Bing Knowledge Graph API
For some requests, Bing search includes a "Knowledge Graph" block, typically on the right side. SerpApi is able to extract and make sense of this information.
Knowledge Graph for "PewDiePie"

...
"knowledge_graph": {
"type": "Actor",
"title": "PewDiePie",
"subtitle": "Swedish Youtuber",
"description": "Felix Arvid Ulf Kjellberg, known online as PewDiePie, is a Swedish YouTube gamer and web comedian, known for his YouTube video content, which mainly consists of Let's Play videos and comedic formatted shows. Kjellberg's channel was the most-subscribed channel on YouTube for more than five years, from 2013 to 2019.",
"website": "https://www.youtube.com/user/PewDiePie",
"header_images": [
{
"image": "<URL to image>",
"source": "images6.fanpop.com"
},
{
"image": "<URL to image>",
"source": "www.biography.com"
},
{
"image": "<URL to image>",
"source": "www.theverge.com"
},
{
"image": "<URL to image>",
"source": "nymag.com"
},
{
"image": "<URL to image>",
"source": "en.wikipedia.org"
},
{
"image": "<URL to image>",
"source": "farmweek.com"
}
],
"interesting_stories": {
"title": "Interesting stories",
"links": [
{
"title": "What I Don't Understand About PewDiePie",
"href": "https://www.forbes.com/sites/danidiplacido/2019/03/31/what-i-dont-understand-about-pewdiepie/#b8de39742d5a"
},
...
]
},
"movies_and_tv_shows": {
"title": "Movies and TV shows",
"lists": [
[
{
"text": "Scare PewDiePie",
"links": [
"/search?q=scare+pewdiepie+tv+show&filters=ufn%3a%22scare+pewdiepie+tv+show%22+sid%3a%22d6f14e1b-ffc9-2814-d7f2-38377e50e6f4%22+catguid%3a%22e66f4449-9246-370f-c913-8bfb46f02abf_df879f25%22+segment%3a%22generic.carousel%22&FORM=SNAPST"
],
"paragraphs": [
"Scare PewDiePie"
]
},
...
]
],
"links": [
{
"title": "Scare PewDiePie",
"href": "/search?q=scare+pewdiepie+tv+show&filters=ufn%3a%22scare+pewdiepie+tv+show%22+sid%3a%22d6f14e1b-ffc9-2814-d7f2-38377e50e6f4%22+catguid%3a%22e66f4449-9246-370f-c913-8bfb46f02abf_df879f25%22+segment%3a%22generic.carousel%22&FORM=SNAPST",
"image": {
"title": "Scare PewDiePie",
"alt": "Scare PewDiePie",
"src": "https://bing.com/th?id=AMMS_36e9edfbcf03c7dbb859998d4bfc6527&w=75&h=110&c=7&rs=1&qlt=80&cdv=1&pid=16.1"
}
},
...
]
},
"timeline": {
"title": "Timeline",
"table": [
[
"2011:",
"He then went on to pursue a degree in industrial economics and technology management at Chalmers University of Technology, but left the university in 2011."
],
[
"2013:",
"PewDiePie was awarded Shorty Award for Gaming in 2013."
],
...
]
},
"people_also_search_for": {
"title": "People also search for",
"lists": [ ... ],
"links": [ ... ]
}
},
...
}
Top-level Knowledge Graph Possible Fields
These top-level parameters typically exist across all knowledge graphs, but in some instances may be undefined.
type
Required
The type of this knowledge graph. Can be one of many String combinations, e.g. "TVShow"
or "SocialActive".
title
Optional
The title of this knowledge graph.
subtitle
Optional
The subtitle of this knowledge graph.
description
Optional
A description for this knowledge graph.
website
Optional
The main website for this knowledge graph.
image
Optional
A single image representing this knowledge graph.
header_images
Optional
An array of images and their sources appearing at the top of the knowledge graph.
Additional Possible Fields
Additional parameters might exist depending on the type of knowledge graph returned. For example, a knowledge graph type of "TVShow"
wll have the movies_and_tv_shows
parameter in the result set. (e.g., knowledge_graph.{movies_and_tv_shows, ...}
) These are referred to as submodules and they have the following fields:
title
Required
The identifier for this submodule, e.g. "Movies and TV shows".
subtitle
Optional
Subtitle for this submodule.
table
Optional
Tabular data represented as a list of rows containing column data.
lists
Optional
Lists of list data for this submodule.
slide
Optional
Image slideshow data for this submodule.
links
Optional
Flat list of links in this submodule.
formatted
Optional
Submodule-specific formatted content.