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Bing Organic Results API

Bing search main results are called organic results. Some results are simple and straightforward. Others include rich data like, thumbnails, sitelinks, and other special snippets. SerpApi is able to scrape, extract, and make sense of both simple and more complex organic results.

When SerpApi encounters organic results, we add them to our JSON output as the array organic_results. For each organic result, we are able to extract its position, title, link, displayed_link, thumbnail, date, snippet, cached_page_link, related_pages_link, sitelinks:inline, sitelinks:expanded, rich_snippet:top, rich_snippet:bottom, extensions, and more.

API Examples

JSON structure overview 

{
  ...
  "organic_results": [
    {
      "position": "String - Position of the organic result",
      "title": "String - Title of the organic result",
      "link": "String - URL to the organic result",
      "displayed_link": "String - Displayed link of the organic result",
      "date": "String - Date of the organic result",
      "snippet": "String - Snippet of the organic result",
      "thumbnail": "String - Thumbnail of the organic result",
      "cached_page_link": "String - URL to the cached page of the organic result",
      "rich_snippet": {
        "extensions": "Array - Extensions of the organic result",
      },
      "sitelinks": {
        "inline": [
          {
            "title": "String - Title of the sitelink",
            "link": "String - URL to the sitelink"
            "tracking_link": "String - URL to ad of the sitelink"
          },
          ...
        ],
        "expanded": [
          {
            "block_title": "String - Block title of the sitelink",
            "title": "String - Title of the sitelink",
            "link": "String - URL to the sitelink"
            "tracking_link": "String - URL to ad of the sitelink"
            "snippet": "String - Snippet of the sitelink"
            "thumbnail": "String - Thumbnail of the sitelink"
          },
          ...
        ]
      },
  ],
  ...
}

Results for: Dog

Results for: Dog

JSON Example

{
  ...
  "organic_results": [
    {
      "position": 1,
      "title": "Dog Supplies | Dog Products & Accessories - Dog.com",
      "link": "https://www.dog.com/",
      "displayed_link": "https://www.dog.com",
      "snippet": "Dog.com. Everything and Anything Dog. We share a very personal connection with our pets; they are our most faithful of friends. Without question, our dogs are unquestionably irreplaceable members of ...",
      "sitelinks": {
        "inline": [
          {
            "title": "Login",
            "link": "https://www.dog.com/Login.aspx"
          },
          {
            "title": "Treats",
            "link": "https://www.dog.com/treats/58/"
          },
          {
            "title": "Clothes",
            "link": "https://www.dog.com/clothes/120/"
          },
          ...
        ]
      },
      "cached_page_link": "http://cc.bingj.com/cache.aspx?q=dog&d=4683186998083875&mkt=en-US&setlang=en-US&w=a7s3RSSyYVFRqo1mtNh4F4e4n0Zlbbfn"
    },
    {
      "position": 2,
      "title": "Dog: Dog Breeds, Adoption, Bringing a Dog Home and Care",
      "link": "https://www.petfinder.com/dogs/",
      "displayed_link": "https://www.petfinder.com/dogs",
      "snippet": "Everything you need to know about dogs, including dog breeds, how to adopt a dog, bringing a dog home, dog health and care, and more!",
      "cached_page_link": "http://cc.bingj.com/cache.aspx?q=dog&d=4696531424511572&mkt=en-US&setlang=en-US&w=HE_9uUaTk6VXvEz9Ys-c0XaZ9Q1xRCVV"
    },
    {
      "position": 3,
      "title": "Complete Guide to Caring for Dogs | Dog Breed Information ...",
      "link": "http://www.vetstreet.com/dogs/",
      "displayed_link": "www.vetstreet.com/dogs",
      "snippet": "Your dog's online owners manual, featuring articles about breed information, dog selection, training, grooming and care for dogs and puppies.",
      "cached_page_link": "http://cc.bingj.com/cache.aspx?q=dog&d=4562876375828997&mkt=en-US&setlang=en-US&w=DEOc3vizumYa9PxLcigSI8wdEzC7wO4q"
    },
  ...
}

Results for: Thumbnail

Results for: Thumbnail

JSON Example

{
  "position": 2,
  "title": "PewDiePie Meets Saiman Says for YouTube Collaboration",
  "link": "https://www.dailydot.com/upstream/pewdiepie-saiman-says-youtube/",
  "displayed_link": "https://www.dailydot.com/upstream/pewdiepie-saiman-says-youtube",
  "thumbnail": "<URL to image>",
  "snippet": "In the video, PewDiePie said that to meet him, all you have to do is call him out on YouTube (in Saiman Says’ case, his video begging for a meetup with PewDiePie was viewed more than 250,000 times)."
},

Results for: Rich Snippet with Extensions

Results for: Rich Snippet with Extensions

JSON Example

{
  "position": 2,
  "title": "Chocolate Chip Cookies Recipe - NYT Cooking",
  "link": "https://cooking.nytimes.com/recipes/1015819-chocolate-chip-cookies",
  "date": "Oct 29, 2020",
  "displayed_link": "https://cooking.nytimes.com/recipes/1015819",
  "rich_snippet": {
    "extensions": [
      "5/5",
      "Calories: 399 per serving",
      "Category: Dessert"
    ]
  },
  "thumbnail": "https://serpapi.com/searches/64721bc1944893a31db3d1eb/images/fce2fd5d466563d2b1a2f5f6097b2f2fd44872243b654e42048f3f978c5a4320.jpeg",
  "snippet": "1¼ cups unsalted butter (2½ sticks) 1¼ cups light brown sugar (10 ounces) 1 cup plus 2 tablespoons …"
}

Organic Results State

SerpApi recognizes different states of Bing organic results and adds it to search_information.organic_results_state.