Google Inline Products API
For some searches, Google organic results include inline products. SerpApi is able to extract and make sense of this information. Inline products can contain title
, source
, price
, rating
, reviews
, thumbnail
, tag
, editorial_reviews
and more.
API Examples
JSON structure overview
{
"inline_products": [
{
"position": "Integer - Position of the product",
"title": "String - Title of the product",
"link": "String - URL to the product",
"tag": "String - Status of the product",
"source": "String - Product source",
"source_thumbnail": "String - Source thumbnail",
"price": "Numeric - Price of the product",
"currency": "String - Currency of the price",
"original_price": "Numeric - Price of the product before the discount",
"rating": "Numeric - Product rating",
"reviews": "Numeric - Product reviews",
"thumbnail": "String - URL to the product thumbnail",
"specifications": {
"extensions": "Array - List of product features",
},
"editorial_reviews": [
{
"link": "String - URL to the editorial review",
"source": "String - Source of the review",
"description": "String - Text of the review",
},
...
]
},
...
],
"see_more_inline_products_link": "String - Link to complete Google Shopping results",
"see_more_inline_products_serpapi_link": "String - Link to complete Google Shopping results in JSON by SerpApi"
}
Results for: Best headphones

{
...
"inline_products": [
{
"position": 1,
"title": "Sony WH-1000XM4",
"tag": "SALE",
"source": "Best Buy",
"price": 299.0,
"currency": "$",
"original_price": 350,
"rating": 4.6,
"reviews": 9000,
"thumbnail": "<URL to image>",
"specifications": {
"extensions": [
"4 Pack",
"Black, White, Blue, Silver",
"Google Assistant, Amazon Alexa",
...
]
}
},
{
"position": 2,
"title": "Bose Noise Cancelling Headphones 700",
"source": "Bose",
"price": 379.0,
"currency": "$",
"rating": 4.4,
"reviews": 8000,
"thumbnail": "<URL to image>",
"specifications": {
"extensions": [
"3 Pack",
"Black, White, Blue, Silver, Gray, Triple Black, Luxe Silver, Triple Midnight, Soapstone, Eclipse Edition",
"Google Assistant, Amazon Alexa, Siri",
...
]
}
},
{
"position": 3,
"title": "Apple AirPods Pro",
"source": "Walmart - BuySPRY",
"price": 189.99,
"currency": "$",
"rating": 4.6,
"reviews": 9000,
"thumbnail": "<URL to image>",
"specifications": {
"extensions": [
"1–2 Pack",
"Black, White, Matte Black",
"Siri",
...
]
}
},
...
],
"see_more_inline_products_link": "https://www.google.com/search?ucbcb=1&gl=us&hl=en&q=Best+headphones&tbm=shop&sa=X&ved=2ahUKEwj9mJGW_LP4AhW4VTABHSYRApcQwdwHKBh6BQhsEOYB",
"see_more_inline_products_serpapi_link": "https://serpapi.com/search.json?device=desktop&engine=google&gl=us&google_domain=google.com&hl=en&location=Austin%2C+Texas%2C+United+States&q=Best+headphones&tbm=shop",
...
}
Results for: Best headphones
on mobile

{
...
"inline_products": [
{
"position": 1,
"title": "Sony WH-1000XM4",
"link": "https://www.pcmag.com/picks/the-best-noise-cancelling-headphones",
"tag": "SALE",
"source": "B&H Photo-Video-Audio",
"source_thumbnail": "<URL to image>",
"price": 298.0,
"currency": "$",
"original_price": 348,
"rating": 4.6,
"reviews": 9000,
"thumbnail": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcSzoLai9_COXCzWPSG3prVWqlEmHiIKE4RTF9lv4-7fdJHNqOl2Bd8AwgXbmw",
"editorial_reviews": [
{
"link": "https://www.pcmag.com/picks/the-best-noise-cancelling-headphones",
"source": "PCMag",
"description": "Excellent audio performance with …Top-tier noise cancellation with …"
}
]
},
{
"position": 2,
"title": "Apple AirPods Pro",
"link": "https://www.google.com/search?q=headphone+rf&stick=H4sIAAAAAAAAAOPgmsHEu4iVJyM1MaUgIz8vVaEoDQBx3pqjFAAAAA&sa=X&ved=2ahUKEwjiquOLzt71AhUFrHIEHV6VCQIQh4UGegQIWRAd",
"source": "eBay",
"source_thumbnail": "<URL to image>",
"price": 180.0,
"currency": "$",
"rating": 4.6,
"reviews": 9000,
"thumbnail": "https://encrypted-tbn2.gstatic.com/shopping?q=tbn:ANd9GcQLq3xyhCjDewC6LxcigH-gp13OKjL4y83FD2XyyZeyOlJF78kfeWYhDrBvu5EviASxAJw9sUkv",
"editorial_reviews": [
{
"link": "https://www.google.com/search?q=headphone+rf&stick=H4sIAAAAAAAAAOPgmsHEu4iVJyM1MaUgIz8vVaEoDQBx3pqjFAAAAA&sa=X&ved=2ahUKEwjiquOLzt71AhUFrHIEHV6VCQIQh4UGegQIWRAd",
"source": "from web reviews",
"description": "#2 in Wireless"
},
{
"link": "https://www.google.com/search?q=nc+headphones&stick=H4sIAAAAAAAAAOPgmsHEu4iVNy9ZISM1MaUgIz8vtRgAnAe3JBUAAAA&sa=X&ved=2ahUKEwjiquOLzt71AhUFrHIEHV6VCQIQh4UGegQIWRAf",
"source": "from web reviews",
"description": "#1 in Noise Cancelling"
}
]
},
{
"position": 3,
"title": "Bose Noise Cancelling Headphones 700",
"link": "https://www.pcmag.com/picks/the-best-noise-cancelling-headphones",
"source": "Bose",
"source_thumbnail": "<URL to image>",
"price": 379.0,
"currency": "$",
"rating": 4.4,
"reviews": 8000,
"thumbnail": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcSIQRlXNY-xRr9xZ3yT1qpFK0I-5Kr-4MzKRBnI9iiqgi1-r9459NQt08SxspI8dOzbVa4TYprR",
"editorial_reviews": [
{
"link": "https://www.pcmag.com/picks/the-best-noise-cancelling-headphones",
"source": "PCMag",
"description": "Adjustable noise cancellation and …Excellent microphone clarity"
}
]
},
...
],
"see_more_inline_products_link": "https://www.google.com/search?q=Best+headphones&hl=en-US&gl=us&prmd=svin&source=univ&tbm=shop&sa=X&ved=2ahUKEwi73urr_bP4AhWBhOAKHZUNDCcQ1TUoAHoFCAEQqAI",
"see_more_inline_products_serpapi_link": "https://serpapi.com/search.json?device=mobile&engine=google&gl=us&google_domain=google.com&hl=en-US&location=Austin%2C+Texas%2C+United+States&q=Best+headphones&tbm=shop",
...
}