Google search main results are called organic results. Some results are simple and straightforward. Others include rich data like reviews, thumbnails, and other special snippets. SerpApi is able to extract and make sense of this information.
This is a typical organic results page:
When SerpApi encounters organic results, we add them to our JSON output as the array organic_results.
For each organic result,
we are able to extract its
position,
title,
link,
displayed_link
thumbnail,
date,
snippet,
cached_page_link,
related_pages_link,
sitelinks:inline,
sitelinks:expanded,
rich_snippet:top,
rich_snippet:bottom,
extensions,
reviews,
ratings,
and more.
Example for the search "Coffee" in Austin, TX:
{
...
"organic_results": [
{
"position": 1,
"title": "Coffee - Wikipedia",
"link": "https://en.wikipedia.org/wiki/Coffee",
"displayed_link": "https://en.wikipedia.org/wiki/Coffee",
"snippet": "Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of berries from the Coffea plant. The genus Coffea is native to tropical Africa and Madagascar, the Comoros, Mauritius, and Réunion in the Indian Ocean. The plant was exported from Africa to countries around the world. Coffee plants are now ...",
"sitelinks": {
"inline": [
{
"title": "History of coffee",
"link": "https://en.wikipedia.org/wiki/History_of_coffee"
},
{
"title": "Coffee bean",
"link": "https://en.wikipedia.org/wiki/Coffee_bean"
},
{
"title": "Coffea",
"link": "https://en.wikipedia.org/wiki/Coffea"
},
{
"title": "List of coffee drinks",
"link": "https://en.wikipedia.org/wiki/List_of_coffee_drinks"
}
]
},
"cached_page_link": "https://webcache.googleusercontent.com/search?q=cache:U6oJMnF-eeUJ:https://en.wikipedia.org/wiki/Coffee+&cd=4&hl=en&ct=clnk&gl=us",
"related_pages_link": "https://www.google.com/search?hl=en&gl=us&q=related:https://en.wikipedia.org/wiki/Coffee+Coffee&tbo=1&sa=X&ved=0ahUKEwjx2OCQtdvaAhUSAXwKHTONDGgQHwhsMAM"
},
{
"position": 2,
"title": "Houndstooth Coffee - Austin",
"link": "https://www.houndstoothcoffee.com/",
"displayed_link": "https://www.houndstoothcoffee.com/",
"snippet": "Houndstooth Coffee serves only the finest coffee, tea, beer, wine and pastries. Local and national suppliers source sustainable products from the finest estates, farms, and provinces around the world.",
"cached_page_link": "https://webcache.googleusercontent.com/search?q=cache:LUlkIm1_AS4J:https://www.houndstoothcoffee.com/+&cd=5&hl=en&ct=clnk&gl=us"
},
{
"position": 3,
"title": "What is Coffee? - National Coffee Association",
"link": "http://www.ncausa.org/About-Coffee/What-is-Coffee",
"displayed_link": "www.ncausa.org/About-Coffee/What-is-Coffee",
"snippet": "Coffee trees are pruned short to conserve their energy and aid in harvesting, but can grow to more than 30 feet (9 meters) high. Each tree is covered with green, waxy leaves growing opposite each other in pairs. Coffee cherries grow along the branches. Because it grows in a continuous cycle, it's not unusual to see flowers, ...",
"cached_page_link": "http://webcache.googleusercontent.com/search?q=cache:fQKju2z6GzEJ:www.ncausa.org/About-Coffee/What-is-Coffee+&cd=6&hl=en&ct=clnk&gl=us",
"related_pages_link": "https://www.google.com/search?hl=en&gl=us&q=related:www.ncausa.org/About-Coffee/What-is-Coffee+Coffee&tbo=1&sa=X&ved=0ahUKEwjx2OCQtdvaAhUSAXwKHTONDGgQHwh8MAU"
},
...
}
Expanded Sitelinks Example
{
"position": 1,
"title": "Apple",
"link": "https://www.apple.com/",
"displayed_link": "https://www.apple.com/",
"thumbnail": "data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAB4AAAAeCAYAAAA7MK6iAAAAg0lEQVR4AWLwySwcEAxotw4wAAiBKIBeZY6wR5mbzg3XztLAZ5f4ffBjUKXXqJJhw4b1cJfsqI57YtXzGDzgTxQd7pKQYaz2gAUlG65Bt/oJ8GQUH/0xYzjwxqR0WJ+xfo/Fp5pwjxHXvFzQdsne6hdDnA9zcISpeElgwEsG+wdi2PADY3DfLvm/H5cAAAAASUVORK5CYII=",
"snippet": "Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.",
"sitelinks_search_box": true,
"sitelinks": {
"expanded": [
{
"title": "iPhone",
"link": "https://www.apple.com/iphone/",
"snippet": "Explore iPhone, the world's most powerful personal device ..."
},
{
"title": "iPad",
"link": "https://www.apple.com/ipad/",
"snippet": "Compare iPad Models - iPad mini 4 - iPad Accessories - ..."
},
{
"title": "Mac",
"link": "https://www.apple.com/mac/",
"snippet": "MacBook Pro - MacBook - MacBook Air - iMac - Compare"
},
{
"title": "Music",
"link": "https://www.apple.com/music/",
"snippet": "Listen to your favorite music ad-free on all your devices, online ..."
},
{
"title": "Apple Support",
"link": "https://support.apple.com/",
"snippet": "Apple support is here to help. Learn more about popular ..."
},
{
"title": "Accessories",
"link": "https://www.apple.com/shop/accessories/all-accessories",
"snippet": "Shop Apple accessories for Apple Watch, iPhone, iPad, iPod, and ..."
}
]
},
"cached_page_link": "https://webcache.googleusercontent.com/search?q=cache:xEELJvdODswJ:https://www.apple.com/+&cd=1&hl=en&ct=clnk&gl=us"
},Thumbnail Example
{
"position": 6,
"title": "Pewdiepie - Twitch",
"link": "https://www.twitch.tv/pewdiepie",
"displayed_link": "https://www.twitch.tv/pewdiepie",
"thumbnail": "data:image/jpeg;base64,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",
"snippet": "Pewdiepie. Verified. Videos. 0 · Clips · Collections · Events · Followers. 928,584 · Following. 0 · Videos ...",
"related_pages_link": "https://www.google.com/search?hl=en&gl=us&q=related:https://www.twitch.tv/pewdiepie+Pewdiepie&tbo=1&sa=X&ved=0ahUKEwiturvW9NvaAhXDVN8KHSdpAZcQHwiFATAQ"
},Rich Snippet with Extensions Example
{
"position": 7,
"title": "Book Hilton Austin in Austin | Hotels.com",
"link": "https://www.hotels.com/ho216352/hilton-austin-austin-united-states-of-america/",
"displayed_link": "https://www.hotels.com › ... › Texas Hotels › Austin Hotels",
"snippet": "Hilton Austin in Austin on Hotels.com and earn Rewards nights. Collect 10 nights get 1 free*. Read 745 genuine guest reviews for Hilton Austin.",
"cached_page_link": "https://webcache.googleusercontent.com/search?q=cache:9iW-p8PWDQ4J:https://www.hotels.com/ho216352/hilton-austin-austin-united-states-of-america/+&cd=9&hl=en&ct=clnk&gl=us",
"related_pages_link": "https://www.google.com/search?hl=en&gl=us&q=related:https://www.hotels.com/ho216352/hilton-austin-austin-united-states-of-america/+hotel+hilton+austin&tbo=1&sa=X&ved=0ahUKEwjWva3C99vaAhXJx1QKHaTUAR8QHwh-MAg",
"rich_snippet": {
"top": {
"detected_extensions": {
"rating": 4.5,
"price_range_from": 209
},
"extensions": [
"Rating: 4.5",
"745 votes",
"Price range: from $209"
]
}
},