Google Knowledge Graph API

For some requests, Google search includes a "Knowledge Graph" block, typically on the right side. SerpApi is able to extract and make sense of this information.

API Examples

Results for: Apple

Results for: Apple

JSON Example

{
  ...
  "knowledge_graph": {
    "title": "Apple",
    "image": "<URL to image>",
    "kgmid": "/m/0k8z",
    "knowledge_graph_search_link": "https://www.google.com/search?kgmid=/m/0k8z&hl=en-US&q=Apple&kgs=72f9d617e3b46160&shndl=0&source=sh/x/kp/1&entrypoint=sh/x/kp",
    "serpapi_knowledge_graph_search_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en-US&kgmid=%2Fm%2F0k8z&location=Austin%2C+Texas%2C+United+States&q=Apple",
    "website": "https://www.apple.com/",
    "description": "Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four of technology along with Amazon, Google, and Facebook.",
    "source": {
      "name": "Wikipedia",
      "link": "https://en.wikipedia.org/wiki/Apple_Inc."
    },
    "founded": "April 1, 1976, Cupertino, CA",
    "founded_links": [
      {
        "text": "Founded",
        "link": "https://www.google.com/search?q=apple+founded&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLao0lLNTrbSzy9KT8zLrEosyczPQ-FYpeWX5qWkpixi5U0sKMhJVYDyAcklUL5CAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4Q6BMoAHoECGwQAg"
      },
      {
        "text": "Cupertino, CA",
        "link": "https://www.google.com/search?q=Cupertino&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLaoUuIAMUwK0yq0VLOTrfTzi9IT8zKrEksy8_NQOFZp-aV5Kakpi1g5ffKLFRxzSvKLd7AyAgCEZznmSwAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4QmxMoAXoECGwQAw"
      }
    ],
    "headquarters": "Cupertino, CA",
    "headquarters_links": [
      {
        "text": "Headquarters",
        "link": "https://www.google.com/search?q=apple+headquarters&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLao0tLKTrbSzy9KT8zLrEosyczPQ-FYZaQmphSWJhaVpBYVL2IVSiwoyElVQBYEABiXBg5MAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4Q6BMoAHoECGoQAg"
      },
      {
        "text": "Cupertino, CA",
        "link": "https://www.google.com/search?q=Cupertino&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLaoUuIAMYrMzC21tLKTrfTzi9IT8zKrEksy8_NQOFYZqYkphaWJRSWpRcWLWDmdSwtSi0oy8_J3sDICAEmS7LpQAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4QmxMoAXoECGoQAw"
      }
    ],
    "sales": "1 (800) 692-7753",
    "sales_links": [
      {
        "text": "Sales",
        "link": "https://www.google.com/search?q=apple+sales&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLao0tLMTrbSzy9KT8zLrEosyczPQ-FYFSfmpBYrFGTk56UuYuVOLCjISVUAiwEAIQGr2UQAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4Q6BN6BAhuEAI"
      }
    ],
    "stock_price": "AAPL (NASDAQ) $200.62 +1.12 (+0.56%)Apr 10, 4 - 00 PM EDT - Disclaimer",
    "stock_price_links": [
      {
        "text": "Stock price",
        "link": "https://www.google.com/search?q=apple+stock+price&stick=H4sIAAAAAAAAAONgecRoyi3w8sc9YSmdSWtOXmNU4-IKzsgvd80rySypFJLgYoOy-KR4uLj0c_UNzKtyk8rSeBaxCiYWFOSkKhSX5CdnKxQUZSanAgDzYWF9TgAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4Q6BN6BAhtEAI"
      },
      {
        "text": "AAPL",
        "link": "https://www.google.com/search?q=NASDAQ:+AAPL&stick=H4sIAAAAAAAAAONgecRoyi3w8sc9YSmdSWtOXmNU4-IKzsgvd80rySypFJLgYoOy-KR4uLj0c_UNzKtyk8rSeBax8vg5Brs4BlopODoG-AAAo_3cUkkAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4QsRV6BAhtEAM"
      },
      {
        "text": "Disclaimer",
        "link": "https://www.google.com/intl/en-US_US/googlefinance/disclaimer/"
      }
    ],
    "founders": "Steve Jobs, Steve Wozniak, Ronald Wayne",
    "founders_links": [
      {
        "text": "Founders",
        "link": "https://www.google.com/search?q=apple+founders&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLao0lLPTrbSTyotzsxLLS6GM-LzC1KLEksy8_Os0vJL81JSixax8iUWFOSkKkD5xQC8PdijRQAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4Q6BMoAHoECFkQAg"
      },
      {
        "text": "Steve Jobs",
        "link": "https://www.google.com/search?q=Steve+Jobs&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLaoUuIAMcwqjYu01LOTrfSTSosz81KLi-GM-PyC1KLEksz8PKu0_NK8lNSiRaxcwSWpZakKXvlJxTtYGQFXA9YMTgAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4QmxMoAXoECFkQAw"
      },
      {
        "text": "Steve Wozniak",
        "link": "https://www.google.com/search?q=Steve+Wozniak&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLaoUuIAMcwqDXO01LOTrfSTSosz81KLi-GM-PyC1KLEksz8PKu0_NK8lNSiRay8wSWpZakK4flVeZmJ2TtYGQF9x8wgUQAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4QmxMoAnoECFkQBA"
      },
      {
        "text": "Ronald Wayne",
        "link": "https://www.google.com/search?q=Ronald+Wayne&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLaoUuIEMYyqTCzNtNSzk630k0qLM_NSi4vhjPj8gtSixJLM_DyrtPzSvJTUokWsPEH5eYk5KQrhiZV5qTtYGQHuFGo9UQAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4QmxMoA3oECFkQBQ"
      }
    ],
    "subsidiaries": "Beats Electronics, Apple Store, FileMaker",
    "subsidiaries_links": [
      {
        "text": "Subsidiaries",
        "link": "https://www.google.com/search?q=apple+subsidiaries&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLao0tLMKLfST87PyUlNLsnMz9PPL0pPzMusSgRxiq2KS5OKM1MyE4syU4sXsQolFhTkpCogCwIA5Lzur0sAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4Q6BMoAHoECGEQAg"
      },
      {
        "text": "Beats Electronics",
        "link": "https://www.google.com/search?q=Beats+Electronics&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLaoUuICMSzLzI2KSrQ0M8qt9JPzc3JSk0sy8_P084vSE_MyqxJBnGKr4tKk4syUzMSizNTiRayCTqmJJcUKriC1Rfl5mcnFO1gZAcFeUyBZAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4QmxMoAXoECGEQAw"
      },
      {
        "text": "Apple Store",
        "link": "https://www.google.com/search?q=Apple+Store&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLaoUuIEMYwyyotytDQzyq30k_NzclKTSzLz8_Tzi9IT8zKrEkGcYqvi0qTizJTMxKLM1OJFrNyOBQU5qQrBJflFqTtYGQE_IxevUgAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4QmxMoBHoECGEQBg"
      },
      {
        "text": "FileMaker",
        "link": "https://www.google.com/search?q=FileMaker&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLaoUuIEMYwyyotytDQzyq30k_NzclKTSzLz8_Tzi9IT8zKrEkGcYqvi0qTizJTMxKLM1OJFrNyOBQU5qQrBJflFqTtYGQE_IxevUgAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4QmxMoBHoECGEQBg"
      },
      {
        "text": "MORE",
        "link": "https://www.google.com/search?q=apple+subsidiaries&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLao0tLMKLfST87PyUlNLsnMz9PPL0pPzMusSgRxiq2KS5OKM1MyE4syU4sXsQolFhTkpCogCwIA5Lzur0sAAAA&sa=X&ved=2ahUKEwjzi8KL8KTzAhWFZM0KHQuQCP4Q44YBKAV6BAhhEAc"
      }
    ],
    "executives": [
      {
        "name": "Tim Cook",
        "extensions": [
          "CEO"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=Tim+Cook&stick=H4sIAAAAAAAAAONgFmLXz9U3yLaoUuIEMUyLzExztdQzyq30k_NzclKTSzLz8_Tzi9IT8zKrEkGcYqvUitTk0pLMstTiRawcIZm5Cs75-dkA7yaEukoAAAA&sa=X&ved=2ahUKEwi14eKb_cfhAhUCjq0KHfnEDpkQxA0wO3oECAwQBQ",
        "source": "collectionorganizations",
        "image": "<URL to image>"
      },
      {
        "name": "Katherine L. Adams",
        "extensions": [
          "SVP, General counsel"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=Katherine+L.+Adams&stick=H4sIAAAAAAAAAONgFmLXz9U3yLaoUuICMSyLKtIL4rXUM8qt9JPzc3JSk0sy8_P084vSE_MyqxJBnGKr1IrU5NKSzLLU4kWsQt6JJRmpRZl5qQo-egqOKYm5xQCbRkgyVQAAAA&sa=X&ved=2ahUKEwi14eKb_cfhAhUCjq0KHfnEDpkQxA0wO3oECAwQBw",
        "source": "collectionorganizations",
        "image": "<URL to image>"
      },
      {
        "name": "Angela Ahrendts",
        "extensions": [
          "SVP, Retail"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=Angela+Ahrendts&stick=H4sIAAAAAAAAAONgFmLXz9U3yLaoUuICMYxTLOJNkrTUM8qt9JPzc3JSk0sy8_P084vSE_MyqxJBnGKr1IrU5NKSzLLU4kWs_I556ak5iQqOGUWpeSklxQClOM-QUgAAAA&sa=X&ved=2ahUKEwi14eKb_cfhAhUCjq0KHfnEDpkQxA0wO3oECAwQCQ",
        "source": "collectionorganizations",
        "image": "<URL to image>"
      },
      ...
    ],
    "executives_link": "https://www.google.com/search?hl=en&gl=us&q=apple+executives&stick=H4sIAAAAAAAAAONgFmLXz9U3yLaoUoIxtNQzyq30k_NzclKTSzLz8_Tzi9IT8zKrEkGcYqvUitTk0pLMstTiRawCiQUFOakKCCEAfk7j8VAAAAA&sa=X&ved=2ahUKEwi14eKb_cfhAhUCjq0KHfnEDpkQMSgAMDt6BAgMEAE",
    "profiles": [
      {
        "name": "YouTube",
        "link": "https://www.youtube.com/user/Apple",
        "image": "<URL to image>"
      },
      {
        "name": "Facebook",
        "link": "https://www.facebook.com/AppleIncFrench",
        "image": "<URL to image>"
      },
      {
        "name": "Twitter",
        "link": "https://twitter.com/AppleSupport",
        "image": "<URL to image>"
      },
      ...
    ],
    "people_also_search_for": [
      {
        "name": "Samsung Group",
        "link": "https://www.google.com/search?hl=en&gl=us&q=Samsung&stick=H4sIAAAAAAAAAONgFmLXz9U3yLaoUuIEMczTy8yNtPid83MLEvMqgzNTUssTK4sXsbIHJ-YWl-alAwDOd-WUMQAAAA&sa=X&ved=2ahUKEwi14eKb_cfhAhUCjq0KHfnEDpkQxA0wPXoECA4QBQ",
        "source": "businessissuer",
        "image": "<URL to image>"
      },
      {
        "name": "Microsoft Corporation",
        "link": "https://www.google.com/search?hl=en&gl=us&q=Microsoft&stick=H4sIAAAAAAAAAONgFmLXz9U3yLaoUuIAMUyKy0y0-J3zcwsS8yqDM1NSyxMrixexcvpmJhflF-enlQAAhlVG4DIAAAA&sa=X&ved=2ahUKEwi14eKb_cfhAhUCjq0KHfnEDpkQxA0wPXoECA4QBw",
        "source": "businessissuer",
        "image": "<URL to image>"
      },
      {
        "name": "Qualcomm",
        "link": "https://www.google.com/search?hl=en&gl=us&q=Qualcomm&stick=H4sIAAAAAAAAAONgFmLXz9U3yLaoUuIEMQxzDSvStPid83MLEvMqgzNTUssTK4sXsXIElibmJOfn5gIA4qu68DIAAAA&sa=X&ved=2ahUKEwi14eKb_cfhAhUCjq0KHfnEDpkQxA0wPXoECA4QCQ",
        "source": "businessissuer",
        "image": "<URL to image>"
      },
      ...
    ],
    "people_also_search_for_link": "https://www.google.com/search?hl=en&gl=us&q=Apple&stick=H4sIAAAAAAAAAONgFmLXz9U3yLaoUoIxtGSyk630k0qLM_NSi4v1M4uLS1OLrIozU1LLEyuLF7GyOhYU5KQCAL7zQcQ6AAAA&sa=X&ved=2ahUKEwi14eKb_cfhAhUCjq0KHfnEDpkQMSgAMD16BAgOEAE"
  },
  ...
}

Results for: Coffee

Results for: Coffee

JSON Example

{
  ...
  "knowledge_graph": {
    "title": "Coffee",
    "type": "Drink",
    "kgmid": "/m/02vqfm",
    "knowledge_graph_search_link": "https://www.google.com/search?kgmid=/m/02vqfm&hl=en-US&q=Coffee&kgs=86e84f2f12b4a719&shndl=0&source=sh/x/kp/1&entrypoint=sh/x/kp",
    "serpapi_knowledge_graph_search_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en-US&kgmid=%2Fm%2F02vqfm&location=Austin%2C+Texas%2C+United+States&q=Coffee",
    "description": "Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of berries from the Coffea plant. The genus Coffea is native to tropical Africa and Madagascar, the Comoros, Mauritius, and Réunion in the Indian Ocean.",
    "source": {
      "name": "Wikipedia",
      "link": "https://en.wikipedia.org/wiki/Coffee"
    },
    "people_also_search_for": [
      {
        "name": "Tea & Infusions",
        "link": "https://www.google.com/search?hl=en&gl=us&q=Tea&stick=H4sIAAAAAAAAAONgFuLUz9U3MCorTMtV4gAxzZNzKrQE_UpLijJLMvPzgjNTUssTK4sByyY5qioAAAA&sa=X&ved=0ahUKEwj-8pXR3KvbAhUjL30KHe21Da4QxA0IhAMwKw",
        "image": "<URL to image>"
      },
      {
        "name": "Espresso",
        "link": "https://www.google.com/search?hl=en&gl=us&q=Espresso&stick=H4sIAAAAAAAAAONgFuLUz9U3MCorTMtV4gAxk0vSsrUE_UpLijJLMvPzgjNTUssTK4sBwYKq7CoAAAA&sa=X&ved=0ahUKEwj-8pXR3KvbAhUjL30KHe21Da4QxA0IhgMwKw",
        "image": "<URL to image>"
      },
      {
        "name": "Chocolate",
        "link": "https://www.google.com/search?hl=en&gl=us&q=Chocolate&stick=H4sIAAAAAAAAAONgFuLUz9U3MCorTMtV4gAzDcpytAT9SkuKMksy8_OCM1NSyxMriwHR8y5PKgAAAA&sa=X&ved=0ahUKEwj-8pXR3KvbAhUjL30KHe21Da4QxA0IiAMwKw",
        "image": "<URL to image>"
      },
      ...
    ],
    "list": {
      "total_fat": [
        "0 g",
        "0%"
      ],
      "saturated_fat": [
        "0 g",
        "0%"
      ],
      "polyunsaturated_fat": [
        "0 g"
      ],
      ...
    }
  },
  ...
}

Results for: Terry Gilliam

For some searches, SerpApi is able to make sense of Google's Knowledge Graph entities and serve them under entity_type.

Results for: Terry Gilliam

JSON Example

{
  ...
  "knowledge_graph": {
    "title": "Terry Gilliam",
    "type": "British screenwriter",
    "entity_type": "people, people",
    "kgmid": "/m/07h5d",
    "knowledge_graph_search_link": "https://www.google.com/search?kgmid=/m/07h5d&hl=en-US&q=Terry+Gilliam&kgs=8244e0ff4a69df53&shndl=17&source=sh/x/kp/osrp/1&entrypoint=sh/x/kp/osrp",
    "serpapi_knowledge_graph_search_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en-US&kgmid=%2Fm%2F07h5d&location=Austin%2C+Texas%2C+United+States&q=Terry+Gilliam",
    "header_images": [
      {
        "image": "<URL to image>",
        "source": "http://google.com/search?tbm=isch&q=Terry+Gilliam"
      },
      {
        "image": "<URL to image>",
        "source": "https://www.chicagotribune.com/entertainment/books/ct-prj-gilliamesque-terry-gilliam-20151112-story.html"
      },
      {
        "image": "<URL to image>",
        "source": "https://en.wikipedia.org/wiki/Terry_Gilliam"
      },
      ...
    ],
    "website": "http://www.terrygilliamweb.com/",
    "description": "Terrence Vance Gilliam is an American-born British screenwriter, film director, animator, actor, comedian and member of the Monty Python comedy troupe.",
    "source": {
      "name": "Wikipedia",
      "link": "https://en.wikipedia.org/wiki/Terry_Gilliam"
    },
    "born": "November 22, 1940 (age 77 years), Minneapolis, MN",
    "height": "5′ 9″",
    "spouse": "Maggie Weston (m. 1973)",
    "spouse_links": [
      {
        "text": "Maggie Weston",
        "link": "https://www.google.com/search?q=Maggie+Weston&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM8wTVHiArGSDVOqKvK0JLKTrfQLUvMLclKBVFFxfp5VcUF-aXHqIlZe38T09MxUhfDU4pL8vB2sjAAN29LpRQAAAA&sa=X&ved=2ahUKEwibu6-58qTzAhWKAp0JHd8UApMQmxMoAHoECG4QAg"
      }
    ],
    "tv_shows": "Monty Python's Flying Circus, Do Not Adjust Your Set",
    "books": "Gilliamesque - A Pre-posthumous Memoir",
    "books_links": [
      {
        "text": "Gilliamesque: A Pre-posthumous Memoir",
        "link": "https://www.google.com/search?q=Gilliamesque:+A+Pre-posthumous+Memoir+Terry+Gilliam&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM8wTVHi1U_XNzRMMs01KDHLMtOSyk620k_Kz8_WTywtycgvsgKxixXy83IqF7Eau2fm5GQm5qYWF5amWik4KgQUpeoW5BeXZJTm5pcWK_im5uZnFimEpBYVVSpA1e5gZQQAcsvlfHAAAAA&sa=X&ved=2ahUKEwibu6-58qTzAhWKAp0JHd8UApMQmxMoAHoECGkQAg"
      }
    ],
    "movies": [
      {
        "name": "The Man Who Killed Don Quix...",
        "extensions": [
          "2018"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=The+Man+Who+Killed+Don+Quixote&stick=H4sIAAAAAAAAAONgFuLQz9U3MM8wTVHiBLHMyspMq7R4A1KLivPzQvJ988syUwF_jlWjJgAAAA&sa=X&ved=0ahUKEwjpvuqTjazbAhXJ5lQKHTVmDDgQxA0IsAIwIg",
        "image": "<URL to image>"
      },
      {
        "name": "Brazil",
        "extensions": [
          "1985"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=Brazil+1985&stick=H4sIAAAAAAAAAONgFuLQz9U3MM8wTVECs7LKcwu0eANSi4rz80LyffPLMlMBfC4uziUAAAA&sa=X&ved=0ahUKEwjpvuqTjazbAhXJ5lQKHTVmDDgQxA0IsgIwIg",
        "image": "<URL to image>"
      },
      {
        "name": "12 Monkeys",
        "extensions": [
          "1995"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=12+Monkeys&stick=H4sIAAAAAAAAAONgFuLQz9U3MM8wTVGCsLLMyrV4A1KLivPzQvJ988syUwF06iN4JQAAAA&sa=X&ved=0ahUKEwjpvuqTjazbAhXJ5lQKHTVmDDgQxA0ItAIwIg",
        "image": "<URL to image>"
      },
      ...
    ],
    "movies_link": "https://www.google.com/search?gl=us&hl=en&q=terry+gilliam+movies&stick=H4sIAAAAAAAAAONgFuLQz9U3MM8wTVGCs7QkspOt9AtS8wtyUoFUUXF-nlVufllmavEiVpGS1KKiSoX0zJyczMRcBYgwAIRCxkdHAAAA&sa=X&ved=2ahUKEwj8nIyR-cfhAhVLSq0KHVLMDZMQMSgAMDl6BAgTEAE",
    "profiles": [
      {
        "name": "Twitter",
        "link": "https://www.google.comhttp://www.twitter.com/terrygilliam",
        "image": "<URL to image>"
      },
      {
        "name": "Facebook",
        "link": "https://www.google.comhttp://www.facebook.com/Terry.Gilliam",
        "image": "<URL to image>"
      }
    ],
    "people_also_search_for": [
      {
        "name": "Terry Jones",
        "link": "https://www.google.com/search?hl=en&gl=us&q=Terry+Jones&stick=H4sIAAAAAAAAAONgFuLQz9U3MM8wTVECs1LyTEy0-AJSi4rz84IzU1LLEyuLAak2SpYmAAAA&sa=X&ved=0ahUKEwjpvuqTjazbAhXJ5lQKHTVmDDgQxA0IxgIwJA",
        "image": "<URL to image>"
      },
      {
        "name": "Michael Palin",
        "link": "https://www.google.com/search?hl=en&gl=us&q=Michael+Palin&stick=H4sIAAAAAAAAAONgFuLQz9U3MM8wTVECs0wqS8y1-AJSi4rz84IzU1LLEyuLAT-mH_MmAAAA&sa=X&ved=0ahUKEwjpvuqTjazbAhXJ5lQKHTVmDDgQxA0IyAIwJA",
        "image": "<URL to image>"
      },
      {
        "name": "Graham Chapman",
        "link": "https://www.google.com/search?hl=en&gl=us&q=Graham+Chapman&stick=H4sIAAAAAAAAAONgFuLQz9U3MM8wTVECs4xTCi21-AJSi4rz84IzU1LLEyuLAegy7JMmAAAA&sa=X&ved=0ahUKEwjpvuqTjazbAhXJ5lQKHTVmDDgQxA0IygIwJA",
        "image": "<URL to image>"
      },
      ...
    ]
    "people_also_search_for_link": "https://www.google.com/search?gl=us&hl=en&q=Terry+Gilliam&stick=H4sIAAAAAAAAAONgFuLQz9U3MM8wTVGCs7SkspOt9AtS8wtyUoFUUXF-nlVxZkpqeWJl8SJW3pDUoqJKBffMnJzMxFwA6HUdU0IAAAA&sa=X&ved=2ahUKEwj8nIyR-cfhAhVLSq0KHVLMDZMQMSgAMDt6BAgREAE"
  },
  ...
}

Results for: Apple jobs

Results for: Apple jobs

JSON Example

{
  ...
  "knowledge_graph": {
    "title": "Apple",
    "type": "Technology company",
    "kgmid": "/m/0k8z",
    "knowledge_graph_search_link": "https://www.google.com/search?kgmid=/m/0k8z&hl=en-US&q=Apple&kgs=8334965404880575&shndl=0&source=sh/x/kp/1",
    "serpapi_knowledge_graph_search_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en-US&kgmid=%2Fm%2F0k8z&location=Austin%2C+Texas%2C+United+States&q=Apple",
    "image": "https://serpapi.com/searches/63eb53c8944893988b9fe371/images/8d5362323b1c451efa77aee6ec773bc1ab7f7b88a50fb6e7.png",
    "website": "https://www.apple.com/jobs/us",
    "description": "Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States.",
    "source": {
      "name": "Wikipedia",
      "link": "https://en.wikipedia.org/wiki/Apple_Inc."
    },
    "employees": "164,000 (2022)",
    "employees_links": [
      {
        "text": "Employees",
        "link": "https://www.google.com/search?ucbcb=1&gl=us&q=apple+employees&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLao0tLMTrbSTyotzsxLLS7WT80tyMmvTC2yyivNTUotUshPU4AKpRYvYuVPLCjISUWIAAANg7MKSAAAAA&sa=X&ved=2ahUKEwim59T62JT9AhXHSzABHajID5MQ6BMoAHoECFsQAg"
      }
    ],
    "working_at": "Working at Apple",
    "hiring_extensions": [
      "Actively hiring",
      "No-degree roles"
    ],
    "company_reviews": [
      {
        "source": "https://www.indeed.com/cmp/Apple/reviews?fcountry=US&floc=Austin,+TX&utm_campaign=google_jobs_reviews&utm_source=google_jobs_reviews&utm_medium=organic",
        "source_name": "Indeed",
        "stars": "4.1/5",
        "reviews_original": "11,605 reviews",
        "reviews": 11605
      },
      {
        "source": "https://www.glassdoor.com/Overview/Working-at-Apple-EI_IE1138.11,16.htm?utm_campaign=google_jobs_reviews&utm_source=google_jobs_reviews&utm_medium=organic",
        "source_name": "Glassdoor",
        "stars": "4.2/5",
        "reviews_original": "35,790 reviews",
        "reviews": 35790
      },
      {
        "source": "https://www.comparably.com/companies/apple/reviews?utm_campaign=google_jobs_reviews&utm_source=google_jobs_reviews&utm_medium=organic",
        "source_name": "Comparably",
        "stars": "4.2/5",
        "reviews_original": "1,613 reviews",
        "reviews": 1613
      }
    ],
    "typical_salaries": [
      {
        "source": "https://www.glassdoor.com/Salary/Apple-Software-Engineer-Salaries-EJI_IE1138.0,5_KO6,23_IM60.htm",
        "job_title": "Software Engineer",
        "salary": "$150k /yr",
        "source_name": "Glassdoor"
      },
      {
        "source": "https://www.glassdoor.com/Salary/Apple-Project-Manager-Austin-Salaries-EJI_IE1138.0,5_KO6,21_IL.22,28_IM60.htm",
        "job_title": "Project Manager",
        "salary": "$130k /yr",
        "source_name": "Glassdoor"
      },
      {
        "source": "https://www.comparably.com/companies/apple/product-manager-salaries-in-austin",
        "job_title": "Product Manager",
        "salary": "$140k",
        "salary_range": "$120k–210k",
        "source_name": "Comparably"
      },
      ...
    ]
  }
  ...
}

Results for: webster hall

For some searches related to places, Google Knowledge Graph might include events results like title, link, date, price, extracted_price, thumbnail, source, source_thumbnail, and badge. SerpApi is able to make sense of these and serve them under events.

Results for: webster hall

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "events": [
      {
        "title": "MUST DIE!",
        "link": "https://www.axs.com/events/521869?cid=usaff_google&source=ev",
        "date": "Sat, Feb 17, 11:59 PM",
        "price": "$18",
        "extracted_price": 18,
        "thumbnail": "https://serpapi.com/searches/65ce60c310a0711df6b74963/images/4d86c4402cc0d522d55dae7bfc040f090479f993fbc375f1024500bdbb0c0a76180aa7ae8d7916c3.jpeg",
        "source": "AXS",
        "source_thumbnail": "https://serpapi.com/searches/65ce60c310a0711df6b74963/images/4d86c4402cc0d522d55dae7bfc040f090479f993fbc375f10f6e123754e698289953ca90f30c5575083af020dced527c.png",
        "badge": "Official seller"
      },
      {
        "title": "JVNA (Live)",
        "link": "https://www.axs.com/events/510022?cid=usaff_google&source=ev",
        "date": "Sat, Feb 24, 11:59 PM",
        "price": "$20",
        "extracted_price": 20,
        "thumbnail": "https://serpapi.com/searches/65ce60c310a0711df6b74963/images/4d86c4402cc0d522d55dae7bfc040f0946dd4eb1523702a76c82c30f20eb900c9500da256b6db481.jpeg",
        "source": "AXS",
        "source_thumbnail": "https://serpapi.com/searches/65ce60c310a0711df6b74963/images/4d86c4402cc0d522d55dae7bfc040f0946dd4eb1523702a75b6e301e3cd8e0cb2c9ee2f1feb4e7b04a99362ffda794f0.png",
        "badge": "Official seller"
      },
      {
        "title": "Twin Temple",
        "link": "https://www.axs.com/events/513174?cid=usaff_google&source=ev",
        "date": "Thu, Feb 29, 7:00 PM",
        "price": "$25",
        "extracted_price": 25,
        "thumbnail": "https://serpapi.com/searches/65ce60c310a0711df6b74963/images/4d86c4402cc0d522d55dae7bfc040f0950f56305981f787288ea9706ac1bd2e9f3c016489fb23a24.jpeg",
        "source": "AXS",
        "source_thumbnail": "https://serpapi.com/searches/65ce60c310a0711df6b74963/images/4d86c4402cc0d522d55dae7bfc040f0950f56305981f78724ef925ba8b8e600e13dec9ec4d9ba1bb38a0263f665cb8b3.png",
        "badge": "Official seller"
      },
      ...
    ]
  }
}

Results for: paris

For some searches related to places, Google Knowledge Graph might include events results like name, extensions, date, time, link and serpapi_link. SerpApi is able to make sense of these and serve them under events.

Results for: paris

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "events": [
      {
        "name": "Less is more",
        "extensions": "Paris",
        "date": "Thu, Mar 9",
        "link": "https://www.google.com/search?gl=us&q=less+is+more,+paris,+march+9&stick=H4sIAAAAAAAAAAXBQQrCMBAAwJOQiwiePSyCFylsamNJ-5tkCTW1SWp2VfodX-qMUkeFCfX9JfN5jxO2rfCcTbf56-VJIy6FnMSSkaJsUr55fK9UUswThE_Iwv5gtLc36npraTC9_u1OS2CGyJBKDQ2srkZuILlKDxj-PIGFUXIAAAA&sa=X&ved=2ahUKEwiOmpjW1s79AhVHLEQIHVhuCG4Qri56BAh-EAQ",
        "serpapi_link": "https//serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&q=less+is+more%2C+paris%2C+march+9&stick=H4sIAAAAAAAAAAXBQQrCMBAAwJOQiwiePSyCFylsamNJ-5tkCTW1SWp2VfodX-qMUkeFCfX9JfN5jxO2rfCcTbf56-VJIy6FnMSSkaJsUr55fK9UUswThE_Iwv5gtLc36npraTC9_u1OS2CGyJBKDQ2srkZuILlKDxj-PIGFUXIAAAA"
      },
      {
        "name": "Paris Space Week 2023",
        "extensions": "Paris Expo Porte de Versailles",
        "date": "Thu, Mar 9",
        "link": "https://www.google.com/search?gl=us&q=paris+space+week+2023,+paris+expo+porte+de+versailles,+march+9&stick=H4sIAAAAAAAAACXIPQ7CIBgA0MmExcR4gi8mLqYJhVoaOngVA_ilIuVHwFav40kdfOMjZE-op23_rI_Dlk6UMdddkx7O4nR0ZqRzNKraGKix9VPjGsZXMtHbMAEuGGrROy17ZIKzQUuhOGffzSWpbAuUpAzCiuiAt7xr4N_4ThFSzBXhhrBgLsrOM5YGvMrmDvIHUiP_HZUAAAA&sa=X&ved=2ahUKEwiOmpjW1s79AhVHLEQIHVhuCG4Qri56BAh-EAY",
        "serpapi_link": "https//serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&q=paris+space+week+2023%2C+paris+expo+porte+de+versailles%2C+march+9&stick=H4sIAAAAAAAAACXIPQ7CIBgA0MmExcR4gi8mLqYJhVoaOngVA_ilIuVHwFav40kdfOMjZE-op23_rI_Dlk6UMdddkx7O4nR0ZqRzNKraGKix9VPjGsZXMtHbMAEuGGrROy17ZIKzQUuhOGffzSWpbAuUpAzCiuiAt7xr4N_4ThFSzBXhhrBgLsrOM5YGvMrmDvIHUiP_HZUAAAA"
      },
      {
        "name": "All ahead",
        "extensions": "Sarah Bernhardt Space",
        "date": "Thu, Mar 9",
        "link": "https://www.google.com/search?gl=us&q=all+ahead,+sarah+bernhardt+space,+march+9&stick=H4sIAAAAAAAAAAXBSw6CMBAA0JVJNybGE0xMXGhIaikf4TbDUGmBtlBGjNfxpL4nxFlILx_lyuPlKAep1KSbnala79eJWjlHQnYxSHL85fgJ7Xuh6F0YwOwm8NadnnVeV6bIte4KVb3K3-GG8wxoDfYZbJjQQmdSsJh6hm1BMhl4TGSh-QOQaY7agAAAAA&sa=X&ved=2ahUKEwiOmpjW1s79AhVHLEQIHVhuCG4Qri56BAh-EAg",
        "serpapi_link": "https//serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&q=all+ahead%2C+sarah+bernhardt+space%2C+march+9&stick=H4sIAAAAAAAAAAXBSw6CMBAA0JVJNybGE0xMXGhIaikf4TbDUGmBtlBGjNfxpL4nxFlILx_lyuPlKAep1KSbnala79eJWjlHQnYxSHL85fgJ7Xuh6F0YwOwm8NadnnVeV6bIte4KVb3K3-GG8wxoDfYZbJjQQmdSsJh6hm1BMhl4TGSh-QOQaY7agAAAAA"
      },
      {
        "name": "David Hazeltine Trio",
        "extensions": "Le Duc des Lombards",
        "date": "Thu, Mar 9",
        "time": "7:30 PM",
        "link": "https://www.google.com/search?gl=us&q=david+hazeltine+trio,+le+duc+des+lombards,+march+9&stick=H4sIAAAAAAAAAAXBSwqDMBAA0FUhm0LpCYZCN0VIIlXR24yToNF8bDJa2uP0pH1PiKuQQarmxcvtLCepNZclToHWx32lQfpEyC5FSY4_nN5x2DdKwcUJ7GEjl_HSdp1Sutc41g1i-_ydaoOHMzDj13p20QJnlyrwFsxOYGwBn8KI2ZQKAmaaof8DfmCgkokAAAA&sa=X&ved=2ahUKEwiOmpjW1s79AhVHLEQIHVhuCG4Qri56BAh-EAo",
        "serpapi_link": "https//serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&q=david+hazeltine+trio%2C+le+duc+des+lombards%2C+march+9&stick=H4sIAAAAAAAAAAXBSwqDMBAA0FUhm0LpCYZCN0VIIlXR24yToNF8bDJa2uP0pH1PiKuQQarmxcvtLCepNZclToHWx32lQfpEyC5FSY4_nN5x2DdKwcUJ7GEjl_HSdp1Sutc41g1i-_ydaoOHMzDj13p20QJnlyrwFsxOYGwBn8KI2ZQKAmaaof8DfmCgkokAAAA"
      }
    ],
    "events_link": "https://www.google.com/search?gl=us&q=paris+events&stick=H4sIAAAAAAAAAOPgEOLQz9U3MC0syVKCs7RUs5Ot9HPykxNLMvPz9JMzSypL8svzrEoLkvNzM_PSFVLLUvNKihex8hQkFmUWQ7k7WBkBBatVxk8AAAA&sa=X&ved=2ahUKEwiOmpjW1s79AhVHLEQIHVhuCG4QMSgAegQIfhAB",
    "events_stick": "H4sIAAAAAAAAAOPgEOLQz9U3MC0syVKCs7RUs5Ot9HPykxNLMvPz9JMzSypL8svzrEoLkvNzM_PSFVLLUvNKihex8hQkFmUWQ7k7WBkBBatVxk8AAAA",
    ...
  }
}

Ruby sample code using stick parameter

To get a knowledge graph carousel in a reliable way, you need to extract the stick parameter. The stick parameter is present on pages where a regular knowledge graph panel is displayed. It's usually inside the link "View x+ more". The link is extracted as {block}_link in your SerpApi JSON.

require 'http'
first_response = HTTP.get 'https://serpapi.com/search.json?q=McDonald%27s&location=Dallas&hl=en&gl=us&source=test'
first_json = first_response.parse
people_also_search_for_link = first_json["knowledge_graph"]["people_also_search_for_link"]
stick_parameter = CGI.parse(URI.parse(people_also_search_for_link).query)["stick"][0]
second_response = HTTP.get "https://serpapi.com/search.json?q=McDonald%27s&location=Dallas&hl=en&gl=us&source=test&stick=#{stick_parameter}"
second_json = second_response.parse
second_json["knowledge_graph"]["people_also_search_for"]

Results for: See photos and See outside

Results for: See photos and See outside

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "see_photos_link": "https://www.google.com/maps/uv?hl=en&pb=!1s0x8824c510a6e67787:0x29f0dc85e23a8577!3m1!7e115!4shttps://lh5.googleusercontent.com/p/AF1QipNe6yKb1LFD0nZ8_SSKc6JMYrksxFV1ECouQCW2%3Dw284-h160-k-no!5sBest+buy+madison+heights+-+Google+Search&imagekey=!1e10!2sAF1QipNe6yKb1LFD0nZ8_SSKc6JMYrksxFV1ECouQCW2&sa=X&ved=2ahUKEwjKiIqt3JnmAhUUNH0KHU_MBpsQoiowCnoECA8QBg",
    "see_outside_link": "https://www.google.com/maps/uv?hl=en&pb=!1s0x8824c510a6e67787:0x29f0dc85e23a8577!3m1!7e115!4s/maps/place/Best%2Bbuy%2Bmadison%2Bheights/@42.5298608,-83.1052806,3a,75y,82.65h,90t/data%3D*213m4*211e1*213m2*211sw4a1EsZjPvrIufF3XVKkkw*212e0*214m2*213m1*211s0x8824c510a6e67787:0x29f0dc85e23a8577?sa%3DX!5sBest+buy+madison+heights+-+Google+Search&imagekey=!1e2!2sw4a1EsZjPvrIufF3XVKkkw&sa=X&ved=2ahUKEwjKiIqt3JnmAhUUNH0KHU_MBpsQpx8wCnoECA8QCw",
    ...
  }
  ...
}

Results for: Products

For some searches, Google will include the "Products" block inside the Knowledge Graph. For each Products result, we are able to extract its name, link, price, description, and image.

Results for: Products

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "products_link": "https://www.google.com/local/place/products/catalog?hl=en-US&gl=us&ssta=1&ludocid=11376091113438791646&origin=https://www.google.com",
    "products": [
      {
        "name": "Sonicare Diamondclean Toothbrush",
        "link": "https://www.google.com/local/place/products/product?hl=en-US&gl=us&ssta=1&ludocid=11376091113438791646&origin=https://www.google.com&entry_id=9063201601183555117",
        "description": "Teeth hygiene products",
        "image": "https://serpapi.com/searches/613666bfdce7ca49cc4a8343/images/968910498e865747b1a9074a3cab28d9bcf3224a907ac5741755b71f115295da080f9ed8e03cdfc2.png"
      },
      {
        "name": "Porcelain Veneers for a beautiful smile!",
        "link": "https://www.google.com/local/place/products/product?hl=en-US&gl=us&ssta=1&ludocid=11376091113438791646&origin=https://www.google.com&entry_id=-6099309976239894092",
        "description": "Porcelain veneers",
        "image": "https://serpapi.com/searches/613666bfdce7ca49cc4a8343/images/968910498e865747b1a9074a3cab28d9bcf3224a907ac574c1fabcfb8e9a0f53d79b5fe2a2b9c3d9.png"
      },
      {
        "name": "Invisalign clear aligners",
        "link": "https://www.google.com/local/place/products/product?hl=en-US&gl=us&ssta=1&ludocid=11376091113438791646&origin=https://www.google.com&entry_id=9156248459433128036",
        "description": "Invisible braces to straighten teeth",
        "image": "https://serpapi.com/searches/613666bfdce7ca49cc4a8343/images/968910498e865747b1a9074a3cab28d9bcf3224a907ac574d0ee74f526552c06575a4930147137c7.jpeg"
      }
    ],
    ...
  }
  ...
}

Results for: Local Posts

For some searches, Google will include the "Local Posts" block inside the Knowledge Graph. For each Local Posts result, we are able to extract its media (image or video), cta (Call To Action, e.g. "Call now", "View Offer", "Book"), link (for "Book" and "View Offer" cta), phone (for "Call now" cta), post_link, description, duration (e.g. "Valid Aug 16 - Sep 15"), and date.

Results for: Local Posts

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "posts": [
      {
        "media": "https://lh3.googleusercontent.com/geougc/AF1QipN4RE6SUOFM8JaCOufjzeRu6_0368V1aQrVjYIt=h305-no",
        "cta": "Call now",
        "phone": "+12128262322",
        "post_link": "https://search.google.com/local/posts?q=Park+56+Dental&ludocid=11376091113438791646&lpsid=1238099011883398109&source=sh/x/localposts&lsig=AB86z5Us47gc2QAVFXJnQSkjfBxD",
        "description": "We're OPEN this weekend! #bestdentistnyc",
        "date": "Aug 23, 2021"
      },
      {
        "title": "END OF SUMMER SPECIALS! BOOK NOW!",
        "media": "https://lh3.googleusercontent.com/p/AF1QipMAnS-rxxH9AannMcJO5IFI3LmL3-_M7mSaZmeL=h305-no",
        "cta": "View Offer",
        "link": "https://search.google.com/local/posts?q=Park+56+Dental&ludocid=11376091113438791646&lpsid=3804327233831641601&source=sh/x/localposts&lsig=AB86z5Us47gc2QAVFXJnQSkjfBxD",
        "post_link": "https://search.google.com/local/posts?q=Park+56+Dental&ludocid=11376091113438791646&lpsid=3804327233831641601&source=sh/x/localposts&lsig=AB86z5Us47gc2QAVFXJnQSkjfBxD",
        "duration": "Valid Aug 16 - Sep 15",
        "date": "Aug 16, 2021"
      },
      {
        "media": "https://lh3.googleusercontent.com/geougc/AF1QipM-MGypwamP008oCedyyQloSp9A4u5MmU0lpjG5=h305-no",
        "cta": "Book",
        "link": "https://www.zocdoc.com/practice/park-56-dental-group-1684",
        "post_link": "https://search.google.com/local/posts?q=Park+56+Dental&ludocid=11376091113438791646&lpsid=7466389428686708189&source=sh/x/localposts&lsig=AB86z5Us47gc2QAVFXJnQSkjfBxD",
        "description": "Our office will be Closed on Weds. 7/21 but please e-mail us for appointment requests: \ninfo@park56dental.com.\nWe re-open Thursday, 7/22.",
        "date": "Jul 20, 2021"
      },
      ...
    ],
    ...
  }
  ...
}

Results for: Offers (mobile only)

For some mobile searches, Google will include the "Offers" block inside the Knowledge Graph. For each Offer result, we are able to extract its title, image, offer_link, and duration (e.g. "Valid Aug 16 - Sep 15").

Results for: Offers (mobile only)

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "offers": [
      {
        "title": "END OF SUMMER SPECIALS! BOOK NOW!",
        "image": "https://lh3.googleusercontent.com/p/AF1QipMAnS-rxxH9AannMcJO5IFI3LmL3-_M7mSaZmeL",
        "offer_link": "https://search.google.com/local/posts?q=Park+56+Dental&ludocid=11376091113438791646&lpsid=3804327233831641601&source=sh/x/localposts&lsig=AB86z5Us47gc2QAVFXJnQSkjfBxD&sa=X&ved=2ahUKEwi_yLWF7uvyAhXwmuAKHXyhDK8Q6bUEegQIRxAC",
        "duration": "Aug 16 - Sep 15"
      }
    ]
    ...
  }
  ...
}

Results for: Shanghai Fresh Cambridge

Notice: After recent changes on the API, the ordering_options key has changed to links.

For some searches, Google will include links to some detailed information in Knowledge Graph. SerpApi is able to make sense of this information and extract menu_links or order_links blocks. For some searches, Google will include the "Order Options" block inside the Knowledge Graph. SerpApi is also able to make sense of this information and extract links which includes order_pickup and order_delivery parts. These results contain links to Google Food Ordering. Another vital blocks SerpApi is able to extract are service_options and health_and_safety blocks that contain important information about the result.

Results for: Shanghai Fresh Cambridge

JSON Example

{
  ...
  "knowledge_graph": {
    "place_id": "ChIJhTuKFFF344kRMJkJ2xEvM74",
    ...
    "links": {
      "order_pickup": "https://orderfood.google.com/chooseprovider?restaurantId=/g/11ckkr7_r3&fo_m=MfohQo559jFvMWwP9igWZeWQMczq7voErUdXMU_hT8vrWuwRMUOzJVpjPL1YMfaXTPp5KXh-&utm_source=search&gei=eCQEYc6vB86x5NoP5qCY4AY&hl=en-US&authuser=-1&fo_s=OA,AH,SOE&orderType=2",
      "order_delivery": "https://orderfood.google.com/chooseprovider?restaurantId=/g/11ckkr7_r3&fo_m=MfohQo559jFvMWwP9igWZeWQMczq7voErUdXMU_hT8vrWuwRMUOzJVpjPL1YMfaXTPp5KXh-&utm_source=search&gei=eCQEYc6vB86x5NoP5qCY4AY&hl=en-US&authuser=-1&fo_s=OA,AH,SOE&orderType=1"
    },
    ...
    "service_options": [
      "Curbside pickup",
      "No-contact delivery"
    ],
    ...
    "health_and_safety": [
      "Mask required",
      "Staff wear masks",
      "Staff get temperature checks",
      "Staff required to disinfect surfaces between visits"
    ],
    ...
    "menu": "toasttab.com",
    "menu_links": [
      {
        "menu_text": "toasttab.com",
        "menu_link": "https://www.toasttab.com/shanghaifresh?utm_source=google&utm_medium=organic&utm_campaign=gmb-oo-menu"
      }
    ],
    ...
    "order": "toasttab.com, postmates.com, ubereats.com",
    "order_links": [
      {
        "order_text": "toasttab.com",
        "order_link": "https://www.toasttab.com/shanghaifresh?utm_source=google&utm_medium=organic&utm_campaign=gmb-oo-order"
      },
      {
        "order_text": "postmates.com",
        "order_link": "https://www.postmates.com/store/shanghai-fresh/UU0O74w_Q2uJqgW8F6aMTA/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      },
      {
        "order_text": "ubereats.com",
        "order_link": "https://www.ubereats.com/store/shanghai-fresh/UU0O74w_Q2uJqgW8F6aMTA/?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
      }
    ],
    ...
  }

Results for: Future Open Date

For some searches, Google will include the "Future Open Date" block inside the Knowledge Graph. SerpApi is able to make sense of this information and extract business_opens_date.

Results for: Future Open Date

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "business_opens_date": "Opens Sat Sep 18",
    ...
  }
  ...
}

Results for: Recenly Opened Status

For some searches, Google will include the "Recently Opened" block inside the Knowledge Graph. SerpApi is able to make sense of this information and extract business_recently_opened.

Results for: Recenly Opened Status

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "business_recently_opened": true,
    ...
  }
  ...
}

Results for: Merchant Description

For some searches, Google will include the "Merchant Description" block inside the Knowledge Graph. SerpApi is able to make sense of this information and extract merchant_description. These results can contain important information on the subject detailed at the Knowledge Graph.

Results for: Merchant Description

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "merchant_description": "Century Travel is a locally owned Travel Agency in the Westlake Hills area of Austin. Our Team of Travel Consultants create luxury vacation experiences with trusted providers worldwide tailored to your vision of the perfect vacation. We would love the opportunity to assist with your next adventure.",
    ...
  }
  ...
}

Results for: Notable Moments

When SerpApi encounters Notable Moments results, we add them to our JSON output as the array notable_moments. For each Short Videos result, we are able to extract its year, summary, source, link_text, and link.

Results for: Notable Moments

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "notable_moments": [
      ...
      {
        "year": "1956",
        "summary": "Tom Hanks was born in Concord, California on July 9, 1956.",
        "source": "1tv.am",
        "link_text": "Double Oscar Winner Tom Hanks ‑ Public Television of ...",
        "link": "https://www.1tv.am/en/video/Double-Oscar-Winner-Tom-Hanks/98919"
      }
    ...
    ]
  }
}

Results for: Watch Now

When SerpApi encounters Watch Now results, we add them to our JSON output as the array watch_now. These are direct links to subscription services or markets you can access the media in the query. For each Watch Now result, we are able to extract its name, image, and link.

Results for: Watch Now

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "watch_now": [
      ...
      {
        "name": "Watch now Subscription",
        "link": "https://www.disneyplus.com/series/the-mandalorian/3jLIGMDYINqD?distributionPartner=google",
        "image": "http://serpapi.com/searches/610d3ef4e7d08a30db27be6c/images/11363780b0ac11f63f6f3c21286d186e15b0b366731423b2f9d89530da40bb0b34a4be002e38162c.png"
      }
    ...
    ]
  }
}

Results for: Audience Reviews

When SerpApi encounters Audience Reviews results, we add them to our JSON output as the array audience_reviews. For each Audience Reviews result, we are able to extract its rating, summary, and user.

Results for: Audience Reviews

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "audience_reviews": [
      ...
      {
        "rating": 5,
        "summary": "DISCLAIMER: This review will contain spoilers. After having a fantastic first season, I had no reason to not be hyped for the ...",
        "user": {
          "image": "http://serpapi.com/searches/610d3ef4e7d08a30db27be6c/images/11363780b0ac11f63f6f3c21286d186e6fdf965b11e19d7d37b39f99ac2e02d214d08c47d4e5b9994287bb161017bb04.gif"
        }
      }
    ...
    ]
  }
}

Results for: Editorial Reviews

When SerpApi encounters Editorial Reviews results, we add them to our JSON output as the array editorial_reviews. For each Editorial Reviews result, we are able to extract its title, rating, and link.

Results for: Editorial Reviews

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "editorial_reviews": [
      ...
      {
        "title": "IMDb",
        "rating": "8.8/10",
        "link": "https://www.imdb.com/title/tt8111088/"
      },
    ...
    ]
  }
}

Results for: User Statistics

When SerpApi encounters User Statistics results, we add them to our JSON output as the array user_statistics. For each User Statistics result, we are able to extract its platform and statistic.

Results for: User Statistics

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "editorial_reviews": {
      "platform": "Google users",
      "statistic": "97% liked this TV show"
    },
    ...
  }
}

Results for: Mandalorian

For some searches, Google's layout could be different, and it could disrupt the knowledge graph results. SerpApi is able to make sense of this situation and deliver the result regardless of the layout.

Results for: Mandalorian

JSON Example

{
  "knowledge_graph": {
    "title": "2019 ‧ Drama ‧ 2 seasons",
    "kgmid": "/g/11fd6dg0by",
    "knowledge_graph_search_link": "https://www.google.com/search?kgmid=/g/11fd6dg0by&hl=en-US&q=The+Mandalorian&kgs=98c9b58b86a6b0ab&shndl=17&source=sh/x/kp/osrp/1&entrypoint=sh/x/kp/osrp",
    "serpapi_knowledge_graph_search_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en-US&kgmid=%2Fg%2F11fd6dg0by&location=Austin%2C+Texas%2C+United+States&q=The+Mandalorian",
    "tabs": [
      {
        "text": "Episode guide",
        "si": "AC1wQDBr_p3Hq7guYKzCD-db8hHd4cW1ej0lMALzTm0eFLtm2mV2tNrrigEvlU-o7bAmKokKsX69S1Fi1I_j12uptNeUt4-qsx8VY5ujv_TcPB-i3zGUTr2SKzDRpV_psitmOhM6qC4ENqAwVcJ-muIx5FRr0MNiKw%3D%3D",
        "link": "https://www.google.com/search?q=the+mandalorian+episodes&si=AC1wQDBr_p3Hq7guYKzCD-db8hHd4cW1ej0lMALzTm0eFLtm2mV2tNrrigEvlU-o7bAmKokKsX69S1Fi1I_j12uptNeUt4-qsx8VY5ujv_TcPB-i3zGUTr2SKzDRpV_psitmOhM6qC4ENqAwVcJ-muIx5FRr0MNiKw%3D%3D&uds=ixSAW3sibCI6IkVwaXNvZGUgZ3VpZGUiLCJwcSI6Ik1hbmRhbG9yaWFuIn1dAw&sa=X&ved=2ahUKEwiMuNWC6PT7AhVbEFkFHTLoBD0QxKsJegUIzAEQAQ&ictx=1",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=the+mandalorian+episodes&si=AC1wQDBr_p3Hq7guYKzCD-db8hHd4cW1ej0lMALzTm0eFLtm2mV2tNrrigEvlU-o7bAmKokKsX69S1Fi1I_j12uptNeUt4-qsx8VY5ujv_TcPB-i3zGUTr2SKzDRpV_psitmOhM6qC4ENqAwVcJ-muIx5FRr0MNiKw%3D%3D"
      },
      {
        "text": "Cast",
        "si": "AC1wQDDjbnfYIieebxE9qE-ZklKIbrYAOQxn-FdQanijeZ2Kge6vFbW3D6eXFpdiAFiC9Nc_SOQulK14oBibYhDmw02UcC0c3d1lNELZH5syVWROmukNoEUu5OJDUMKoyl12UjBH_XZjm_NfcMVoDkg6-I4Ubt2B4Q%3D%3D",
        "link": "https://www.google.com/search?q=mandalorian+cast&si=AC1wQDDjbnfYIieebxE9qE-ZklKIbrYAOQxn-FdQanijeZ2Kge6vFbW3D6eXFpdiAFiC9Nc_SOQulK14oBibYhDmw02UcC0c3d1lNELZH5syVWROmukNoEUu5OJDUMKoyl12UjBH_XZjm_NfcMVoDkg6-I4Ubt2B4Q%3D%3D&uds=CxCAW3sibCI6IkNhc3QiLCJwcSI6Ik1hbmRhbG9yaWFuIn1dAw&sa=X&ved=2ahUKEwiMuNWC6PT7AhVbEFkFHTLoBD0QxKsJegQICBAB&ictx=1",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=mandalorian+cast&si=AC1wQDDjbnfYIieebxE9qE-ZklKIbrYAOQxn-FdQanijeZ2Kge6vFbW3D6eXFpdiAFiC9Nc_SOQulK14oBibYhDmw02UcC0c3d1lNELZH5syVWROmukNoEUu5OJDUMKoyl12UjBH_XZjm_NfcMVoDkg6-I4Ubt2B4Q%3D%3D"
      },
      {
        "text": "Watch show",
        "si": "AC1wQDBw6sSUzLKW5Qze7M9_oyjcgQWJWonmshqCczAo5wpabzcvOfRxpfMu9tmuspQUEJWfXExnZQTFzk1YR3mD30P1cKOB2MHFQFITwSpvqWpdDYHpoz00-WDYwNvbpzpnP_7jhwO6xVLR0GtpekUXvg8yU3W02A%3D%3D",
        "link": "https://www.google.com/search?q=watch+the+mandalorian&si=AC1wQDBw6sSUzLKW5Qze7M9_oyjcgQWJWonmshqCczAo5wpabzcvOfRxpfMu9tmuspQUEJWfXExnZQTFzk1YR3mD30P1cKOB2MHFQFITwSpvqWpdDYHpoz00-WDYwNvbpzpnP_7jhwO6xVLR0GtpekUXvg8yU3W02A%3D%3D&uds=CxOAW3sibCI6IldhdGNoIHNob3ciLCJwcSI6Ik1hbmRhbG9yaWFuIn1dAw&sa=X&ved=2ahUKEwiMuNWC6PT7AhVbEFkFHTLoBD0QxKsJegUIzgEQAQ&ictx=1",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=watch+the+mandalorian&si=AC1wQDBw6sSUzLKW5Qze7M9_oyjcgQWJWonmshqCczAo5wpabzcvOfRxpfMu9tmuspQUEJWfXExnZQTFzk1YR3mD30P1cKOB2MHFQFITwSpvqWpdDYHpoz00-WDYwNvbpzpnP_7jhwO6xVLR0GtpekUXvg8yU3W02A%3D%3D"
      },
      {
        "text": "News"
      },
      {
        "text": "Reviews",
        "link": "https://www.google.com/search?q=the+mandalorian+review&stick=H4sIAAAAAAAAAOMwe8Rowy3w8sc9YSnjSWtOXmPU5eILKMrPSk0uCUoty0wtLxaS5mJzzSvJLKkUEpTi5-LVT9c3NExLMUtJN0iq5FnEKlaSkaqQm5iXkpiTX5SZmKdQBNYHAH9u3QFaAAAA&uds=ixGAW3sibCI6IlJldmlld3MiLCJwcSI6Ik1hbmRhbG9yaWFuIn1dAw&sa=X&ved=2ahUKEwiMuNWC6PT7AhVbEFkFHTLoBD0QxKsJegUIzQEQAQ&ictx=1",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=the+mandalorian+review&stick=H4sIAAAAAAAAAOMwe8Rowy3w8sc9YSnjSWtOXmPU5eILKMrPSk0uCUoty0wtLxaS5mJzzSvJLKkUEpTi5-LVT9c3NExLMUtJN0iq5FnEKlaSkaqQm5iXkpiTX5SZmKdQBNYHAH9u3QFaAAAA"
      },
      {
        "text": "Trailers & clips",
        "si": "AC1wQDCFSjNygnpFwuCBFxtQE7oWEsEY0G9BCgLctNdbuTvMkeWTMZCpSZ2-WhZQ4Kw1zVNpdrYr5BVXCb1W2KH6F5h63XkHJdYN0fTB3KY-jquoGtTIBIvECdpkPCCDmZEK3Y7KPkRM",
        "link": "https://www.google.com/search?q=the+mandalorian+videos&si=AC1wQDCFSjNygnpFwuCBFxtQE7oWEsEY0G9BCgLctNdbuTvMkeWTMZCpSZ2-WhZQ4Kw1zVNpdrYr5BVXCb1W2KH6F5h63XkHJdYN0fTB3KY-jquoGtTIBIvECdpkPCCDmZEK3Y7KPkRM&uds=CxaAW3sibCI6IlRyYWlsZXJzICYgY2xpcHMiLCJwcSI6Ik1hbmRhbG9yaWFuIn1dAw&sa=X&ved=2ahUKEwiMuNWC6PT7AhVbEFkFHTLoBD0QxKsJegUIzwEQAQ&ictx=1",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=the+mandalorian+videos&si=AC1wQDCFSjNygnpFwuCBFxtQE7oWEsEY0G9BCgLctNdbuTvMkeWTMZCpSZ2-WhZQ4Kw1zVNpdrYr5BVXCb1W2KH6F5h63XkHJdYN0fTB3KY-jquoGtTIBIvECdpkPCCDmZEK3Y7KPkRM"
      },
    ],
    "description": "After the fall of the Galactic Empire, a lone gunfighter makes his way through the outer reaches of the lawless galaxy.",
    "first_episode_date": "November 12, 2019",
    "related_shows": "The Book of Boba Fett",
    "production_locations": "Los Angeles, California",
    "executive_producers": "Jon Favreau; Dave Filoni; Kathleen Kennedy; Colin Wilson",
    "based_on": "Star Wars; by George Lucas",
    "editorial_reviews": [
      {
        "title": "IMDb",
        "rating": "8.8/10",
        "link": "https://www.imdb.com/title/tt8111088/"
      },
      {
        "title": "Rotten Tomatoes",
        "rating": "93%",
        "link": "https://www.rottentomatoes.com/tv/the_mandalorian"
      }
    ],
    "clip": {
      "title": "The Mandalorian (2019) - Official HD Trailer 2 | Disney+1:50",
      "link": "https://www.youtube.com/watch?v=TKoXWsGsvxU",
      "duration": "1:50",
      "image": "http://serpapi.com/searches/6113804ee7d08af434f1cdb4/images/11363780b0ac11f63f6f3c21286d186e8a218659a3d23cbbc8b061084fb3624d.jpeg"
    },
    "audience_reviews": [
      {
        "rating": 5,
        "summary": "DISCLAIMER: This review will contain spoilers. After having a fantastic first season, I had no reason to not be hyped for the ...",
        "user": {
          "image": "http://serpapi.com/searches/6113804ee7d08af434f1cdb4/images/11363780b0ac11f63f6f3c21286d186e6fdf965b11e19d7d37b39f99ac2e02d214d08c47d4e5b9994287bb161017bb04.gif"
        }
      }
    ],
    "user_statistics": {
      "platform": "Google users",
      "statistic": "97% liked this TV show"
    },
    "cast": [
      {
        "name": "Pedro Pascal",
        "extensions": [
          "The Mandalorian"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=Pedro+Pascal&stick=H4sIAAAAAAAAAONgFuLVT9c3NExLMUtJN0iqVOLSz9U3SM8xNCpJ1hLLTrbSLykDoviCovz0osRcq-TE4pJFrDwBqSlF-QoBicXJiTk7WBknsDECAC45a9ZKAAAA&sa=X&ved=2ahUKEwicsveHvajyAhVrSvEDHYCXC8cQgOQBegQIERAE",
        "image": "http://serpapi.com/searches/6113804ee7d08af434f1cdb4/images/11363780b0ac11f63f6f3c21286d186e1750f568fe479987def9e49e418fa22e.jpeg"
      },
      {
        "name": "Gina Carano",
        "extensions": [
          "Cara Dune"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=Gina+Carano&stick=H4sIAAAAAAAAAONgFuLVT9c3NExLMUtJN0iqVOLSz9U3MDKvMsnL0BLLTrbSLykDoviCovz0osRcq-TE4pJFrNzumXmJCs6JRYl5-TtYGSewMQIA82BGGkkAAAA&sa=X&ved=2ahUKEwicsveHvajyAhVrSvEDHYCXC8cQgOQBegQIERAG",
        "image": "http://serpapi.com/searches/6113804ee7d08af434f1cdb4/images/11363780b0ac11f63f6f3c21286d186e18f28fcef52371f4994293e681c4b394.jpeg"
      },
      {
        "name": "Carl Weathers",
        "extensions": [
          "Greef Karga"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=Carl+Weathers&stick=H4sIAAAAAAAAAONgFuLVT9c3NExLMUtJN0iqVOLUz9U3MDI2KUjXEstOttIvKQOi-IKi_PSixFyr5MTikkWsvM6JRTkK4amJJRmpRcU7WBknsDECAHYIdrJKAAAA&sa=X&ved=2ahUKEwicsveHvajyAhVrSvEDHYCXC8cQgOQBegQIERAI",
        "image": "http://serpapi.com/searches/6113804ee7d08af434f1cdb4/images/11363780b0ac11f63f6f3c21286d186eecbd9d9602eeab558f27b0756d4433b5.jpeg"
      },
      ...
    ],
    "watch_now": [
      {
        "name": "Watch now Subscription",
        "link": "https://www.disneyplus.com/series/the-mandalorian/3jLIGMDYINqD?distributionPartner=google",
        "image": "http://serpapi.com/searches/6113804ee7d08af434f1cdb4/images/11363780b0ac11f63f6f3c21286d186e15b0b366731423b2f9d89530da40bb0b34a4be002e38162c.png"
      }
    ],
    "people_also_search_for": [
      {
        "name": "The Book of Boba Fett (Since 2021)",
        "extensions": [
          "Since 2021"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=The+Book+of+Boba+Fett&stick=H4sIAAAAAAAAAONgFuLVT9c3NExLMUtJN0iqVIJwc3IsC3PSjAy0pLKTrfRLyoAovqAoP70oMdeqODMltTyxsvgXo1hAan5BTqpCYk5xvkJxamJRcoZCWn7RIlbRkIxUBaf8_GyF_DQgnZSo4JZaUrKDlfEWmySD1tQqrkn3LD_OyqzNmiz6Jyb9u__WZsskBgDm3vErjAAAAA&sa=X&ved=2ahUKEwicsveHvajyAhVrSvEDHYCXC8cQs9oBKAAwP3oECFEQAg",
        "image": "http://serpapi.com/searches/6113804ee7d08af434f1cdb4/images/11363780b0ac11f63f6f3c21286d186e0050d0cd76aeca51feb1c81b94fec91fa62abae21a6147dd01e6d72493c0a253.jpeg"
      },
      {
        "name": "Star Wars: The Bad Batch (Since 2021)",
        "extensions": [
          "Since 2021"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=Star+Wars:+The+Bad+Batch&stick=H4sIAAAAAAAAAONgFuLVT9c3NExLMUtJN0iqVIJwCwuKki1yTMy0pLKTrfRLyoAovqAoP70oMdeqODMltTyxsvgXo1hAan5BTqpCYk5xvkJxamJRcoZCWn7RIlaJ4JLEIoXwxKJiK4WQjFQFp8QUIC5JztjByniLTZJBa2oV16R7lh9nZdZmTRb9E5P-3X9rs2USAwC9xo8wjwAAAA&sa=X&ved=2ahUKEwicsveHvajyAhVrSvEDHYCXC8cQs9oBKAEwP3oECFEQAw",
        "image": "http://serpapi.com/searches/6113804ee7d08af434f1cdb4/images/11363780b0ac11f63f6f3c21286d186e0050d0cd76aeca51feb1c81b94fec91fc7852322e6a1ae35ca9a643bb1841c66.jpeg"
      },
      {
        "name": "Star Wars: The Clone Wars (2008 – 2020)",
        "extensions": [
          "2008 – 2020"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=Star+Wars:+The+Clone+Wars&stick=H4sIAAAAAAAAAONgFuLVT9c3NExLMUtJN0iqVOLSz9U3MCo0N8gz1pLKTrbSLykDoviCovz0osRcq-LMlNTyxMriX4xiAan5BTmpCok5xfkKxamJRckZCmn5RYtYJYNLEosUwhOLiq0UQjJSFZxz8vNSwfwdrIy32CQZtKZWcU26Z_lxVmZt1mTRPzHp3_23NlsmMQAAlH1fzI0AAAA&sa=X&ved=2ahUKEwicsveHvajyAhVrSvEDHYCXC8cQs9oBKAIwP3oECFEQBA",
        "image": "http://serpapi.com/searches/6113804ee7d08af434f1cdb4/images/11363780b0ac11f63f6f3c21286d186e0050d0cd76aeca51feb1c81b94fec91f1a76026978a71e76249098a81344c96c.jpeg"
      },
      ...
    ],
    "see_results_about": [
      {
        "name": "The Mandalorian",
        "extensions": [
          "Fictional character"
        ],
        "image": "http://serpapi.com/searches/6113804ee7d08af434f1cdb4/images/11363780b0ac11f63f6f3c21286d186e819ff10ef119d5e47c92dfeb997082ebdabacc39ffa9cbbfecd210d0f7931603.jpeg"
      },
      {
        "name": "Mandalorians",
        "extensions": [
          "Mandalorians are fictional people associated with the ..."
        ],
        "image": "http://serpapi.com/searches/6113804ee7d08af434f1cdb4/images/11363780b0ac11f63f6f3c21286d186e819ff10ef119d5e47c92dfeb997082ebb84b03cc32ee5550d4746b6eda4b16fe.jpeg"
      }
    ]
  }
}

Results for: Episodes

When SerpApi encounters Episodes results, we add them to our JSON output as the array episodes. For each Episodes result, we are able to extract its title, name, watch, extensions, and summary.

Results for: Episodes

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "episodes": [
      ...
      {
        "name": "S03 E01 · Episode 1",
        "watch": "https://www.google.com/search?q=dark+season+3+episode+1&stick=H4sIAAAAAAAAAONgFuLVT9c3NEwuNksvqciOV4Jw08otCuMNLY20tLOTrfRLyoAovqAoP70oMdeqKDU5Na9EIbUgszg_JbVYoTwjPye1IDE9dRcTu2tBeGJJcsYiVvGUxKJsheLUxOL8PAVjmGIFwx2sjBPYGAGhpGT5dwAAAA&sa=X&ved=2ahUKEwjRgJnim6_yAhWHB80KHUU2DbUQnMwBMBR6BAgzEAM",
        "extensions": [
          "Jun 27, 2020 • Season 3"
        ],
        "summary": "In 2019, Jonas emerges from the cave into a strange but familiar world in which the town of Winden is reeling from the recent disappearance of a young boy."
      },
      ...
    ]
  }
}

Results for: Movies

When SerpApi encounters Movies results, we add them to our JSON output as the array movies. For each Movies result, we are able to extract its name, extensions, link and image.

Results for: Movies

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "episodes": [
      ...
      {
        "name": "Mission: Impossible",
        "extensions": [
          "1996"
        ],
        "link": "https://www.google.com/search?hl=en&gl=us&q=Mission+impossible+1&stick=H4sIAAAAAAAAAONgFuLQz9U3MC8yzFDiBLGMTcuNsrV4A1KLivPzQvJ988syUxexivhmFhdn5ucpZOYW5ANZSTmpCoY7WBkBMoz9vUAAAAA&sa=X&ved=2ahUKEwig35Gg-rfyAhVmJzQIHT8CCY4QxA0wMXoFCJEBEAM",
        "image": "https://serpapi.com/searches/611b9dc1e7d08ab51b98fa65/images/d1f7216ec6a4788225e295b852fe16c16c97bcb85e8c42073c915a94447e9bd5.jpeg"
      },
    ...
    ]
  }
}

Results for: Density Formula

When SerpApi encounters Formula results, we add them to our JSON output as the dictionary formula. For each Formula result, we are able to extract its parameters, image_formula, tex_formula.

Results for: Density Formula

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "formula": {
      "parameters": [
        {
          "symbol": "rho",
          "image": "https://www.gstatic.com/education/formulas2/443397389/en/density_rho.svg",
          "name": "density"
        },
        {
          "symbol": "m",
          "image": "https://www.gstatic.com/education/formulas2/443397389/en/density_m.svg",
          "name": "mass",
          "link": "https://www.google.com/search?ucbcb=1&gl=us&hl=en&q=Mass&stick=H4sIAAAAAAAAAOPgE-LQz9U3MEoqSVMCs0xKLHO0tLKTrfRTU0qTE0sy8_P00_KLcktzEq2gtEJmbmJ6qkJiXnF5atEjRmNugZc_7glLaU1ac_IaowoXV3BGfrlrXklmSaWQGBcblMUjxcUFt4BnESuLb2JxMQDFPwuwfwAAAA&sa=X&ved=2ahUKEwi-pLuyl8v5AhX9QPEDHa1yD3YQ24YFegQIGxAC",
          "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&q=Mass&stick=H4sIAAAAAAAAAOPgE-LQz9U3MEoqSVMCs0xKLHO0tLKTrfRTU0qTE0sy8_P00_KLcktzEq2gtEJmbmJ6qkJiXnF5atEjRmNugZc_7glLaU1ac_IaowoXV3BGfrlrXklmSaWQGBcblMUjxcUFt4BnESuLb2JxMQDFPwuwfwAAAA"
        },
        {
          "symbol": "V",
          "image": "https://www.gstatic.com/education/formulas2/443397389/en/density_V.svg",
          "name": "volume",
          "link": "https://www.google.com/search?ucbcb=1&gl=us&hl=en&q=Volume&stick=H4sIAAAAAAAAAOPgE-LQz9U3MEoqSVMCs8yr8gy0tLKTrfRTU0qTE0sy8_P00_KLcktzEq2gtEJmbmJ6qkJiXnF5atEjRmNugZc_7glLaU1ac_IaowoXV3BGfrlrXklmSaWQGBcblMUjxcUFt4BnEStbWH5OaW4qADsR7WGBAAAA&sa=X&ved=2ahUKEwi-pLuyl8v5AhX9QPEDHa1yD3YQ24YFegQIGxAD",
          "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&q=Volume&stick=H4sIAAAAAAAAAOPgE-LQz9U3MEoqSVMCs8yr8gy0tLKTrfRTU0qTE0sy8_P00_KLcktzEq2gtEJmbmJ6qkJiXnF5atEjRmNugZc_7glLaU1ac_IaowoXV3BGfrlrXklmSaWQGBcblMUjxcUFt4BnEStbWH5OaW4qADsR7WGBAAAA"
        }
      ],
      "tex_formula": "\\rho ={\\frac {m}{V}}",
      "image_formula": "https://www.gstatic.com/education/formulas2/443397389/en/density.svg"
    },
    ...
  }
}

Results for: Breadcrumbs

When SerpApi encounters breadcrumb elements that consist of links, we add them to our JSON output as the dictionary breadcrumbs. For each Breadcrumb result, we are able to extract its title and link.

Results for: Breadcrumbs

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "breadcrumbs": [
      {
        "title": "NFL",
        "link": "https://www.google.com/search?hl=en&gl=us&q=nfl&stick=H4sIAAAAAAAAAONgVuLQz9U3MLWszHrEaMwt8PLHPWEprUlrTl5jVOHiCs7IL3fNK8ksqRQS42KDsnikuLjgmngWsTLnpeUAADuHFFhIAAAA&sa=X&ved=2ahUKEwitxqSfwqX6AhXEnGoFHY4aA5IQ1i96BAgHEAM",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=nfl&stick=H4sIAAAAAAAAAONgVuLQz9U3MLWszHrEaMwt8PLHPWEprUlrTl5jVOHiCs7IL3fNK8ksqRQS42KDsnikuLjgmngWsTLnpeUAADuHFFhIAAAA"
      },
      {
        "title": "Sep 25, 2022",
        "link": "https://www.google.com/search?hl=en&gl=us&q=NFL+Sep+25,+2022&npsic=0&sa=X&ved=2ahUKEwitxqSfwqX6AhXEnGoFHY4aA5IQ1i96BAgHEAQ",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=NFL+Sep+25%2C+2022"
      },
      {
        "title": "Dolphins vs Bills",
        "link": "https://www.google.com/search?hl=en&gl=us&q=NFL+Sep+25,+2022+Dolphins+vs+Bills&npsic=0&sa=X&ved=2ahUKEwitxqSfwqX6AhXEnGoFHY4aA5IQ1i96BAgHEAU",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=NFL+Sep+25%2C+2022+Dolphins+vs+Bills"
      },
      {
        "title": "Viewing options",
        "link": "https://www.google.com/search?hl=en&gl=us&q=NFL+Sep+25,+2022+Dolphins+vs+Bills+Viewing+options&stick=H4sIAAAAAAAAAONgFmLQEi0uyC8qKY4vz0gtSo0vyY8vTyxJznjEOI-RW-Dlj3vCUlMYJ605eY2xl5ELu1KhAi7W4OT8glShdKFULiGomlyQVHx6UX5pgZA_F09AYlFJZnJmQWJeSbGQvZAtlxxUXQFCIr6sOD6_oCA_LzWvREiaixtJjxCPFBcXh36uvoFhcnxKFRMHA88iViM_Nx-F4NQCBSNTHQUjAyMjBZf8nIKMzLxihbJiBafMnJxihbDM1PLMvHSF_IKSzPy8YgAkMd438gAAAA&npsic=0&sa=X&ved=2ahUKEwitxqSfwqX6AhXEnGoFHY4aA5IQ1i96BAgHEAY",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=NFL+Sep+25%2C+2022+Dolphins+vs+Bills+Viewing+options&stick=H4sIAAAAAAAAAONgFmLQEi0uyC8qKY4vz0gtSo0vyY8vTyxJznjEOI-RW-Dlj3vCUlMYJ605eY2xl5ELu1KhAi7W4OT8glShdKFULiGomlyQVHx6UX5pgZA_F09AYlFJZnJmQWJeSbGQvZAtlxxUXQFCIr6sOD6_oCA_LzWvREiaixtJjxCPFBcXh36uvoFhcnxKFRMHA88iViM_Nx-F4NQCBSNTHQUjAyMjBZf8nIKMzLxihbJiBafMnJxihbDM1PLMvHSF_IKSzPy8YgAkMd438gAAAA"
      },
      {
        "title": "USA"
      }
    ],
    ...
  }
}

Results for: Pears

For some searches, Google's layout could be different. SerpApi is able to make sense of these cases and deliver header_images and web_results.

Results for: Pears

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "header_images": [
      {
        "image": "https://serpapi.com/searches/6374b6307708441cdd4571e2/images/9059701ff6365d9d5ab869b383fa4b74842e1dff2dd7708c71c354a2f9febbad7ca98eb1b7151a4b.jpeg",
        "source": "http://t2.gstatic.com/licensed-image?q=tbn:ANd9GcS7mJzAnfvg_ciXw3trkSh-nzqogAIa8pWK2uIvY-SCrG2KGiAtKXauYvryehQaNLVdrAFKMcX9QdOM9_M"
      },
      {
        "image": "https://serpapi.com/searches/6374b6307708441cdd4571e2/images/9059701ff6365d9d5ab869b383fa4b74842e1dff2dd7708cb7c311be8fb681789e574e0b7f9f617d.jpeg",
        "source": "https://www.healthline.com/nutrition/benefits-of-pears"
      },
      {
        "image": "https://serpapi.com/searches/6374b6307708441cdd4571e2/images/9059701ff6365d9d5ab869b383fa4b74842e1dff2dd7708cc8cec03f2ab7fce217a7ed49cfc26446.jpeg",
        "source": "https://www.heb.com/product-detail/fresh-green-bartlett-pear/513694"
      }
    ],
    "web_results": [
      {
        "thumbnail": "https://serpapi.com/searches/6374b6307708441cdd4571e2/images/9059701ff6365d9d5ab869b383fa4b74a6e98c404bd65cd38fc40166d46c584f7e544c966acaad18.jpeg",
        "title": "Pear | BBC Good Food",
        "snippet": "Like apples, to which they are related, pears come in thousands of varieties, of which only a small fraction are sold in the UK. Their fine, slightly granular ...",
        "source": "BBC Good Food",
        "source_image": "https://serpapi.com/searches/6374b6307708441cdd4571e2/images/9059701ff6365d9d5ab869b383fa4b74a6e98c404bd65cd38d52572465f5969743a40c0526f81bc86bf4a34c50bd41b6.png",
        "link": "https://www.bbcgoodfood.com/glossary/pear-glossary"
      },
      {
        "thumbnail": "https://serpapi.com/searches/6374b6307708441cdd4571e2/images/9059701ff6365d9d5ab869b383fa4b74a6e98c404bd65cd32b6a505df338cc87656d1b4476898e39.jpeg",
        "title": "12 Types Of Pears And What Makes Them Unique",
        "source": "Tasting Table",
        "source_image": "https://serpapi.com/searches/6374b6307708441cdd4571e2/images/9059701ff6365d9d5ab869b383fa4b74a6e98c404bd65cd31b01ce3916ed99c1e00cc0afbba80acb5acac8c404b87d92.png",
        "link": "https://www.tastingtable.com/861706/types-of-pears-and-what-makes-them-unique/",
        "date": "May 16, 2022"
      },
      {
        "title": "Scientific name",
        "snippet": "Pyrus",
        "link": "https://www.google.com/search?gl=us&hl=en-US&q=pear+scientific+name&stick=H4sIAAAAAAAAAOPgE-LQz9U3MDOMT9Myzk620k_KzM_JT6_Uzy9KT8zLLM6NT85JLC7OTMtMTizJzM-zKk7OTM0rAfEV8hJzUxexihSkJhYpoAkDADmBfCdYAAAA&sa=X&ved=2ahUKEwjDt4Pmqtn7AhUoMVkFHdiqDtkQ18AJegQIHRAB"
      },
      {
        "title": "Higher classification",
        "snippet": "Malinae",
        "link": "https://www.google.com/search?gl=us&hl=en-US&q=malinae&stick=H4sIAAAAAAAAAOPgE-LQz9U3MDOMT1PiArEy0guTTNO0LLOTrfSTMvNz8tMr9fOL0hPzMotz45NzEouLM9MykxNLMvPzrDIy0zNSixRQRRexsucm5mTmJaYCAGK3nM9dAAAA&sa=X&ved=2ahUKEwjDt4Pmqtn7AhUoMVkFHdiqDtkQ18AJegQIHhAB"
      }
    ],
    ...
  }
}

Results for: Saffron

For some searches, Google Knowledge Graph might contain information in unexpanded buttons. SerpApi is able to make sense of these under buttons.

Results for: Saffron

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "buttons": [
      {
        "text": "Health benefits",
        "subtitle": "What Are The Health Benefits Of Saffron",
        "title": "11 Impressive Health Benefits of Saffron - Healthline",
        "link": "https://www.healthline.com/nutrition/saffron",
        "displayed_link": "https://www.healthline.com › nutrition › saffron",
        "snippet": "11 Impressive Health Benefits of Saffron",
        "snippet_highlighted_words": [
          "11 Impressive Health Benefits of Saffron"
        ],
        "list": [
          "A powerful antioxidant. Saffron contains an impressive variety of plant compounds. ... ",
          "May improve mood and treat depressive symptoms. ... ",
          "May have cancer-fighting properties. ... ",
          "May reduce PMS symptoms. ... ",
          "May act as an aphrodisiac. ... ",
          "May reduce appetite and aid weight loss. ... ",
          "Easy to add to your diet."
        ],
        "search_link": "https://www.google.com/search?gl=us&hl=en&q=what+are+the+health+benefits+of+saffron&sa=X&ved=2ahUKEwi_j8OPpuX7AhXqLFkFHf9JCH0QrooIegQIfBAE",
        "serpapi_search_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=what+are+the+health+benefits+of+saffron"
      },
      {
        "text": "Uses",
        "subtitle": "What Is Saffron Used For",
        "title": "SAFFRON - Uses, Side Effects, and More - WebMD",
        "link": "https://www.webmd.com/vitamins/ai/ingredientmono-844/saffron",
        "displayed_link": "https://www.webmd.com › vitamins › ingredientmono-844",
        "snippet": "Saffron (Crocus sativus) is a plant. The dried thread-like parts of the flower (stigmas) are used to make saffron spice, food coloring, and medicine. Saffron contains chemicals that might alter mood, kill cancer cells, decrease swelling, and act like antioxidants.",
        "snippet_highlighted_words": [
          "to make saffron spice, food coloring, and medicine"
        ],
        "search_link": "https://www.google.com/search?gl=us&hl=en&q=what+is+saffron+used+for&sa=X&ved=2ahUKEwi_j8OPpuX7AhXqLFkFHf9JCH0QrooIegQIfBAI",
        "serpapi_search_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=what+is+saffron+used+for"
      },
      {
        "text": "Taste",
        "subtitle": "Saffron Taste",
        "title": "Getting Back to the Basics of Saffron | Rumi Spice | Blog",
        "link": "https://www.rumispice.com/blogs/rumi-red-saffron/getting-back-to-the-basics-of-saffron",
        "displayed_link": "https://www.rumispice.com › blogs › getting-back-to-the-...",
        "snippet": "What does saffron taste like? Saffron has a sweet, floral taste to it. It's earthy and has a complex nuanced flavor. On the other hand, saffron that tastes bitter, metallic, or plastic like are often cheap imitators of this unique spice and should be avoided.",
        "snippet_highlighted_words": [
          "sweet, floral"
        ],
        "search_link": "https://www.google.com/search?gl=us&hl=en&q=saffron+taste&sa=X&ved=2ahUKEwi_j8OPpuX7AhXqLFkFHf9JCH0QrooIegQIfBAM",
        "serpapi_search_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=saffron+taste"
      },
      ...
    ],
    ...
  }
}

Results for: Tesla

For some searches, Google Knowledge Graph might contain a unique Knowledge Graph ID(kgmid). It may also contain tabs that lead to different sections of the same subject within the Knowledge Graph or alongside menu items. SerpApi is able to make sense of these and serve them under kgmid, knowledge_graph_link, serpapi_knowledge_graph_search_link, and tabs keys.

Results for: Tesla

JSON Example

{
  ...
  "knowledge_graph": {
    "title": "Tesla",
    "type": "Automotive company",
    "kgmid": "/m/0dr90d",
    "knowledge_graph_search_link": "https://www.google.com/search?kgmid=/m/0dr90d&hl=en-US&q=Tesla&kgs=c757d69612b33e26&shndl=0&source=sh/x/kp/1&entrypoint=sh/x/kp",
    "serpapi_knowledge_graph_search_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en-US&kgmid=%2Fm%2F0dr90d&location=Austin%2C+Texas%2C+United+States&q=Tesla",
    "tabs": [
      {
        "text": "price",
        "link": "https://www.google.com/search?q=Tesla+price&uds=iw2AW3sibCI6InByaWNlIiwicHEiOiJUZXNsYSJ9XQM&sa=X&ved=2ahUKEwj7xYjM6_T7AhV6D1kFHZsbAoEQxKsJegUIgwEQAQ&ictx=0",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=Tesla+price"
      },
      {
        "text": "careers",
        "link": "https://www.google.com/search?q=Tesla+careers&uds=iw6AW3sibCI6ImNhcmVlcnMiLCJwcSI6IlRlc2xhIn1dAw&sa=X&ved=2ahUKEwj7xYjM6_T7AhV6D1kFHZsbAoEQxKsJegUIhAEQAQ&ictx=0",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=Tesla+careers"
      },
      {
        "text": "Cybertruck",
        "link": "https://www.google.com/search?q=Tesla+Cybertruck&uds=CxCAW3sibCI6IkN5YmVydHJ1Y2siLCJwcSI6IlRlc2xhIn1dAw&sa=X&ved=2ahUKEwj7xYjM6_T7AhV6D1kFHZsbAoEQxKsJegUIhQEQAQ&ictx=0",
        "serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=Tesla+Cybertruck"
      },
      ...
    ],
    ...
  }
}

Results for: Ford Lake Keowee

For some searches, Google Knowledge Graph might contain listings of vehicles for sale based on a specific location or dealership. SerpApi makes sense of this data by rendering all of this information inside vehicles_for_sale. For new vehicles prices will be listed as msrp (manufacturer's suggested retail price). Meanwhile, used vehicle prices will be listed as used_price and also include the mileage.

Results for: Ford Lake Keowee

JSON Example

{
  ...
  "knowledge_graph": {
    "vehicles_for_sale":{
      "filters":[
        {
          "label":"New",
          "position":1
        },
        {
          "label":"Used",
          "position":2
        },
        {
          "label":"Ford",
          "position":3
        },
        {
          "label":"Jeep",
          "position":4
        },
        {
          "label":"Cadillac",
          "position":5
        },
        {
          "label":"Buick",
          "position":6
        },
        {
          "label":"Honda",
          "position":7
        }
      ],
      "vehicles":[
        {
          "position":1,
          "model":"2023 Ford Bronco Sport Outer Banks",
          "link":"https://www.google.com/local/dealership/5921318005739884706/cars/3FMCR9C60PRE17003?g2lb=4923493,4923621,4945845,72243360&hl=en-US&gl=us&ssta=1&sa=X&ved=2ahUKEwiTn87BjumBAxUzSDABHehFDFUQjLUGKAB6BAg2EA8",
          "thumbnail":"https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcS0MsJClWACcrLgq8jGg2J4Z1yHPsN632hGNdMk8GmfZB5N3cj_uC0LUXIrTQ",
          "msrp":39875,
          "currency":"$"
        },
        {
          "position":2,
          "model":"2023 Ford Bronco Sport Outer Banks",
          "link":"https://www.google.com/local/dealership/5921318005739884706/cars/3FMCR9C64PRE31454?g2lb=4923493,4923621,4945845,72243360&hl=en-US&gl=us&ssta=1&sa=X&ved=2ahUKEwiTn87BjumBAxUzSDABHehFDFUQjLUGKAB6BAg2EBA",
          "thumbnail":"https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcT6QDqj9aYzx0gh22yFB0nIHUXMUcqx0dB5zp_pVgqjD_xyAyyJWEGuDKpxyQ",
          "msrp":41275,
          "currency":"$"
        },
        {
          "position":3,
          "model":"2023 Ford Bronco Sport Outer Banks",
          "link":"https://www.google.com/local/dealership/5921318005739884706/cars/3FMCR9C68PRE27147?g2lb=4923493,4923621,4945845,72243360&hl=en-US&gl=us&ssta=1&sa=X&ved=2ahUKEwiTn87BjumBAxUzSDABHehFDFUQjLUGKAB6BAg2EBE",
          "thumbnail":"https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTQxskX2o1YW0CpaQ5CKzAmeT4F8upXBtot4AKur3cHtyW94nQC6cHlzTgG1w",
          "msrp":41185,
          "currency":"$"
        },
        {
          "position":4,
          "model":"2023 Ford Bronco Sport Outer Banks",
          "link":"https://www.google.com/local/dealership/5921318005739884706/cars/3FMCR9C64PRE24827?g2lb=4923493,4923621,4945845,72243360&hl=en-US&gl=us&ssta=1&sa=X&ved=2ahUKEwiTn87BjumBAxUzSDABHehFDFUQjLUGKAB6BAg2EBI",
          "thumbnail":"https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSnfmjJTy5t0rjHbyKiNL8xhFYwPHl9IGcSG5ey7tnpJV1DOIQLS2yw-Su4wQ",
          "msrp":41185,
          "currency":"$"
        },
        {
          "position":5,
          "model":"Used 2021 Cadillac Escalade ESV Premium Luxury",
          "link":"https://www.google.com/local/dealership/5921318005739884706/cars/1GYS4KKL8MR453200?g2lb=4923493,4923621,4945845,72243360&hl=en-US&gl=us&ssta=1&sa=X&ved=2ahUKEwiTn87BjumBAxUzSDABHehFDFUQjLUGKAB6BAg2EBM",
          "thumbnail":"https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRTHzdxbV9RWcYu1-MlwmrdrsVSm_9DSWkOBfKG0QG9uCmFdqdus58xEfsKCQ",
          "used_price":92000,
          "currency":"$",
          "mileage":"28.5K miles"
        },
        {
          "position":6,
          "model":"2024 Ford Expedition Platinum",
          "link":"https://www.google.com/local/dealership/5921318005739884706/cars/1FMJU1M84REA13361?g2lb=4923493,4923621,4945845,72243360&hl=en-US&gl=us&ssta=1&sa=X&ved=2ahUKEwiTn87BjumBAxUzSDABHehFDFUQjLUGKAB6BAg2EBQ",
          "thumbnail":"https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcTOkZHqPp4uqgfhmH3bf1i10l_Kpo8tnBtGm6cJcS0s8n9rQoHzdtJdh6hy_w",
          "msrp":91360,
          "currency":"$"
        },
        {
          "position":7,
          "model":"Used 2016 Honda Pilot EX-L",
          "link":"https://www.google.com/local/dealership/5921318005739884706/cars/5FNYF5H51GB048472?g2lb=4923493,4923621,4945845,72243360&hl=en-US&gl=us&ssta=1&sa=X&ved=2ahUKEwiTn87BjumBAxUzSDABHehFDFUQjLUGKAB6BAg2EBU",
          "thumbnail":"https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRqvOejNYLL3FPJ98Uh-lWxqIW4zc7NtR67fHVi1zB16UcFhLwf7Y8agB-mcA",
          "used_price":19755,
          "currency":"$",
          "mileage":"112.5K miles"
        },
        {
          "position":8,
          "model":"Used 2017 Jeep Cherokee 75th Anniversary Edition",
          "link":"https://www.google.com/local/dealership/5921318005739884706/cars/1C4PJMCB7HW574927?g2lb=4923493,4923621,4945845,72243360&hl=en-US&gl=us&ssta=1&sa=X&ved=2ahUKEwiTn87BjumBAxUzSDABHehFDFUQjLUGKAB6BAg2EBY",
          "thumbnail":"https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcSWbGIeTbpRL9qx6jYVaZuwbcGxncIjf8qWHzxBNc8dAC0X3BLTYWVqAG-REw",
          "used_price":21999,
          "currency":"$",
          "mileage":"68.5K miles"
        }
      ],
      "view_all_link": "https://www.google.com/local/dealership/5921318005739884706?g2lb=4923493,4923621,4945845,72243360&hl=en-US&gl=us&ssta=1"
    },
    ...
  }
}

Results for: Boston University

For some searches related to college or university, Google Knowledge Graph might include important information like cost, graduation rate, acceptance rate, College facts, Employer outcomes and Program majors.

Results for: Boston University

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "institution_stats":{
      "cost_after_aid": "$15K",
      "extracted_cost_after_aid": 15000,
      "graduation_rate": "90%",
      "extracted_graduation_rate": 0.9,
      "acceptance_rate": "11%",
      "extracted_acceptance_rate": 0.11,
      "snippets": "Graduation rate is for first-time, full-time undergraduate students who graduated within 6 years. They were the largest group of students (64%) according to the 2020–21 College Scorecard data · Average annual cost is for first-time, full-time undergraduate students receiving federal aid",
      "source": "US Dept of Education"
    },
    "college_facts": {
      "num_students": {
        "title": "Enrollment 2020–21",
        "value": "16,359 undergraduate students",
        "extracted_value": 16359
      },
      "salary": {
        "title": "Typical annual income",
        "value": "$75,642",
        "extracted_value": 75642,
        "snippets": "Median income of federal financial aid recipients, 10 years after enrolling at this institution."
      },
      "cost": {
        "title": "Average annual cost",
        "value": "$30,395",
        "extracted_value": 30395,
        "remark": "After aid",
        "snippets": "Aid includes grants and scholarships from the institution, state, and federal government"
      },
      "source": "US Dept of Education",
      "source_link": "https://support.google.com/websearch?p=college_search&sa=X&ved=2ahUKEwj1hMu80Mv9AhUFFlkFHUfHCD8QsYMDegQIehAD"
    },
    "outcomes": {
      "top_employers": [
        {
          "title": "Boston University",
          "link": "https://www.linkedin.com/school/boston-university/people?facetCurrentCompany=3556",
          "thumbnail": "https://serpapi.com/searches/640820dd770844c6241507bb/images/113bd0ae9687369a42c3593aeef439ce079fdddd705906545f47990a09f1bbc1deab4a04a234f82b42eb060a560c1842ca6d853925a41fc4.png"
        },
        {
          "title": "Amazon.com",
          "link": "https://www.linkedin.com/school/boston-university/people?facetCurrentCompany=1586",
          "thumbnail": "https://serpapi.com/searches/640820dd770844c6241507bb/images/113bd0ae9687369a42c3593aeef439ce079fdddd705906545f47990a09f1bbc1cc281f723a1a2ac9a25328aa25f3346c5431b2f455f0d10e.png"
        },
        {
          "title": "Google",
          "link": "https://www.linkedin.com/school/boston-university/people?facetCurrentCompany=1441",
          "thumbnail": "https://serpapi.com/searches/640820dd770844c6241507bb/images/113bd0ae9687369a42c3593aeef439ce079fdddd705906545f47990a09f1bbc1bdad1b07321e103e86066700244ae1fe3bb6354309ba6299.png"
        },
        {
          "title": "Fidelity Investments",
          "link": "https://www.linkedin.com/school/boston-university/people?facetCurrentCompany=1307",
          "thumbnail": "https://serpapi.com/searches/640820dd770844c6241507bb/images/113bd0ae9687369a42c3593aeef439ce079fdddd705906545f47990a09f1bbc1a36d2e495f55e89520a264ec21d6f12d186a2f67e973b887.png"
        },
        {
          "title": "Microsoft Corporation",
          "link": "https://www.linkedin.com/school/boston-university/people?facetCurrentCompany=1035",
          "thumbnail": "https://serpapi.com/searches/640820dd770844c6241507bb/images/113bd0ae9687369a42c3593aeef439ce079fdddd705906545f47990a09f1bbc1405b0ca4b6f0621d5f8f1afc30253f34c69c7c78a01cc7a3.png"
        }
      ],
      "source": "LinkedIn",
      "source_link": "https://www.linkedin.com/school/boston-university/people"
    },
    "programs": {
      "majors": [
        "Business administration and management",
        "Communication",
        "Economics",
        "Psychology",
        "International relations and affairs"
      ],
      "source": "US Dept of Education (IPEDS)",
      "source_link": "https://support.google.com/websearch?p=college_search&sa=X&ved=2ahUKEwj1hMu80Mv9AhUFFlkFHUfHCD8QxosDegUIlgEQAg"
    }
    ...
  }
}

Results for: Davenport University

For some searches related to college or university, Google Knowledge Graph might include important information like Cost by household income and Graduation rate.

Results for: Davenport University

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "cost_by_household_income": {
      "cost_by_income": {
        "table": [
          [
            "Household income",
            "Average cost after aid"
          ],
          [
            "Less than $30,000",
            "$17,734"
          ],
          [
            "$30,001–48,000",
            "$22,260"
          ],
          [
            "$48,001–75,000",
            "$21,874"
          ],
          [
            "$75,001–110,000",
            "$25,120"
          ],
          [
            "More than $110,001",
            "$24,991"
          ]
        ],
        "formatted": [
          {
            "household_income": "Less than $30,000",
            "average_cost_after_aid": "$17,734"
          },
          {
            "household_income": "$30,001–48,000",
            "average_cost_after_aid": "$22,260"
          },
          {
            "household_income": "$48,001–75,000",
            "average_cost_after_aid": "$21,874"
          },
          {
            "household_income": "$75,001–110,000",
            "average_cost_after_aid": "$25,120"
          },
          {
            "household_income": "More than $110,001",
            "average_cost_after_aid": "$24,991"
          }
        ]
      },
      "source": "US Dept of Education (IPEDS)",
      "source_link": "https://support.google.com/websearch?p=college_search&sa=X&ved=2ahUKEwiOzarlks79AhV0EFkFHfLnCTQQqIMDegQIaBAC"
    },
    "graduation_rate": {
      "contents": {
        "table": [
          [
            "Completed within 6 years",
            "Completed within 8 years"
          ],
          [
            "First-time full-time",
            "54%",
            "56%"
          ],
          [
            "Other full-time",
            "59%",
            "60%"
          ],
          [
            "First-time part-time",
            "11%",
            "12%"
          ],
          [
            "Other part-time",
            "28%",
            "30%"
          ]
        ],
        "formatted": {
          "first_time_full_time": {
            "completed_within_8_years": "54%",
            "completed_within_6_years": "56%"
          },
          "other_full_time": {
            "completed_within_8_years": "59%",
            "completed_within_6_years": "60%"
          },
          "first_time_part_time": {
            "completed_within_8_years": "11%",
            "completed_within_6_years": "12%"
          },
          "other_part_time": {
            "completed_within_8_years": "28%",
            "completed_within_6_years": "30%"
          }
        }
      },
      "source": "US Dept of Education (College Scorecard)",
      "source_link": "https://support.google.com/websearch?p=college_search&sa=X&ved=2ahUKEwiOzarlks79AhV0EFkFHfLnCTQQsIMDKAB6BAhpEAE"
    }
    ...
  }
}

Example result for Health Insurance

For some searches related to insurance, Google Knowledge Graph might include insurance data which can be retrieved using our Google Health Insurance API.

Example result for Health Insurance

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "health_insurance": {
      "provider_id": "/g/1tgh8c74",
      "serpapi_link": "https://serpapi.com/search.json?engine=google_health_insurance&provider_id=%2Fg%2F1tgh8c74"
    },
    ...
  }
}

Results for: apple financials

For some searches, Google will include the "Financials" block inside the Knowledge Graph. SerpApi is able to make sense of this information and extract financials.

Results for: apple financials

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "financials": {
      "quarterly_financials": [
        {
          "tab": "Mar 2023",
          "table": [
            [
              "(USD)",
              "Mar 2023",
              "Y/Y"
            ],
            [
              "Revenue",
              "94.84B",
              "-2.51%"
            ],
            [
              "Net income",
              "24.16B",
              "-3.4%"
            ],
            ...
          ],
          "formatted": [
            {
              "usd": "Revenue",
              "mar_2023": "94.84B",
              "y_y": "-2.51%"
            },
            {
              "usd": "Net income",
              "mar_2023": "24.16B",
              "y_y": "-3.4%"
            },
            {
              "usd": "Diluted EPS",
              "mar_2023": "1.52",
              "y_y": "0%"
            },
            ...
          ]
        },
        {
          "tab": "Dec 2022",
          "table": [
            [
              "(USD)",
              "Dec 2022",
              "Y/Y"
            ],
            [
              "Revenue",
              "117.15B",
              "-5.48%"
            ],
            [
              "Net income",
              "30B",
              "-13.38%"
            ],
            ...
          ],
          "formatted": [
            {
              "usd": "Revenue",
              "dec_2022": "117.15B",
              "y_y": "-5.48%"
            },
            {
              "usd": "Net income",
              "dec_2022": "30B",
              "y_y": "-13.38%"
            },
            {
              "usd": "Diluted EPS",
              "dec_2022": "1.88",
              "y_y": "-10.48%"
            },
            ...
          ]
        },
        ...
      ],
      "earnings_calls": {
        "summary": {
          "table": [
            [
              "Previous",
              "EPS",
              "Revenue"
            ],
            [
              "Mar 2023",
              "Beat 6.32%",
              "Beat 2.15%"
            ],
            [
              "Q1 2023",
              "- -",
              "- -"
            ],
            ...
          ],
          "formatted": [
            {
              "previous": "Mar 2023",
              "eps": "Beat 6.32%",
              "revenue": "Beat 2.15%"
            },
            {
              "previous": "Q1 2023",
              "eps": "- -",
              "revenue": "- -"
            },
            ...
          ]
        },
        "details": {
          "mar_2023": [
            {
              "title": "EPS (USD)",
              "extensions": [
                "Reported May 4",
                "Fiscal Q2 2023 ended 3/31/2023"
              ],
              "expected": "1.43",
              "reported": "1.52",
              "surprise": "6.32%"
            },
            {
              "title": "Revenue (USD)",
              "expected": "92.84B",
              "reported": "94.84B",
              "surprise": "2.15%"
            }
          ],
          "q1_2023": [
            {
              "title": "EPS ()",
              "extensions": [
                "Reported Feb 2"
              ],
              "expected": "- -",
              "reported": "- -",
              "surprise": "- -"
            },
            {
              "title": "Revenue ()",
              "expected": "- -",
              "reported": "- -",
              "surprise": "- -"
            }
          ],
          ...
        }
      }
    },
    ...
  },
  ...
}

Results for: German Shepherd

For some searches, Google will include the audio files inside the Knowledge Graph. SerpApi is able to make sense of this information and extract audio_results.

Results for: German Shepherd

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "audio_results": [
      "https://www.gstatic.com/delight/knowledge/animal_sounds/dog/dog_german_shepard_01.mp3",
      "https://www.gstatic.com/delight/knowledge/animal_sounds/dog/dog_german_shepard_02.mp3",
      "https://www.gstatic.com/delight/knowledge/animal_sounds/dog/dog_german_shepard_03.mp3"
    ]
    ...
  },
  ...
}

Admission Results for: Louvre

For some searches, Google will include the Admission Results inside the Knowledge Graph. SerpApi is able to make sense of this information and extract admission.

Admission Results for: Louvre

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "admission": [
      {
        "title": "Louvre Museum",
        "icon": "https://www.gstatic.com/ads-travel/ttd/official_admission_32x32.png",
        "options": [
          {
            "title": "Individual Ticket",
            "link": "https://www.louvre.fr/en/visit/hours-admission?utm_source=magpietravelttd",
            "price": "$17.88",
            "extracted_price": 17.88,
            "official_site": true,
            "extensions": [
              "Free cancellation",
              "Instant confirmation"
            ]
          }
        ]
      },
      {
        "title": "Thrillophilia",
        "icon": "https://encrypted-tbn3.gstatic.com/faviconV2?url=https://www.thrillophilia.com/&client=DESTINATION_EXPLORE&type=FAVICON&size=32&fallback_opts=TYPE,SIZE,URL&nfrp=1",
        "options": [
          {
            "title": "The Louvre Skip-the-line Entrance Ticket (Last-Minute Access)",
            "link": "https://www.thrillophilia.com/tours/louvre-museum-entry-ticket-skip-the-line-2?utm_source=110622-111-Google-TTD-Referral&utm_medium=110622-110-Google-TTD-Referral&utm_campaign=110622-100-Google-TTD-Referral",
            "price": "$20.19",
            "extracted_price": 20.19,
            "extensions": [
              "Mobile Ticket"
            ]
          }
        ]
      },
      {
        "title": "GetYourGuide",
        "icon": "https://encrypted-tbn0.gstatic.com/faviconV2?url=https://www.getyourguide.com/&client=DESTINATION_EXPLORE&type=FAVICON&size=32&fallback_opts=TYPE,SIZE,URL&nfrp=1",
        "options": [
          {
            "title": "Louvre Museum Timed Entrance Ticket",
            "link": "https://www.getyourguide.com/-t145779?locale=en-US&currency=USD&src=bm&product_id=145779&option_id=218301&ttdwk40=40",
            "price": "$20.93",
            "extracted_price": 20.93,
            "extensions": [
              "Instant confirmation",
              "Mobile Ticket"
            ]
          },
          {
            "title": "Louvre Museum Timed Entrance Ticket and Audioguide",
            "link": "https://www.getyourguide.com/-t405076?locale=en-US&currency=USD&src=bm&product_id=405076&option_id=735597&ttdwk40=40",
            "price": "$27.21",
            "extracted_price": 27.21,
            "extensions": [
              "Instant confirmation",
              "Mobile Ticket"
            ]
          },
          {
            "title": "Louvre Museum Ticket and Mona Lisa Access with Host",
            "link": "https://www.getyourguide.com/-t431388?locale=en-US&currency=USD&src=bm&product_id=431388&option_id=777498&ttdwk40=40",
            "price": "$28.78",
            "extracted_price": 28.78,
            "extensions": [
              "Free cancellation",
              "Instant confirmation"
            ]
          },
          ...
        ]
      },
      ...
    ]
    ...
  },
  ...
}

Local Business Provider results for: SOFIT GYM

For some local business searches, Google will include the provider links inside the Knowledge Graph. It includes Appointments, Order, Reservations. SerpApi is able to make sense of this information and extract appointment_providers, shop_online_providers, reservation_providers respectively.

Local Business Provider results for: SOFIT GYM

JSON Example

{
  ...
  "knowledge_graph": {
    ...
    "appointment_providers": [
      {
        "name": "sofitgym.jp",
        "link": "https://sofitgym.jp/contact/"
      },
      {
        "name": "sofitgym.net",
        "link": "https://www.sofitgym.net/"
      },
      {
        "name": "goo.ne.jp",
        "link": "https://map.goo.ne.jp/place/X7SWASHC/"
      },
      {
        "name": "rtrp.jp",
        "link": "https://rtrp.jp/spots/c0316e19-ea95-4bde-9756-482a83d684ba/"
      },
      {
        "name": "isize.com",
        "link": "https://www.isize.com/esthetic/slnH000605248/map/"
      },
      {
        "name": "30min.jp",
        "link": "https://30min.jp/place/2654619"
      },
      {
        "name": "lin.ee",
        "link": "https://lin.ee/wd2t98P"
      },
      {
        "name": "stylelog.tokyo",
        "link": "https://stylelog.tokyo/t/detail/H000605248"
      }
    ],
    ...
  },
  ...
}

Expanded Knowledge Graph Results with ibp

The ibp parameter can expand knowledge graph data, offering a more detailed view on information. This includes additional fields and insights not typically visible in the standard inline knowledge graph presentation.

Expanded Knowledge Graph Results with ibp

JSON Example

{
  ...
  "knowledge_graph": {
    "title": "Starbucks",
    "place_id": "ChIJa85KzEMN3YgRQly4Uo092uY",
    "website": "https://www.starbucks.com/store-locator/store/1024666",
    "description": "Seattle-based coffeehouse chain known for its signature roasts, light bites and WiFi availability.",
    "type": "Coffee shop",
    "rating": 4.2,
    "review_count": 568,
    "hours": "Open",
    ...
  },
  ...
}