Google Local Ads Results API
When a Google search contains local advertisements near the specified area, they are parsed and exist within the local_ads object in the JSON output. Advertisements can contain title, link, see_more_text, badge, and ads. Individual ad blocks can contain title, rating, badge, service_area, hours, phone and more.
To access the full list of local ads you can use our Google Local Services API, by following local_ads.serpapi_link.
JSON structure overview
{
...
"local_ads": {
"title": "String - Title of Local Ads section",
"badge": "String - Google badge",
"see_more_text": "String - Text on link to see more results",
"link": "String - URL to see more results",
// Tags are only available for mobile results
"tags": [
{
"position": "Integer - Position of the tag",
"text": "String - Text on the tag",
"link": "String - URL to see results related to the tag",
},
...
],
"ads": [
{
"position": "Integer - Position of the ad",
"title": "String - Title on the ad",
"link": "String - URL to see more details about the ad",
"rating": "Integer - Rating of the service being advertised on the ad",
"rating_count": "Integer - Number of ratings given to the service being advertised on the ad",
"type": "String - Type of service advertised on the ad",
"service_area": "String - Area where service advertised cover",
"hours": "String - Text describing when service advertised on the ad is available",
"years_in_business": "String - Information about how many years service provider has been operational",
"phone": "String - Phone number of service provider on the ad",
"thumbnail": "String - URL to the thumbnail image",
"highlighted_details": [
"String - Detail about the service provider highlighted on the ad"
...
],
}
],
}
...
}
API Examples
Results for: q: Plumbing
{
...
"local_ads": {
"title": "40+ plumbers nearby",
"link": "https://www.google.com/search?q=Plumbing&gl=us&hl=en&sabvi=Cih4Y2F0OnNlcnZpY2VfYXJlYV9idXNpbmVzc19wbHVtYmVyOmVuLVVT&sab=ChMIh_zYuaH38wIVF6CzCh1VZgJmErUBCAQQARoMCL-Ix7cBENr2zbMJIKulshIqmwEJpmVN2aTjjD8RZ7fwqzGR7j8ZIoJ_geHLiD8hAAAAIItAAMApAAAA4CAh9b8xpmVN2aTjjD85IoJ_geHLiD9Brq2uL2p36z9Jrq2uL2p36z9RpmVN2aTjjD9ZAAAAwIei7L9hAAAAQEH7-j9pAAAAYKN4vT9xe6TPdP02Mz95e6TPdP02Mz-BAQAAAED6ef6_iQEAAACAHOsYwBK0AQgEEAIaCwj87q9xEN7riasJIPyA3Q8qmwEJg-2_07q0gj8RxAGPPxzw6D8Z0PQLO7khej8hAAAAIHyQ_r8pAAAAIMsS_r8xVLaFHBw_kD85Zta_DKxthz9BN5Wuxv9Z5j9JbCx_BaoS5z9Rg-2_07q0gj9ZAAAAgBKy7L9hAAAAgMiz6j9pAAAAACwodz9xz_K7xZuDKT95T3P_2y6LOD-BAQAAAGANj_q_iQEAAAAAX4kbwBK0AQgEEAMaCwjCyooMEK-M9KwJIPSd9RAqmwEJcsPKKacQfT8R2VQacu6z6z8ZQrPynCLfdT8hAAAAAMTrAMApAAAAgAas_r8xWjCzb7g7ij85iPnJBPnwgz9BfsNpPIcU6D9JCojNqCtT6D9RcsPKKacQfT9ZAAAAgHIW7b9hAAAAoEOd8D9pAAAAIEDZsj9xtFevWXnBIT95F68a6e_2ND-BAQAAAIDiFP2_iQEAAAAAMlscwBiBx7n-sw4YhIv5vpcPGOTeo_X0Dg",
"serpapi_link": "https://serpapi.com/search.json?engine=google_local_services&hl=en&place_id=ChIJb_YqMe-l44kRZAqn9NL_Y_k&q=Plumbing",
"see_more_text": "More plumbers in Dracut",
"ads": [
{
"title": "Denommee Plumbing, Heating & Cooling, Inc.",
"link": "https://www.google.com/search?q=Plumbing&cs=0&gsas=1&sabplaceid=ChIJb_YqMe-l44kRZAqn9NL_Y_k&sabpi=ChIIv4jHtwEQ2vbNswkY_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_MCFRegswodVWYCZkgEUAE",
"rating": 4.8,
"badge": "GOOGLE GUARANTEED",
"service_area": "Serves Dracut",
"hours": "Open now",
"years_in_business": "22 years in business"
},
{
"title": "A. Fagundes Plumbing and Heating",
"link": "https://www.google.com/search?q=Plumbing&cs=0&gsas=1&sabplaceid=ChIJb_YqMe-l44kRZAqn9NL_Y_k&sabpi=ChEI_O6vcRDe64mrCRjN5MmrCRIoeGNhdDpzZXJ2aWNlX2FyZWFfYnVzaW5lc3NfcGx1bWJlcjplbi1VUxqEAS9hY2xrP3NhPUwmYWk9RENoY1NFd2lIX05pNW9mZnpBaFVYb0xNS0hWVm1BbVlZQUJBTUdnSnhiZyZsYWJlbD1nbHNfbWVzc2FnZV9jbGlja19mcmVlJnNpZz1BT0Q2NF8wd1FaSlIxTU54c2F5Z2RzUnN1a3FKNmxxZjZBJmFkdXJsPSJ_L2FjbGs_c2E9TCZhaT1EQ2hjU0V3aUhfTmk1b2ZmekFoVVhvTE1LSFZWbUFtWVlBQkFJR2dKeGJnJmxhYmVsPXByb2ZpbGVfdmlld19mcmVlJnNpZz1BT0Q2NF8yNVFDVlRZbjROWnlPeENXVjROMzY0dHRKVkVRJmFkdXJsPSp-L2FjbGs_c2E9TCZhaT1EQ2hjU0V3aUhfTmk1b2ZmekFoVVhvTE1LSFZWbUFtWVlBQkFKR2dKeGJnJmxhYmVsPWNhbGxfYnV0dG9uX2ZyZWUmc2lnPUFPRDY0XzFXYWE2TW9LYnkwcHQ4Ny1wdzltbEZsY3VDTmcmYWR1cmw9MoEBL2FjbGs_c2E9TCZhaT1EQ2hjU0V3aUhfTmk1b2ZmekFoVVhvTE1LSFZWbUFtWVlBQkFFR2dKeGJnJmxhYmVsPWdsc19jYWxsX2NsaWNrX2ZyZWUmc2lnPUFPRDY0XzI0U3ZqdmFMcmlVSXBpNWdDXzBBSjl4elQxbVEmYWR1cmw9OoEBL2FjbGs_c2E9TCZhaT1EQ2hjU0V3aUhfTmk1b2ZmekFoVVhvTE1LSFZWbUFtWVlBQkFQR2dKeGJnJmxhYmVsPWdsc19ib29rX2NsaWNrX2ZyZWUmc2lnPUFPRDY0XzBCMG9SQWJHNVd4UGtUM3EwRk9CV01DaGVTMFEmYWR1cmw9QhMIh_zYuaH38wIVF6CzCh1VZgJmSARQAg",
"rating": 4.8,
"badge": "GOOGLE GUARANTEED",
"service_area": "Serves Dracut",
"hours": "Open 24/7",
"years_in_business": "16 years in business"
},
{
"title": "Papalia Home Services",
"link": "https://www.google.com/search?q=Plumbing&cs=0&gsas=1&sabplaceid=ChIJb_YqMe-l44kRZAqn9NL_Y_k&sabpi=ChEIwsqKDBCvjPSsCRjPh9ytCRIoeGNhdDpzZXJ2aWNlX2FyZWFfYnVzaW5lc3NfcGx1bWJlcjplbi1VUxqEAS9hY2xrP3NhPUwmYWk9RENoY1NFd2lIX05pNW9mZnpBaFVYb0xNS0hWVm1BbVlZQUJBTkdnSnhiZyZsYWJlbD1nbHNfbWVzc2FnZV9jbGlja19mcmVlJnNpZz1BT0Q2NF8yeld5TEU1NkxvVmlyLWVQeHFtTWVKd0U2OElRJmFkdXJsPSJ_L2FjbGs_c2E9TCZhaT1EQ2hjU0V3aUhfTmk1b2ZmekFoVVhvTE1LSFZWbUFtWVlBQkFIR2dKeGJnJmxhYmVsPXByb2ZpbGVfdmlld19mcmVlJnNpZz1BT0Q2NF8wNkxwdE1TU2kyQ3ZRMzczZ0loN01LNUVmX1hnJmFkdXJsPSp-L2FjbGs_c2E9TCZhaT1EQ2hjU0V3aUhfTmk1b2ZmekFoVVhvTE1LSFZWbUFtWVlBQkFLR2dKeGJnJmxhYmVsPWNhbGxfYnV0dG9uX2ZyZWUmc2lnPUFPRDY0XzEtb2h1QjBSOVRyVzFWc2R6WHJGREZwM1d6eVEmYWR1cmw9MoEBL2FjbGs_c2E9TCZhaT1EQ2hjU0V3aUhfTmk1b2ZmekFoVVhvTE1LSFZWbUFtWVlBQkFGR2dKeGJnJmxhYmVsPWdsc19jYWxsX2NsaWNrX2ZyZWUmc2lnPUFPRDY0XzI5eGstZG5JQTJkUlNFS05JcnpfMG00alJtV1EmYWR1cmw9OoEBL2FjbGs_c2E9TCZhaT1EQ2hjU0V3aUhfTmk1b2ZmekFoVVhvTE1LSFZWbUFtWVlBQkFRR2dKeGJnJmxhYmVsPWdsc19ib29rX2NsaWNrX2ZyZWUmc2lnPUFPRDY0XzBHMFRsRVY0SnNxMXpsZDlzWERXZnRlTElQbFEmYWR1cmw9QhMIh_zYuaH38wIVF6CzCh1VZgJmSARQAw",
"rating": 4.7,
"badge": "GOOGLE GUARANTEED",
"service_area": "Serves Dracut",
"hours": "Open now",
"years_in_business": "30 years in business"
}
]
},
...
}
Mobile results for: q: Plumbing, location: London, England, United Kingdom
{
...
"local_ads": {
"see_more_text": "Over 50 providers nearby",
"badge": "GOOGLE GUARANTEEDSponsored These results show select local businesses that serve your area, and some of them are ads – businesses that pay Google to appear in these results. These results are ads:Plumbing Immediately - West LondonPlumbing Immediately - South East LondonBusinesses with the 'Google guaranteed' badge are screened, and are guaranteed to get the job done right or your money back with a lifetime cap of £1,500. Terms & policies If you click to call an advertiser via Local Services, the call is routed through Google. Learn more about call data Results without the badge are less extensively screened and aren’t guaranteed by Google. Learn more",
"ads": [
{
"title": "Plumbing Immediately - West London",
"rating": 4.0,
"service_area": "London",
"hours": "Open 24/7",
"phone": "+442033536353"
},
{
"title": "Plumbing Immediately - South East London",
"rating": 2.8,
"service_area": "London",
"hours": "Open 24/7",
"phone": "+442039179646"
}
]
},
...
}
Mobile results for: q: plumber in queens, hl: en, gl: us, device: mobile
{
...
"local_ads": {
"title": "Plumbers | New York",
"badge": "GOOGLE GUARANTEED",
"see_more_text": "More plumbers",
"link": "https://www.google.com/localservices/prolist?g2lbs=AOHF13nt3Kz5lDTO2SKu0c9mPdIOCuyeTP1gRpsZsrF8lYhvYGpbgD7-UCBS99-5drYwvryZcgI-YEs7VuPqSyWUQwt70oMJAA%3D%3D&hl=en-US&gl=us&ssta=1&src=1&gsas=1&scp=Cih4Y2F0OnNlcnZpY2VfYXJlYV9idXNpbmVzc19wbHVtYmVyOmVuLVVTEiIaEgmBq_mkVvHCiRGejpNznHYYvyIITmV3IFlvcms417k-KghQbHVtYmluZ0oVChMIx6re5_3PigMVYTjUAR0IiCu3&slp=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%3D&q=plumber+in+queens&sa=X&ved=2ahUKEwjv1tnn_c-KAxWG78kDHUBDFRQQ1PIGegQIBxBt",
"tags": [
{
"position": 1,
"text": "Unclog drain",
"link": "https://www.google.com/localservices/prolist?g2lbs=AOHF13m_ykIQ29gMRDMxd-RRIlOYfajpM4U1ds6XWQ-QwEQd5zjh5CoEVwtskONEDic6Wp3FmBvi0YqQktpB7Km4Gm7g5bKtuw%3D%3D&hl=en-US&gl=us&ssta=1&src=1&gsas=1&scp=Cih4Y2F0OnNlcnZpY2VfYXJlYV9idXNpbmVzc19wbHVtYmVyOmVuLVVTEiIaEgmBq_mkVvHCiRGejpNznHYYvyIITmV3IFlvcms417k-KghQbHVtYmluZ0oVChMIx6re5_3PigMVYTjUAR0IiCu3&slp=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%3D&q=plumber+in+queens"
},
...
{
"position": 15,
"text": "Find & repair leak",
"link": "https://www.google.com/localservices/prolist?g2lbs=AOHF13m-NqcxRKUPnfTwjr2xwUHb7lSagoxdOuepRBgHrD_YJf_aNFq9QPU0PFeBfvMeAh_WR7yJ8_YPA4P-fLHXvR9O8DRhsw%3D%3D&hl=en-US&gl=us&ssta=1&src=1&gsas=1&scp=Cih4Y2F0OnNlcnZpY2VfYXJlYV9idXNpbmVzc19wbHVtYmVyOmVuLVVTEiIaEgmBq_mkVvHCiRGejpNznHYYvyIITmV3IFlvcms417k-KghQbHVtYmluZ0oVChMIx6re5_3PigMVYTjUAR0IiCu3&slp=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%3D&q=plumber+in+queens"
}
],
"ads": [
{
"position": 1,
"title": "Roto-Rooter Plumbing & Water Cleanup",
"link": "https://www.google.com/localservices/profile?g2lbs=AOHF13khIFVb43rI2lyCUSvzK0oyXF24YXlgiP1ASjBy65c-BQ9xGWyWu1dgTPcbQW8ERSJ1GDeR3Z5U0v85Ej8PSfuVosJSpg%3D%3D&hl=en-US&gl=us&ssta=1&src=1&gsas=1&spp=ElcKEgiau_70ARDfxpy3CRj_x6-gJRIoeGNhdDpzZXJ2aWNlX2FyZWFfYnVzaW5lc3NfcGx1bWJlcjplbi1VU0ITCMeq3uf9z4oDFWE41AEdCIgrt0gEUAE%3D&scp=Cih4Y2F0OnNlcnZpY2VfYXJlYV9idXNpbmVzc19wbHVtYmVyOmVuLVVTEiIaEgmBq_mkVvHCiRGejpNznHYYvyIITmV3IFlvcms417k-KghQbHVtYmluZ0oVChMIx6re5_3PigMVYTjUAR0IiCu3&q=plumber+in+queens&sa=X&ved=2ahUKEwjv1tnn_c-KAxWG78kDHUBDFRQQ0_IGegQIBxAn",
"rating": 4.7,
"rating_count": 3000,
"type": "Plumber",
"service_area": "Serves New York",
"hours": "Open 24/7",
"years_in_business": "89+ years in business",
"phone": "+16316293012",
"thumbnail": "http://localhost:3000/searches/6772d3948ff941146bc5c97e/images/86a565829275436e01bdf5e91f0d00b32c27c8426a22d5498b4e286edf1ac1e8.gif",
"highlighted_details": [
"Accepts urgent jobs",
"24/7 emergency services"
]
},
...
]
}
}