/images/e1aa1d9faa4d4f6b83e8c033fc1dbc84ea20f6307256142a6150edb5408f7f2bdb14b6a0e740084e2e24b6f4401e8f33.svg+xml"
},
{
"title": "Book flights",
"link": "https://www.bing.com/search?q=flights+to+Paris+France",
"thumbnail": "https://serpapi.com/searches/60d54b95b5c11d39e434dafc/images/e1aa1d9faa4d4f6b83e8c033fc1dbc84ea20f6307256142a6150edb5408f7f2bfbbc0996cddd550e2a2cc4caebd7aae7.svg+xml"
},
{
"title": "Book hotels",
"link": "https://www.bing.com/search?q=hotels+in+Paris+France",
"thumbnail": "https://serpapi.com/searches/60d54b95b5c11d39e434dafc/images/e1aa1d9faa4d4f6b83e8c033fc1dbc84ea20f6307256142a6150edb5408f7f2b6366545c40035b949ab645abc93c9a69.svg+xml"
}
]
},
Results for: Friends TV
Example results that contains ratings, cast, episodes, awards, watch and many more.
"knowledge_graph": {
"type": "1994–2004 · TV Show · 10 seasons",
"header_images": [
{
"image": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2c4fe3f737a72361896c34ae6c45c23818885345488eef0209.webp",
"source": "https://www.bing.com/images/search?FORM=IARRTH&q=friends"
}
],
"title": "Friends",
"description": "Friends is an American television sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons. With an ensemble cast starring Jenn…",
"ratings": [
{
"site": "IMDb",
"value": "8.9/10",
"thumbnail": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2cdc0ce7aeeed2f825194888f65f8922cb24ae7d4d3911ce66.png",
"link": "https://www.imdb.com/title/tt0108778/"
},
{
"site": "Rotten Tomatoes",
"value": "78%",
"thumbnail": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2cdc0ce7aeeed2f82578bf61a77fec45ec369373d0f8fc9ab7.png",
"link": "https://www.rottentomatoes.com/tv/friends"
},
{
"site": "Metacritic",
"value": "65/100",
"thumbnail": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2cdc0ce7aeeed2f825e8f30ea5f860c1cc90a8c4786c8ab786.png",
"link": "https://www.metacritic.com/tv/friends?origin=bing&origin_flag=true&page_load_id=815943618035&sys_id=0%25257C231&user_id=18124899078150"
}
],
"facts": [
{
"title": "Courteney Cox wanted to play Monica, but was originally offered the role of Rachel.",
"link": "https://www.insider.com/friends-fun-facts-2018-9#courteney-cox-wanted-to-play-monica-but-was-originally-offered-the-role-of-rachel-2#:~:text=Courteney%20Cox%20wanted%20to%20play%20Monica%2C%20but%20was%20originally%20offered%20the%20role%20of%20Rachel"
},
{
"title": "The show’s working titles were Insomnia Café, Friends Like Us, and Six of One, before everyone settled on Friends.",
"link": "https://www.cosmopolitan.com/entertainment/tv/g13098604/friends-tv-show-facts-trivia/?slide=1#:~:text=The%20show%E2%80%99s%20working%20titles%20were%20Insomnia%20Caf%C3%A9%2C%20Friends%20Like%20Us%2C%20and%20Six%20of%20One%2C%20before%20everyone%20settled%20on%20Friends"
},
{
"title": "The series was nominated for 62 Primetime Emmy Awards, winning the Outstanding Comedy Series award in 2002 for its eighth season.",
"link": "https://en.wikipedia.org/wiki/Friends#Awards#:~:text=The%20series%20was%20nominated%20for%2062%20Primetime%20Emmy%20Awards%2C%20winning%20the%20Outstanding%20Comedy%20Series%20award%20in%202002%20for%20its%20eighth%20season",
"thumbnail": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2c278c1e131f3216401ed5b9b8ed4f303c86e835d27487a936.webp"
}
],
"profiles": [
{
"title": "IMDb",
"link": "https://www.imdb.com/title/tt0108778/"
},
{
"title": "Wikipedia",
"link": "https://en.wikipedia.org/wiki/Friends"
},
{
"title": "Instagram",
"link": "https://www.instagram.com/friends/"
},
...
],
"cast": [
{
"title": "Jennifer Aniston",
"link": "https://www.bing.com/search?FORM=SNAPST&q=Jennifer+Aniston&filters=fcid:\"tv.cast\"+pivot:\"0bfc9d6c-b30a-4c39-9769-77f889e8d20c\"+sid:\"0ab0dc3f-f999-06b4-c19a-5e50b745cec4\"",
"thumbnail": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2c0a87cb0ae1201f39c6160b2204ee07cd3dec0742424d6286.jpeg",
"extension": "Rachel Green"
},
{
"title": "Courteney Cox",
"link": "https://www.bing.com/search?FORM=SNAPST&q=Courteney+Cox&filters=fcid:\"tv.cast\"+pivot:\"0bfc9d6c-b30a-4c39-9769-77f889e8d20c\"+sid:\"34196a16-1477-c022-e099-135831a05061\"",
"thumbnail": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2ca2197d7ea035ff6418e8ae57dbbe929f25d7b9c72f97a3da.jpeg",
"extension": "Monica Geller"
},
{
"title": "Lisa Kudrow",
"link": "https://www.bing.com/search?FORM=SNAPST&q=Lisa+Kudrow&filters=fcid:\"tv.cast\"+pivot:\"0bfc9d6c-b30a-4c39-9769-77f889e8d20c\"+sid:\"b3936f96-4b79-5248-3e71-6f01c4134d5b\"",
"thumbnail": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2cc6f42d42966687a94ffb7166fe0fef10c6ca85d2cc1c1cf8.jpeg",
"extension": "Phoebe Buffay"
},
...
],
"episodes": [
{
"link": "https://www.bing.com/search?FORM=SNAPST&q=Friends+Season+10+Episode+17&filters=fcid:\"tv.episode\"+pivot:\"0bfc9d6c-b30a-4c39-9769-77f889e8d20c\"+sid:\"c4203858-a95b-c8e9-9167-f7fb6dca1469\"",
"thumbnail": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2cf15373a93263413f1babe91989c96ca5b52b203f6d78a5af.jpeg"
},
{
"link": "https://www.bing.com/search?FORM=SNAPST&q=Friends+Season+10+Episode+16&filters=fcid:\"tv.episode\"+pivot:\"0bfc9d6c-b30a-4c39-9769-77f889e8d20c\"+sid:\"dd95c1de-ae82-2bce-6179-bd7d5579b3fe\"",
"thumbnail": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2cf15373a93263413fa0ce7cfe963b16d1ab9acddba30217d6.jpeg"
},
{
"link": "https://www.bing.com/search?FORM=SNAPST&q=Friends+Season+10+Episode+15&filters=fcid:\"tv.episode\"+pivot:\"0bfc9d6c-b30a-4c39-9769-77f889e8d20c\"+sid:\"94930032-bcbf-48c7-b148-007b9bd2223a\"",
"thumbnail": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2cf15373a93263413f228e63f54a094487859698d03fb981ab.jpeg"
},
...
],
"awards": [
{
"title": "Primetime Emmy Awards",
"link": "https://www.bing.com/search?q=Primetime+Emmy+Awards&FORM=SNAPST",
"extension": "Nominations: 7"
},
{
"title": "Screen Actors Guild Awards",
"link": "https://www.bing.com/search?q=Screen+Actors+Guild+Awards&FORM=SNAPST",
"extension": "Nominations: 2"
},
{
"title": "Kids' Choice Awards, USA",
"link": "https://www.bing.com/search?q=Kids%27+Choice+Awards%2c+USA&FORM=SNAPST",
"extension": "Nominations: 2"
}
],
"watch": [
{
"title": "Apple TV",
"link": "https://click.justwatch.com/a?cx=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&r=https%3A%2F%2Ftv.apple.com%2Fus%2Fshow%2Ffriends%2Fumc.cmc.4dxfvjbc4rdww1dcp3kbgoaqm&uct_country=us",
"thumbnail": "//th.bing.com/th?id=OSK.0bc7de9a0aa24c6b0f208b2eecd5ff85&w=32&h=32&o=6&pid=SANGAM",
"extension": "Buy"
},
{
"title": "Google Play",
"link": "https://click.justwatch.com/a?cx=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&r=https%3A%2F%2Fplay.google.com%2Fstore%2Ftv%2Fshow%3Fcdid%3Dtvseason-iHZyBntSUMw%26gl%3DUS%26hl%3Den%26id%3D9gafBzJ8wOk&uct_country=us",
"thumbnail": "https://r.bing.com/rp/nNwTqwfY2tqCInzF0uVlfu1U5dc.png",
"extension": "Buy"
},
{
"title": "Vudu",
"link": "https://click.justwatch.com/a?cx=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&r=https%3A%2F%2Fwww.vudu.com%2Fcontent%2Fmovies%2Fdetails%2FFriends-Season-1%2F135587&uct_country=us",
"thumbnail": "https://serpapi.com/searches/651fad8eb68f8b2a9e9abd0d/images/7659ce4aa5f553b39faee83b2d51dc2c62de349c8c131c3cc4a454bb66ff40ccc1a1bf22339c6f38.png",
"extension": "Buy"
},
...
],
"other_facts": [
{
"name": "Release date",
"original_value": "September 22, 1994 (USA)",
"value": [
{
"name": "September 22, 1994 (USA)"
}
]
},
{
"name": "End year",
"original_value": "2004",
"value": [
{
"name": "2004"
}
]
},
{
"name": "Content rating",
"original_value": "TV-PG · TV-14 · TV-14",
"value": [
{
"name": "TV-PG"
},
{
"name": "TV-14"
},
{
"name": "TV-14"
}
]
},
...
],
...
}
Results for: Coffee
Example results that contains nutrition_facts, common_ingredients, life_cycle and many more.
"knowledge_graph": {
"type": "Drink",
"title": "Coffee",
"description": "A brewed drink prepared from roasted coffee beans, the seeds of berries from certain 'Coffea' species.",
"header_images": [
{
"image": "https://serpapi.com/searches/651f84769656221274653616/images/5ecf31d268ee592891c8eba7ead9d49292a64f5c0d368825238de2d956d926a8d965b7bf353686e9.webp",
"source": "https://www.bing.com/images/search?q=coffee&cbn=KnowledgeCard&stid=e7f69601-fd37-6560-319a-6bd7037a3cf1&FORM=KCHIMM"
}
],
"nutrition_facts": {
"serving_size": "Coffee (100g)",
"serving_facts": [
{
"avg_cals": {
"ratio": "1"
}
},
{
"protein": {
"ratio": "0.1g"
}
},
{
"fat": {
"ratio": "0g",
"percentage": "0%"
}
},
...
]
},
"facts": [
{
"title": "The most expensive coffee in world is Black Ivory Coffee.",
"link": "https://en.wikipedia.org/wiki/Black_Ivory_Coffee"
},
{
"title": "Place of origin Yemen",
"link": "http://en.wikipedia.org/wiki/Coffee"
},
{
"title": "Coffee was supposedly discovered by a goat herder in Ethiopia.",
"link": "https://www.insider.com/coffee-facts-you-didnt-know-2018-12#coffee-was-supposedly-discovered-by-a-goat-herder-in-ethiopia-1"
},
...
],
"profiles": [
{
"title": "Wikipedia",
"link": "https://en.wikipedia.org/wiki/Coffee"
}
],
"common_ingredients": [
{
"title": "Water",
"link": "https://www.bing.com/search?q=Water",
"thumbnail": "https://serpapi.com/searches/651f84769656221274653616/images/5ecf31d268ee592891c8eba7ead9d4925a163bbe5893109e8b5be4a5bde8f90c0d8ad53cacb41565fa10294d8757f325.png"
},
{
"title": "Roasted coffee beans",
"link": "https://www.bing.com/search?q=Roasted+coffee+beans",
"thumbnail": "https://serpapi.com/searches/651f84769656221274653616/images/5ecf31d268ee592891c8eba7ead9d4925a163bbe5893109e8b5be4a5bde8f90c4a739bd49d632212cbdf518b9d6e8a83.png"
}
],
"life_cycle": [
{
"link": "https://www.bing.com/search?FORM=SNAPST&q=coffee+harvesting+methods&filters=fcid:\"0-9fc66bf7-b836-d612-71d6-44c649d20f6f\"+itemid:\"0\"",
"thumbnail": "https://serpapi.com/searches/651f84769656221274653616/images/5ecf31d268ee592891c8eba7ead9d49294f43dbdbe4266c08d9ab68cd80e2427414b3452893cc67a.jpeg"
},
{
"link": "https://www.bing.com/search?FORM=SNAPST&q=coffee+processing+methods&filters=fcid:\"0-9fc66bf7-b836-d612-71d6-44c649d20f6f\"+itemid:\"1\"",
"thumbnail": "https://serpapi.com/searches/651f84769656221274653616/images/5ecf31d268ee592891c8eba7ead9d49294f43dbdbe4266c05e9e2a4b161118d8e17484def704ca7e.jpeg"
},
{
"link": "https://www.bing.com/search?FORM=SNAPST&q=coffee+roasting+process&filters=fcid:\"0-9fc66bf7-b836-d612-71d6-44c649d20f6f\"+itemid:\"2\"",
"thumbnail": "https://serpapi.com/searches/651f84769656221274653616/images/5ecf31d268ee592891c8eba7ead9d49294f43dbdbe4266c0b7e80d8904d2f9c1541dccc762bb2471.jpeg"
},
...
],
...
}
Results for: Apple Office Cupertino
Example results that contains featured_review, address, phone, open_state, hours, reviews, related_searches, questions_and_answers, local_highlights, tips and many more.
"knowledge_graph": {
"type": "Local Attraction",
"category": "Electronics",
"header_images": [
{
"image": "https://serpapi.com/searches/651f84099656221273abfe54/images/88c65008a0daf23a71bfb1237aa66f0b1d216c15e6163065d00b69610aacfc9da5cb77787dda0f11.jpeg",
"source": "https://www.bing.com/images/search?view=detailV2&mediaurl=https%3a%2f%2fwww.theapplepost.com%2fwp-content%2fuploads%2f2017%2f11%2fapple-park-visitor-center.jpg&expw=2500&exph=1250&cbid=OLC.F3M8DyD1hpZ36g480x360&cbn=local&idpp=local&thid=OLC.F3M8DyD1hpZ36g480x360&ypid=YN873x5908557313596035990&useBFPR=0&eeptype=PhotoGroups&dataGroup=local:datagroup.photos&PhotoGroupName=AllPhotos&PageTag=AllPhotos&selectedIndex=0&id=OLC.F3M8DyD1hpZ36g480x360&q=apple office Cupertino&pseg=&noidpclose=0&FORM=LOCIMG"
},
...
],
"title": "Apple Apple Park Visitor Center",
"featured_review": {
"rating": 4,
"source": "Tripadvisor",
"original_reviews": "233",
"reviews": 233,
"link": "https://www.tripadvisor.com/Attraction_Review-g32273-d13331376-Reviews-Apple_Park_Visitor_Center-Cupertino_California.html?m=17457"
},
"address": "10600 North Tantau Avenue, Cupertino, CA 95014",
"phone": "(408) 961-1560",
"open_state": "Closed · Opens tomorrow 10 AM",
"hours": {
"thursday": [
"10 AM - 6 PM"
],
"friday": [
"10 AM - 6 PM"
],
"saturday": [
"10 AM - 6 PM"
],
...
},
"description": "Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your … Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up.",
"profiles": [
{
"title": "Facebook",
"link": "https://www.facebook.com/113216287108622/",
"thumbnail": "https://serpapi.com/searches/651f84099656221273abfe54/images/88c65008a0daf23a71bfb1237aa66f0bf5d7530fb4538040124e4fd2b5a86d27fb5b1d9333c258c4.png"
}
],
"website": "https://www.apple.com/retail/appleparkvisitorcenter?cid=aos-us-seo-maps",
"directions": "https://www.bing.com/maps?&mepi=137~Directions~Unknown~Direction_Button&ty=0&rtp=pos.37.33266067504883_-122.00540161132812__Apple%20Apple%20Park%20Visitor%20Center__e_~&mode=d&v=2&sV=1",
"reviews": [
{
"text": "Nothing to see here. Just an apple shop and cafe. I was expecting to see info about the history and the architecture of the building, but I learned more on Wikipedia.",
"rating": 4,
"source": "Tripadvisor",
"date": "Sep 12, 2023",
"user": {
"name": "310gretchenr"
},
"link": "http://www.tripadvisor.com/ShowUserReviews-g32273-d13331376-r916307960-Apple_Park_Visitor_Center-Cupertino_California.html?m=17457"
},
...
],
"reviews_provider": {
"name": "Tripadvisor",
"reviews": 233,
"rating": 4,
"link": "https://www.tripadvisor.com/Attraction_Review-g32273-d13331376-Reviews-Apple_Park_Visitor_Center-Cupertino_California.html?m=17457"
},
"reviews_ratings": {
"1": {
"count": 6,
"percentage": 4
},
"2": {
"count": 8,
"percentage": 5
},
"3": {
"count": 32,
"percentage": 21
},
...
},
"other_reviews_providers": [
{
"name": "Facebook",
"rating": 4.8
}
],
"related_searches": [
{
"name": "Apple Park",
"thumbnail": "https://www.bing.com/th?id=OLC.1g4QMzxSfDYiaQ480x360&w=138&h=110&c=7&rs=1&qlt=80&o=6&cdv=1&pid=Local",
"link": "https://www.bing.com/search?q=Apple+Park&filters=local_ypid%3a%22873x9521185737826211189%22&FORM=SNAPST"
},
{
"name": "Apple Infinite Loop",
"thumbnail": "https://www.bing.com/th?id=OLC.2eIc4GSMvrWa9g480x360&w=138&h=110&c=7&rs=1&qlt=80&o=6&cdv=1&pid=Local",
"rating": 4,
"source": "Tripadvisor",
"reviews": 418,
"link": "https://www.bing.com/search?q=Apple+Infinite+Loop&filters=local_ypid%3a%22123x2266710%22&FORM=SNAPST"
},
{
"name": "Apple Valley Fair - Santa Clara",
"thumbnail": "https://www.bing.com/th?id=OLC.Jvx1ikgEt4Yf2A480x360&w=138&h=110&c=7&rs=1&qlt=80&o=6&cdv=1&pid=Local",
"rating": 4.5,
"source": "Facebook",
"reviews": 12,
"link": "https://www.bing.com/search?q=Apple+Valley+Fair+-+Santa+Clara&filters=local_ypid%3a%22873x3652217996760036461%22&FORM=SNAPST"
},
...
],
"questions_and_answers": {
"source": "Powered by Tripadvisor",
"source_logo": "https://r.bing.com/rp/EFY13xrbhWUV6IR3UznJ-pKHlFQ.svg",
"link": "https://www.tripadvisor.com/FAQ-g32273-d13331376-Apple_Park_Visitor_Center-Cupertino_California_United_States.html?m=17457",
"items": [
{
"question": "Do groups need to say in advance when they are coming? (educational group tours)",
"answer": "Hey sir, well it depends on your group especially if it is a tourism group",
"user": {
"name": "Answer by Saad A"
},
"link": "https://www.tripadvisor.com/FAQ_Answers-g32273-d13331376-t6848346-m17457",
"date": "Sep 27, 2019"
},
{
"question": "Is there a cost to visit.",
"answer": "There was no cost as it was free to enter.",
"user": {
"name": "Answer by Billy S"
},
"link": "https://www.tripadvisor.com/FAQ_Answers-g32273-d13331376-t6792312-m17457",
"date": "Jul 17, 2019"
}
]
},
"local_highlights": {
"title": "Innovative Design Principles",
"link": "https://vacationidea.com/california/best-things-to-do-in-cupertino-ca.html#:~:text=Innovative%20Design%20Principles&",
"image": "https://www.bing.com/th?id=OLC.GMYlr3Vh3KPiWg480x360&w=141&h=94&o=6&pid=SANGAM",
"image_link": "https://www.bing.com/images/search?q=Apple+Park+Visitor+Center&FORM=HLTIMA&id=BB1FF1A49072C89339015AE2A3DC6175AF25C618"
},
"tips": [
{
"text": "How to view the impressive new doughnut-shaped apple headquarters by using an ipad and a space-age model of the campus",
"source": "lonelyplanet.com",
"link": "https://www.lonelyplanet.com/usa/california/the-peninsula/attractions/apple-park-visitor-center/a/poi-sig/1494043/361875#:~:text=How%20to%20view%20the%20impressive%20new%20doughnut-shaped%20apple%20headquarters%20by%20using%20an%20ipad%20and%20a%20space-age%20model%20of%20the%20campus&"
},
{
"text": "The cafe offers refreshments for visitors that they can take with them as they explore the olive grove that surrounds the apple park",
"source": "vacationidea.com",
"link": "https://vacationidea.com/california/best-things-to-do-in-cupertino-ca.html#:~:text=The%20cafe%20offers%20refreshments%20for%20visitors%20that%20they%20can%20take%20with%20them%20as%20they%20explore%20the%20olive%20grove%20that%20surrounds%20the%20apple%20park&"
}
],
...
}
Results for: Carrots
For some searches, Bing will include the Commonly Found In section inside the Knowledge Graph. SerpApi is able to make sense of this information and extract commonly_found_in.
"knowledge_graph": {
...
"commonly_found_in": [
{
"title": "Carrot soup",
"link": "https://www.bing.com/search?q=Carrot+soup",
"thumbnail": "https://th.bing.com/th/id/OVP.84YhBOmzWGm-21ErwUPkaAHgFo?w=197&h=110&c=7&rs=1&qlt=90&o=6&pid=1.7"
},
{
"title": "Carrot pudding",
"link": "https://www.bing.com/search?q=Carrot+pudding",
"thumbnail": "https://th.bing.com/th/id/OVP.wZK4n6Rumz_hu4qreAPZVAEsDh?w=197&h=110&c=7&rs=1&qlt=90&o=6&dpr=2&pid=1.7"
},
{
"title": "Apio",
"link": "https://www.bing.com/search?q=Apio",
"thumbnail": "https://www.bing.com/th/id/OIP.O_4jpohveUJNQ0nGiTA-YwHaKG?w=145&h=185&c=8&rs=1&qlt=90&o=6&pid=3.1&rm=2"
},
...
],
...
}
Example for knowledge_graph_list
For some searches, Bing will include multiple knowledge graphs. We are able to make sense of this and return knowledge_graph_list. knowledge_graph is still returned in the results and it is similar to the 1st result of knowledge_graph_list.
Bracket in blue is the 1st knowledge graph and Bracket in red is the 2nd knowledge graph.
...
"knowledge_graph": {
"title": "Five Guys",
"description": "Five Guys Enterprises, LLC, is an American fast food chain focused on hamburgers, hot dogs, and french fries. It is headquartered in Alexandria, Virginia. The first Five Guys restaurant opened in 1986…",
"website": "https://www.fiveguys.com/",
"header_images": [
{
"image": "https://serpapi.com/searches/655b4065b68f8be4d7217cd6/images/48fdeb9d19ba1d56989379ce216298d98942a65e77df7e4d16b1c3ae02e7a98ce6b4f825980094eb.jpeg",
"source": "https://www.bing.com/images/search?FORM=IARRTH&q=five+guys"
}
],
...
},
"knowledge_graph_list": [
{
"header_images": [
{
"image": "https://serpapi.com/searches/655b4065b68f8be4d7217cd6/images/48fdeb9d19ba1d567bbfecfb8acb0c29a41b53274fb81dcbfc6d74037ba806d2f02915931cb9b1bb90a665abc29c8b54.jpeg",
"source": "https://www.bing.com/images/search?FORM=IARRTH&q=five+guys"
}
],
"thumbnails": [
{
"image": "https://serpapi.com/searches/655b4065b68f8be4d7217cd6/images/48fdeb9d19ba1d567bbfecfb8acb0c29cc7730f64eca87faba70fe0f88c56eebbd64256bc0d1cc7b96cca625c7e8af97.jpeg",
"source": "https://www.bing.com/images/search?FORM=IARRTH&q=five+guys"
}
],
"title": "Five Guys",
"description": "Five Guys Enterprises, LLC, is an American fast food chain focused on hamburgers, hot dogs, and french fries. It is headquartered in Alexandria, Virginia. The first Five Guys restaurant opened in 1986…",
"website": "https://www.fiveguys.com/",
...
},
{
"category": "Burger, Fast Food, American",
"header_images": [
{
"image": "https://serpapi.com/searches/655b4065b68f8be4d7217cd6/images/48fdeb9d19ba1d567bbfecfb8acb0c294f0d5f3337cd93b1bcde4beaba79ce58a6ffffa4e0d20bf0adb2bc660f0e67de.jpeg",
"source": "https://www.bing.com/images/search?view=detailV2&mediaurl=https%3a%2f%2fcdn.usarestaurants.info%2fassets%2fuploads%2f67572dc68f4ea11b8a82873d374ff419_-united-states-texas-travis-county-austin-363618-five-guyshtm.jpg&expw=1024&exph=1024&cbid=OLC.pLrzl3uj0KPxHg480x360&cbn=local&idpp=local&thid=OLC.pLrzl3uj0KPxHg480x360&ypid=YN860x235430167&useBFPR=0&eeptype=PhotoGroups&dataGroup=local:datagroup.photos&PhotoGroupName=AllPhotos&PageTag=AllPhotos&selectedIndex=0&id=OLC.pLrzl3uj0KPxHg480x360&q=Five Guys Austin&pseg=&noidpclose=0&FORM=LOCIMG"
},
{
"image": "https://serpapi.com/searches/655b4065b68f8be4d7217cd6/images/48fdeb9d19ba1d567bbfecfb8acb0c294f0d5f3337cd93b1bcde4beaba79ce581af42d4d03a070b0289397ce5dcd95a2.jpeg",
"source": "https://www.bing.com/images/search?view=detailV2&mediaurl=https%3a%2f%2fb.zmtcdn.com%2fdata%2fpictures%2f6%2f16916026%2f29367ff569c775c6947fd75c35c49a04.jpg&expw=3264&exph=2448&cbid=OLC.R4Hg0VmoCzDM1A480x360&cbn=local&idpp=local&thid=OLC.R4Hg0VmoCzDM1A480x360&ypid=YN860x235430167&useBFPR=0&eeptype=PhotoGroups&dataGroup=local:datagroup.photos&PhotoGroupName=AllPhotos&PageTag=AllPhotos&selectedIndex=1&id=OLC.R4Hg0VmoCzDM1A480x360&q=Five Guys Austin&pseg=&noidpclose=0&FORM=LOCIMG"
},
{
"image": "https://serpapi.com/searches/655b4065b68f8be4d7217cd6/images/48fdeb9d19ba1d567bbfecfb8acb0c294f0d5f3337cd93b1bcde4beaba79ce580780144490ac84cfff402ab3689556d5.jpeg",
"source": "https://www.bing.com/images/search?view=detailV2&mediaurl=https%3a%2f%2fdynl.mktgcdn.com%2fp%2f3R-7ipSohle_-IkTS479mE83_5sZPFbBlIFK24ILE-o%2f450x450.jpg&expw=450&exph=450&cbid=OLC.kvCW0cMG7LuQxw480x360&cbn=local&idpp=local&thid=OLC.kvCW0cMG7LuQxw480x360&ypid=YN860x235430167&useBFPR=0&eeptype=PhotoGroups&dataGroup=local:datagroup.photos&PhotoGroupName=AllPhotos&PageTag=AllPhotos&selectedIndex=2&id=OLC.kvCW0cMG7LuQxw480x360&q=Five Guys Austin&pseg=&noidpclose=0&FORM=LOCIMG"
}
],
"featured_review": {
"rating": 4,
"source": "Tripadvisor",
"original_reviews": "19",
"reviews": 19,
"link": "https://www.tripadvisor.com/Restaurant_Review-g30196-d4556753-Reviews-Five_Guys-Austin_Texas.html?m=17457"
},
"address": "4301 William Cannon Dr. E-200, Austin, TX 78749",
"phone": "(512) 369-3631",
"open_state": "Closed · Opens 11 AM",
"description": "Your nearby Five Guys at 4301 William Cannon Dr. E-200 in Austin is ready to offer you a classic take on burgers, … Your nearby Five Guys at 4301 William Cannon Dr. E-200 in Austin is ready to offer you a classic take on burgers, hot dogs, fries, milkshakes and more! Whether it's using fresh ground beef (there are no freezers in our restaurants), double-cooking our fries in 100 percent peanut oil, hand-preparing fresh ingredients every morning or serving peanuts while you wait, we strive to provide the best experience each and every time you visit. With more than 250,000 ways to customize your burger and 1,000+ milkshake combinations, satisfying your craving is just a click away!",
"website": "https://restaurants.fiveguys.com/4301-william-cannon-dr-e-200",
"directions": "https://www.bing.com/maps?&mepi=0~Directions~Unknown~Direction_Button&ty=0&rtp=pos.30.22056007385254_-97.83969116210938__Five%20Guys__e_~&mode=d&v=2&sV=1",
...
}
]
...
Example for permanently_closed
{
...
"knowledge_graph": {
"type": "Local",
"category": "Gun/rifle ranges",
"permanently_closed": true,
"title": "SharpShooters USA",
"featured_review": {
"rating": 4.5,
"source": "Facebook",
"original_reviews": "1,093",
"reviews": 1093,
"link": "https://www.facebook.com/SharpShootersUSA/"
},
"address": "11261 Alpharetta Hwy, Roswell, GA 30076",
"phone": "(770) 500-3473",
...
}
...
}