Bing Product API
Our Bing Product API allows you to scrape SERP results from Bing Product. The API is accessed through the following endpoint: /search?engine=bing_product. A user may query the following: https://serpapi.com/search?engine=bing_product utilizing a GET request. Head to the playground for a live and interactive demo.
API Parameters
Search Query
product_token
Required
Parameter defines the token needed to retrieve specific product details. The token is generated by SerpApi using our Bing Shopping API.
Serpapi Parameters
no_cache
Optional
Parameter will force SerpApi to fetch the Bing Product results even if a cached version is already present. A cache is served only if the query and all parameters are exactly the same. Cache expires after 1h. Cached searches are free, and are not counted towards your searches per month. It can be set to false (default) to allow results from the cache, or true to disallow results from the cache. no_cache and async parameters should not be used together.
async
Optional
Parameter defines the way you want to submit your search to SerpApi. It can be set to false (default) to open an HTTP connection and keep it open until you got your search results, or true to just submit your search to SerpApi and retrieve them later. In this case, you'll need to use our Searches Archive API to retrieve your results. async and no_cache parameters should not be used together. async should not be used on accounts with Ludicrous Speed enabled.
zero_trace
Optional
Enterprise only. Parameter enables ZeroTrace mode. It can be set to false (default) or true. Enable this mode to skip storing search parameters, search files, and search metadata on our servers. This may make debugging more difficult.
API Results
JSON Results
JSON output includes structured data for Product Results.
A search status is accessible through search_metadata.status. It flows this way: Processing -> Success || Error. If a search has failed, error will contain an error message. search_metadata.id is the search ID inside SerpApi.
HTML Results
HTML output is useful to debug JSON results or support features not supported yet by SerpApi.
HTML output gives you the raw HTML results from Bing Product.
API Examples
Example with product_token
{
"search_metadata": {
"id": "680f8267fc8a2b6dd30d7dfd",
"status": "Success",
"json_endpoint": "https://serpapi.com/searches/ccc5e2f7d30e4ca3/680f8267fc8a2b6dd30d7dfd.json",
"created_at": "2025-04-28 13:28:07 UTC",
"processed_at": "2025-04-28 13:28:07 UTC",
"bing_product_url": "https://www.bing.com/shop/productpage?q=Nike+Black+Killshot+2+Leather+Sneakers&filters=scenario%3a%2217%22+gType%3a%2212%22+gId%3a%22262752603856%22+gIdHash%3a%220%22+gGlobalOfferIds%3a%22262752603856%22+AucContextGuid%3a%220%22+GroupEntityId%3a%22262752603856%22+NonSponsoredOffer%3a%22True%22&productpage=true&FORM=SHPPDP&browse=true",
"raw_html_file": "https://serpapi.com/searches/ccc5e2f7d30e4ca3/680f8267fc8a2b6dd30d7dfd.html",
"total_time_taken": 1.78
},
"search_parameters": {
"engine": "bing_product",
"product_token": "pc13NHicdY3BbsIwEETVjyES8oUaEXrJAWgJqBQiwg-YeEOsWF53vRblV_s1jRIOPcBlR_tmRvP7Mv7O9qYFsbSqasWnsTY0yEKKHShugETpQLVAIamN5U6zUIFTZHA0VSMpX-fdEZfTzcMdyB5s9fDKVM5nMp1M32bp3dio0AzmpCe5xbOyh7oG2urwuLaI1Qodww_n0eh_7Zww-g_Hhm_PJvfoSo8uIIHuV4bYiSJ0knhCHSv26gIZdyxZH45fWbkpivciORNew8D_AJZIW7o"
},
"product_results": {
"title": "Nike Black Killshot 2 Leather Sneakers",
"description": "Low-top suede and buffed leather sneakers in black. . Lace-up closure . Logo patch at padded tongue . Padded collar . Swoosh appliqué at sides . Logo printed at heel tab . Jersey lining . Treaded gum rubber sole Please note that this item may be shipped only within North America. Supplier color: Black/Gum yellow/Sail",
"rating": 4.6,
"reviews": 70,
"thumbnails": [
"https://th.bing.com/th/id/OPHS.BX0aAfv1zZLtrQ474C474?w=56&h=56&o=5&pid=21.1",
"https://th.bing.com/th?id=OPHS.Sg%2br9nSFqBZAcw474C474&w=56&h=56&o=5&pid=21.1",
"https://th.bing.com/th?id=OPHS.VM9YjisP%2bo2wuQ474C474&w=56&h=56&o=5&pid=21.1",
"https://th.bing.com/th/id/OPHS.udlsZwWK8DenTw474C474?w=56&h=56&o=5&pid=21.1",
"https://th.bing.com/th/id/OPHS.pxmfH1oAoqxXhQ474C474?w=56&h=56&o=5&pid=21.1"
],
"images": [
"https://th.bing.com/th/id/OPHS.BX0aAfv1zZLtrQ474C474?w=592&h=550&o=5&pid=21.1",
"https://th.bing.com/th?id=OPHS.Sg%2br9nSFqBZAcw474C474&w=592&h=550&o=5&pid=21.1",
"https://th.bing.com/th?id=OPHS.VM9YjisP%2bo2wuQ474C474&w=592&h=550&o=5&pid=21.1",
"https://th.bing.com/th/id/OPHS.udlsZwWK8DenTw474C474?w=592&h=550&o=5&pid=21.1",
"https://th.bing.com/th/id/OPHS.pxmfH1oAoqxXhQ474C474?w=592&h=550&o=5&pid=21.1"
]
},
"reviews_results": {
"ratings": [
{
"stars": 5,
"percentage": 77
},
{
"stars": 4,
"percentage": 16
},
{
"stars": 3,
"percentage": 3
},
{
"stars": 2,
"percentage": 1
},
{
"stars": 1,
"percentage": 3
}
]
},
"buying_options": [
{
"seller_name": "SSENSE",
"seller_logo": "https://th.bing.com/th/id/ODLS.f4a76fef-8637-4186-a02c-6f677a1857c9?w=20&h=20&dpr=2&pid=retail",
"price": "$10500",
"extracted_price": 105.0,
"link": "https://www.ssense.com/en-us/men/product/nike/black-killshot-2-leather-sneakers/16713511",
"free_shipping": true
},
{
"seller_name": "Nike.com",
"seller_logo": "https://th.bing.com/th/id/ODF.Ijm23R-f7yYplU5ewGXdNg?w=20&h=20&dpr=2&pid=retail",
"price": "$5497",
"extracted_price": 54.97,
"old_price": "$90",
"extracted_old_price": 90.0,
"link": "https://www.nike.com/t/killshot-2-leather-mens-shoes-1lEPvIbm/432997-070?cp=36304921175_search_--o-267670122-1183075157537914-e-c-10008022-00197593845498",
"free_shipping": true,
"ad": true
},
{
"seller_name": "Scheels",
"seller_logo": "https://th.bing.com/th/id/ODF.HPGXmI80xRPXZq3UMxpoZw?w=20&h=20&dpr=2&pid=retail",
"price": "$9000",
"extracted_price": 90.0,
"link": "https://www.scheels.com/p/19759384549/?store=&msclkid=c5788810c8751f596be3e01f4a1a9de4&utm_source=bing&utm_medium=cpc&utm_campaign=Bing%20Shopping&utm_term=4585100935377846&utm_content=Bing%20Shopping_41%20-%20Men's%20Sportshoes",
"free_shipping": true,
"ad": true
},
{
"seller_name": "REVOLVE",
"seller_logo": "https://th.bing.com/th/id/ODF.a-b9QjYo6rgGM6Ibs2Grjw?w=20&h=20&dpr=2&pid=retail",
"price": "$6800",
"extracted_price": 68.0,
"old_price": "$90",
"extracted_old_price": 90.0,
"link": "http://www.revolve.com/nike-killshot-2-leather-in-black-sail-gum-yellow/dp/NIKR-MZ806/?d=M",
"free_shipping": true,
"ad": true
},
...
]
}
Variants Example
{
...
"variants": [
{
"title": "Capacity",
"items": [
{
"name": "All",
"link": "https://www.bing.com/shop/pdpfilter?productpage=true&isfilterajax=true&isajaxcall=1&filters=bestmatchKey%3a%22cHJvZHVjdElkOlByb2R1Y3RfMjY1NjY1YzUzYjhhNTA2OTFlMjViY2E0MGRiZDc3YjAsZmlsdGVyczpjYXBhY2l0eT0%3d%22+ispdpfilterajax%3a%22true%22&originIGUID=E8FA68081DA5406699EE73BDC9A91C7C&FORM=SHPPDP&q=Apple+iPhone+14+-+128+GB%2c+Red&IG=E8FA68081DA5406699EE73BDC9A91C7C&IID=commerce.5742"
},
{
"name": "128 GB",
"link": "https://www.bing.com/shop/pdpfilter?productpage=true&isfilterajax=true&isajaxcall=1&filters=bestmatchKey%3a%22cHJvZHVjdElkOlByb2R1Y3RfMjY1NjY1YzUzYjhhNTA2OTFlMjViY2E0MGRiZDc3YjAsZmlsdGVyczpjYXBhY2l0eT0xMjgrR0I%3d%22+ispdpfilterajax%3a%22true%22&originIGUID=E8FA68081DA5406699EE73BDC9A91C7C&FORM=SHPPDP&q=Apple+iPhone+14+-+128+GB%2c+Red&IG=E8FA68081DA5406699EE73BDC9A91C7C&IID=commerce.5738"
},
{
"name": "256 GB",
"link": "https://www.bing.com/shop/pdpfilter?productpage=true&isfilterajax=true&isajaxcall=1&filters=bestmatchKey%3a%22cHJvZHVjdElkOlByb2R1Y3RfMjY1NjY1YzUzYjhhNTA2OTFlMjViY2E0MGRiZDc3YjAsZmlsdGVyczpjYXBhY2l0eT0yNTYrR0I%3d%22+ispdpfilterajax%3a%22true%22&originIGUID=E8FA68081DA5406699EE73BDC9A91C7C&FORM=SHPPDP&q=Apple+iPhone+14+-+128+GB%2c+Red&IG=E8FA68081DA5406699EE73BDC9A91C7C&IID=commerce.5740"
}
]
},
{
"title": "Color",
"items": [
{
"name": "Red",
"link": "https://www.bing.com/shop/pdpfilter?productpage=true&isfilterajax=true&isajaxcall=1&filters=bestmatchKey%3a%22cHJvZHVjdElkOlByb2R1Y3RfMjY1NjY1YzUzYjhhNTA2OTFlMjViY2E0MGRiZDc3YjAsZmlsdGVyczpjb2xvcj1SZWQ%3d%22+ispdpfilterajax%3a%22true%22&originIGUID=E8FA68081DA5406699EE73BDC9A91C7C&FORM=SHPPDP&q=Apple+iPhone+14+-+128+GB%2c+Red&IG=E8FA68081DA5406699EE73BDC9A91C7C&IID=commerce.5726",
"image": "https://th.bing.com//th?id=OPHS.Xx73tl%2bMIDlABg474C474&o=5&pid=21.1&w=46&h=46"
},
{
"name": "Midnight",
"link": "https://www.bing.com/shop/pdpfilter?productpage=true&isfilterajax=true&isajaxcall=1&filters=bestmatchKey%3a%22cHJvZHVjdElkOlByb2R1Y3RfMjY1NjY1YzUzYjhhNTA2OTFlMjViY2E0MGRiZDc3YjAsZmlsdGVyczpjb2xvcj1NaWRuaWdodA%3d%3d%22+ispdpfilterajax%3a%22true%22&originIGUID=E8FA68081DA5406699EE73BDC9A91C7C&FORM=SHPPDP&q=Apple+iPhone+14+-+128+GB%2c+Red&IG=E8FA68081DA5406699EE73BDC9A91C7C&IID=commerce.5729",
"image": "https://th.bing.com//th?id=OPHS.t7ehJeNK20qVdQ474C474&o=5&pid=21.1&w=46&h=46"
},
{
"name": "Purple",
"link": "https://www.bing.com/shop/pdpfilter?productpage=true&isfilterajax=true&isajaxcall=1&filters=bestmatchKey%3a%22cHJvZHVjdElkOlByb2R1Y3RfMjY1NjY1YzUzYjhhNTA2OTFlMjViY2E0MGRiZDc3YjAsZmlsdGVyczpjb2xvcj1QdXJwbGU%3d%22+ispdpfilterajax%3a%22true%22&originIGUID=E8FA68081DA5406699EE73BDC9A91C7C&FORM=SHPPDP&q=Apple+iPhone+14+-+128+GB%2c+Red&IG=E8FA68081DA5406699EE73BDC9A91C7C&IID=commerce.5732",
"image": "https://th.bing.com//th?id=OPHS.3UYSUWOrconY%2bA474C474&o=5&pid=21.1&w=46&h=46"
},
{
"name": "Starlight",
"link": "https://www.bing.com/shop/pdpfilter?productpage=true&isfilterajax=true&isajaxcall=1&filters=bestmatchKey%3a%22cHJvZHVjdElkOlByb2R1Y3RfMjY1NjY1YzUzYjhhNTA2OTFlMjViY2E0MGRiZDc3YjAsZmlsdGVyczpjb2xvcj1TdGFybGlnaHQ%3d%22+ispdpfilterajax%3a%22true%22&originIGUID=E8FA68081DA5406699EE73BDC9A91C7C&FORM=SHPPDP&q=Apple+iPhone+14+-+128+GB%2c+Red&IG=E8FA68081DA5406699EE73BDC9A91C7C&IID=commerce.5735",
"image": "https://th.bing.com//th?id=OPHS.JYjWyL8i23biJQ474C474&o=5&pid=21.1&w=46&h=46"
}
]
}
]
}
JSON structure overview
{
...
"product_results": [
{
"title": "String - Title of the item",
"description": "String - Description of the item",
"rating": "Float - Rating of the item",
"reviews": "String - Number of reviews of the item",
"thumbnails": [
"String - URL to the item thumbnail",
...
],
"images": [
"String - URL to the item image",
...
],
"specifications": {
"snake_case name of specifications (e.g. capacity)": "String - Value of the specifications",
...
}
}
],
"reviews_results": {
"ratings": [
{
"stars": "Integer - Number of stars",
"percentage": "Integer - Percentage of reviews with the number of stars"
}
]
},
"buying_options": [
{
"seller_name": "String - Seller's name",
"seller_logo": "String - URL to the seller's logo",
"price": "String - Item price (Ex : '$14.99')",
"extracted_price": "Numeric - Item price as a float or integer (Ex: '14.99')",
"old_price": "String - Item's price before discount (Ex: '$15.99')",
"extracted_old_price": "Numeric - Item's old price as float or integer (Ex: '15.99')",
"installments": {
"price": "String - Displayed price, e.g. $0",
"text": "String - Instalment text, e.g. now",
"installments": "String - Instalment price to the item, e.g. $41.67/mo",
"duration": "String - Instalment duration in months, e.g. 24",
},
"link": "String - URL to the item",
"free_shipping": "Boolean - Returns `true` if the item has free shipping",
"ad": "Boolean - Returns `true` if the item is an ad"
}
],
"variants": [
{
"title": "String - Title of the variant",
"items": [
{
"name": "String - Name of the variant",
"link": "String - URL to the variant",
"image": "String - URL to the variant image"
}
]
}
]
}