Bing Organic Results API
Bing search main results are called organic results. Some results are simple and straightforward. Others include rich data like, thumbnails, sitelinks, and other special snippets. SerpApi is able to scrape, extract, and make sense of both simple and more complex organic results.
When SerpApi encounters organic results, we add them to our JSON output as the array organic_results.
For each organic result, we are able to extract its position, title, link, displayed_link, thumbnail, date, snippet, cached_page_link, related_pages_link, sitelinks:inline, sitelinks:expanded, rich_snippet:top, rich_snippet:bottom, inline_products, extensions, and more.
API Examples
JSON structure overview
{
...
"organic_results": [
{
"position": "String - Position of the organic result",
"title": "String - Title of the organic result",
"link": "String - URL to the organic result",
"displayed_link": "String - Displayed link of the organic result",
"date": "String - Date of the organic result",
"snippet": "String - Snippet of the organic result",
"thumbnail": "String - Thumbnail of the organic result",
"cached_page_link": "String - URL to the cached page of the organic result",
"rich_snippet": {
"extensions": "Array - Extensions of the organic result",
},
"sitelinks": {
"inline": [
{
"title": "String - Title of the sitelink",
"link": "String - URL to the sitelink"
"tracking_link": "String - URL to ad of the sitelink"
},
...
],
"expanded": [
{
"block_title": "String - Block title of the sitelink",
"title": "String - Title of the sitelink",
"link": "String - URL to the sitelink"
"tracking_link": "String - URL to ad of the sitelink"
"snippet": "String - Snippet of the sitelink"
"thumbnail": "String - Thumbnail of the sitelink"
},
...
]
},
"inline_products": [
{
"title": "String - Title of the inline product",
"link": "String - URL to the inline product",
"thumbnail": "String - Thumbnail of the inline product",
"price": "String - Price of the inline product",
"extracted_price": "Integer - Extracted price of the inline product",
"shipping": "String - Shipping details of the inline product",
},
...
],
],
...
}
Results for: Dog
{
...
"organic_results": [
{
"position": 1,
"title": "Dog Supplies | Dog Products & Accessories - Dog.com",
"link": "https://www.dog.com/",
"displayed_link": "https://www.dog.com",
"snippet": "Dog.com. Everything and Anything Dog. We share a very personal connection with our pets; they are our most faithful of friends. Without question, our dogs are unquestionably irreplaceable members of ...",
"sitelinks": {
"inline": [
{
"title": "Login",
"link": "https://www.dog.com/Login.aspx"
},
{
"title": "Treats",
"link": "https://www.dog.com/treats/58/"
},
{
"title": "Clothes",
"link": "https://www.dog.com/clothes/120/"
},
...
]
},
"cached_page_link": "http://cc.bingj.com/cache.aspx?q=dog&d=4683186998083875&mkt=en-US&setlang=en-US&w=a7s3RSSyYVFRqo1mtNh4F4e4n0Zlbbfn"
},
{
"position": 2,
"title": "Dog: Dog Breeds, Adoption, Bringing a Dog Home and Care",
"link": "https://www.petfinder.com/dogs/",
"displayed_link": "https://www.petfinder.com/dogs",
"snippet": "Everything you need to know about dogs, including dog breeds, how to adopt a dog, bringing a dog home, dog health and care, and more!",
"cached_page_link": "http://cc.bingj.com/cache.aspx?q=dog&d=4696531424511572&mkt=en-US&setlang=en-US&w=HE_9uUaTk6VXvEz9Ys-c0XaZ9Q1xRCVV"
},
{
"position": 3,
"title": "Complete Guide to Caring for Dogs | Dog Breed Information ...",
"link": "http://www.vetstreet.com/dogs/",
"displayed_link": "www.vetstreet.com/dogs",
"snippet": "Your dog's online owners manual, featuring articles about breed information, dog selection, training, grooming and care for dogs and puppies.",
"cached_page_link": "http://cc.bingj.com/cache.aspx?q=dog&d=4562876375828997&mkt=en-US&setlang=en-US&w=DEOc3vizumYa9PxLcigSI8wdEzC7wO4q"
},
...
}
Results for: Expanded Sitelinks
{
"position": 1,
"title": "Wikipedia",
"link": "https://www.wikipedia.org/",
"displayed_link": "https://www.wikipedia.org",
"snippet": "Wikipedia is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation.",
"sitelinks_search_box": true,
"sitelinks": {
"expanded": [
{
"title": "English Site",
"link": "http://en.wikipedia.org/wiki/Main_Page",
"snippet": "A description for this page is not available."
},
{
"title": "Search Wikipedia",
"link": "http://en.wikipedia.org/w/index.php?search=",
"snippet": "Use the search feature in Wikipedia to find something."
},
{
"title": "Espanol Site",
"link": "http://es.wikipedia.org/wiki/Wikipedia:Portada",
"snippet": "La enciclopedia de contenido libre que todos pueden editar."
},
...
]
},
"cached_page_link": "http://cc.bingj.com/cache.aspx?q=wikipedia&d=4991123201982703&mkt=en-US&setlang=en-US&w=q7ijXLhCdmXdswmqT-7BdqnspJp--2mR"
},
Results for: Thumbnail
{
"position": 2,
"title": "PewDiePie Meets Saiman Says for YouTube Collaboration",
"link": "https://www.dailydot.com/upstream/pewdiepie-saiman-says-youtube/",
"displayed_link": "https://www.dailydot.com/upstream/pewdiepie-saiman-says-youtube",
"thumbnail": "<URL to image>",
"snippet": "In the video, PewDiePie said that to meet him, all you have to do is call him out on YouTube (in Saiman Says’ case, his video begging for a meetup with PewDiePie was viewed more than 250,000 times)."
},
Results for: Rich Snippet with Extensions
{
"position": 2,
"title": "Chocolate Chip Cookies Recipe - NYT Cooking",
"link": "https://cooking.nytimes.com/recipes/1015819-chocolate-chip-cookies",
"date": "Oct 29, 2020",
"displayed_link": "https://cooking.nytimes.com/recipes/1015819",
"rich_snippet": {
"extensions": [
"5/5",
"Calories: 399 per serving",
"Category: Dessert"
]
},
"thumbnail": "https://serpapi.com/searches/64721bc1944893a31db3d1eb/images/fce2fd5d466563d2b1a2f5f6097b2f2fd44872243b654e42048f3f978c5a4320.jpeg",
"snippet": "1¼ cups unsalted butter (2½ sticks) 1¼ cups light brown sugar (10 ounces) 1 cup plus 2 tablespoons …"
}
Results for: Inline Products
"organic_results": [
{
"position": 1,
"title": "Wristwatches for Sale - Shop New & Used Watches - eBay",
"link": "https://www.ebay.com/b/Wristwatches/31387/bn_2408451",
"displayed_link": "https://www.ebay.com › Wristwatches",
"thumbnail": "https://serpapi.com/searches/6769ab36877a919b41f0f683/images/f7041402b7385e673701dd1d89b11871ebece1ba12cd0b86cd357ca50000a1e3.jpeg",
"snippet": "Find great deals on 1000s of watches, including new & used luxury Wristwatches from top …Time: Ending Soonest - Wristwatches for Sale - Shop New & Used Watches - eBayBuy It Now - Wristwatches for Sale - Shop New & Used Watches - eBayTime: Newly Listed - Wristwatches for Sale - Shop New & Used Watches - eBayFind great deals on new & pre-owned Casio Watches when you shop at eBay.com. …Find great deals on new & pre-owned Michael Kors Watches when you shop …Find great deals on new & pre-owned Tissot Watches when you shop at eBay.com. …Find your next watch on eBay. Authenticity Guaranteed for high-dollar purchases. …Find great deals on new & pre-owned Fossil Watches when you shop at eBay.com. …",
"inline_products": [
{
"title": "Invicta Women's Angel 38mm …",
"link": "https://www.bing.com/shop/productpage?q=Invicta+Women%27s+Angel+38mm+Quartz+Watch+IN-18795.+Invicta.+Wristwatches.+886678231300.&productpage=true&pdppageoverlay=true&bgscenario=l2&originQuery=wristwatch+ebay&overlayOfferIds=267805386825%2c270885140362%2c272766747860%2c272682038623%2c272618738531%2c267440131219%2c264752113703%2c271717344607&overlayId=267805386825&filters=PageType%3a%229%22+scenario%3a%2217%22+gType%3a%2212%22+gId%3a%22267805386825%22+gGlobalOfferIds%3a%22267805386825%22&FORM=SHOPIC",
"thumbnail": "https://www.bing.com/th?id=OPHS.z%2br0IgZ1AgBJIQ474C474&w=143&h=122&c=17&qlt=100&o=6&dpr=2&pid=3.1",
"price": "$34.99",
"extracted_price": 34.99,
"shipping": "Free Shipping"
},
{
"title": "Never Been Worn Invicta Reserve …",
"link": "https://www.bing.com/shop/productpage?q=Never+Been+Worn+Invicta+Reserve+Gladiator+Swiss+Ronda+Z60+Mens+Watch.+Invicta.+Wristwatches.&productpage=true&pdppageoverlay=true&bgscenario=l2&originQuery=wristwatch+ebay&overlayOfferIds=267805386825%2c270885140362%2c272766747860%2c272682038623%2c272618738531%2c267440131219%2c264752113703%2c271717344607&overlayId=270885140362&filters=PageType%3a%229%22+scenario%3a%2217%22+gType%3a%2212%22+gId%3a%22270885140362%22+gGlobalOfferIds%3a%22270885140362%22&FORM=SHOPIC",
"thumbnail": "https://www.bing.com/th?id=OPHS.IVO75NtxFfgnqw474C474&w=143&h=122&c=17&qlt=100&o=6&dpr=2&pid=3.1",
"price": "$400.00",
"extracted_price": 400.0,
"shipping": "Free Shipping"
},
{
"title": "Invicta Subaqua Noma I, 47mm …",
"link": "https://www.bing.com/shop/productpage?q=Invicta+Subaqua+Noma+I%2c+47mm+Limited+EDT+OF+3000+Made+Swiss+Movement+25802.+Invicta.+Wristwatches.&productpage=true&pdppageoverlay=true&bgscenario=l2&originQuery=wristwatch+ebay&overlayOfferIds=267805386825%2c270885140362%2c272766747860%2c272682038623%2c272618738531%2c267440131219%2c264752113703%2c271717344607&overlayId=272766747860&filters=PageType%3a%229%22+scenario%3a%2217%22+gType%3a%2212%22+gId%3a%22272766747860%22+gGlobalOfferIds%3a%22272766747860%22&FORM=SHOPIC",
"thumbnail": "https://www.bing.com/th?id=OPHS.RESZnUg6W2Doxw474C474&w=143&h=122&c=17&qlt=100&o=6&dpr=2&pid=3.1",
"price": "$180.69",
"extracted_price": 180.69,
"shipping": "Free Shipping"
},
...
],
},
...
},
...
]
Results for: Inline Table
{
...
"organic_results": [
...
{
"position": 4,
"title": "Directory of Leather Tanneries - BestLeather.org",
"link": "https://bestleather.org/directory/leather-tanneries/",
"displayed_link": "https://bestleather.org › directory › leather …",
"thumbnail": "https://www.bing.com/th?id=ODLS.0ca1d57b-646e-4961-897e-0679a7c2c426&w=32&h=32&qlt=94&pcl=fffffa&o=6&pid=1.2",
"snippet": "Below you will find a list of leather tanneries, suppliers, and …",
"inline_table": [
{
"company_name": "Global Leathers",
"website": "http://www.globalleathers.com/",
"phone": "212-244-5190",
"address": "253 West 35th St. ( Store Front 2 ) New ..."
},
{
"company_name": "Horween",
"website": "http://horween.com/",
"phone": "(773) 772-2026",
"address": "2015 North Elston Avenue, Chicago, IL ..."
},
{
"company_name": "Hermann Oak Leather",
"website": "http://www.hermannoakleather.com/",
"phone": "(314) 421-1173",
"address": "4050 N 1st St, St Louis, MO 63147"
},
{
"company_name": "S.B. Foot Tanning Co.",
"website": "http://www.sbfoot.com/",
"phone": "(651) 388-4731",
"address": "805 Bench Street Red Wing, MN 55066-9504"
}
]
},
...
]
}
