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Bing Organic Results API

Code examples
Daily build status

Bing search main results are called organic results. Some results are simple and straightforward. Others include rich data like, thumbnails, sitelinks, and other special snippets. SerpApi is able to scrape, extract, and make sense of both simple and more complex organic results.

Organic results page


When SerpApi encounters organic results, we add them to our JSON output as the array organic_results.


For each organic result, we are able to extract its position, title, link, displayed_link, thumbnail, snippet, cached_page_link, related_pages_link, sitelinks:inline, sitelinks:expanded, rich_snippet:top, rich_snippet:bottom, extensions, and more.

Bing page structure:

Zoom In

Bing Structured Organic Results
SerpApi JSON structure:
{
  ...
  "organic_results": [
    {
      "position": 1,
      "title": "Dog Supplies | Dog Products & Accessories - Dog.com",
      "link": "https://www.dog.com/",
      "displayed_link": "https://www.dog.com",
      "snippet": "Dog.com. Everything and Anything Dog. We share a very personal connection with our pets; they are our most faithful of friends. Without question, our dogs are unquestionably irreplaceable members of ...",
      "sitelinks": {
        "inline": [
          {
            "title": "Login",
            "link": "https://www.dog.com/Login.aspx"
          },
          {
            "title": "Treats",
            "link": "https://www.dog.com/treats/58/"
          },
          {
            "title": "Clothes",
            "link": "https://www.dog.com/clothes/120/"
          },
          {
            "title": "Collars",
            "link": "https://www.dog.com/collars-leashes-and-harnesses/69/"
          },
          {
            "title": "Grooming",
            "link": "https://www.dog.com/grooming/20/"
          },
          {
            "title": "Toys",
            "link": "https://www.dog.com/toys/9/"
          }
        ]
      },
      "cached_page_link": "http://cc.bingj.com/cache.aspx?q=dog&d=4683186998083875&mkt=en-US&setlang=en-US&w=a7s3RSSyYVFRqo1mtNh4F4e4n0Zlbbfn"
    },
    {
      "position": 2,
      "title": "Dog: Dog Breeds, Adoption, Bringing a Dog Home and Care",
      "link": "https://www.petfinder.com/dogs/",
      "displayed_link": "https://www.petfinder.com/dogs",
      "snippet": "Everything you need to know about dogs, including dog breeds, how to adopt a dog, bringing a dog home, dog health and care, and more!",
      "cached_page_link": "http://cc.bingj.com/cache.aspx?q=dog&d=4696531424511572&mkt=en-US&setlang=en-US&w=HE_9uUaTk6VXvEz9Ys-c0XaZ9Q1xRCVV"
    },
    {
      "position": 3,
      "title": "Complete Guide to Caring for Dogs | Dog Breed Information ...",
      "link": "http://www.vetstreet.com/dogs/",
      "displayed_link": "www.vetstreet.com/dogs",
      "snippet": "Your dog's online owners manual, featuring articles about breed information, dog selection, training, grooming and care for dogs and puppies.",
      "cached_page_link": "http://cc.bingj.com/cache.aspx?q=dog&d=4562876375828997&mkt=en-US&setlang=en-US&w=DEOc3vizumYa9PxLcigSI8wdEzC7wO4q"
    },
  ...
}

Expanded Sitelinks Example


Bing page structure:

Zoom In

Bing Expanded Sitelinks Example
SerpApi JSON structure:
{
  "position": 1,
  "title": "Wikipedia",
  "link": "https://www.wikipedia.org/",
  "displayed_link": "https://www.wikipedia.org",
  "snippet": "Wikipedia is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation.",
  "sitelinks_search_box": true,
  "sitelinks": {
    "expanded": [
      {
        "title": "English Site",
        "link": "http://en.wikipedia.org/wiki/Main_Page",
        "snippet": "A description for this page is not available."
      },
      {
        "title": "Search Wikipedia",
        "link": "http://en.wikipedia.org/w/index.php?search=",
        "snippet": "Use the search feature in Wikipedia to find something."
      },
      {
        "title": "Espanol Site",
        "link": "http://es.wikipedia.org/wiki/Wikipedia:Portada",
        "snippet": "La enciclopedia de contenido libre que todos pueden editar."
      },
      {
        "title": "Random Article",
        "link": "http://en.wikipedia.org/wiki/Special:Random",
        "snippet": "A description for this page is not available."
      },
      {
        "title": "Featured Content",
        "link": "http://en.wikipedia.org/wiki/Portal:Featured_content",
        "snippet": "Featured content represents the best that Wikipedia has to offer"
      },
      {
        "title": "Current Events",
        "link": "http://en.wikipedia.org/wiki/Portal:Current_events",
        "snippet": "Worldwide current events /topics in the news"
      },
      {
        "title": "About Wikipedia",
        "link": "http://en.wikipedia.org/wiki/Wikipedia:About",
        "snippet": "This is a general introduction for visitors to Wikipedia."
      },
      {
        "title": "Community Portal",
        "link": "http://en.wikipedia.org/wiki/Wikipedia:Community_portal",
        "snippet": "About the project, what you can do, where to find things"
      }
    ]
  },
  "cached_page_link": "http://cc.bingj.com/cache.aspx?q=wikipedia&d=4991123201982703&mkt=en-US&setlang=en-US&w=q7ijXLhCdmXdswmqT-7BdqnspJp--2mR"
},

Thumbnail Example


Bing page structure:

Zoom In

Bing Thumbnail Example
SerpApi JSON structure:
{
  "position": 2,
  "title": "PewDiePie Meets Saiman Says for YouTube Collaboration",
  "link": "https://www.dailydot.com/upstream/pewdiepie-saiman-says-youtube/",
  "displayed_link": "https://www.dailydot.com/upstream/pewdiepie-saiman-says-youtube",
  "thumbnail": "data:image/jpeg;base64,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",
  "snippet": "In the video, PewDiePie said that to meet him, all you have to do is call him out on YouTube (in Saiman Says’ case, his video begging for a meetup with PewDiePie was viewed more than 250,000 times)."
},

Rich Snippet with Extensions Example


Bing page structure:

Zoom In

Bing Rich Snippet
SerpApi JSON structure:
{
  "position": 5,
  "title": "Ultimate Chocolate Chip Cookies Recipe - BettyCrocker.com",
  "link": "https://www.bettycrocker.com/recipes/ultimate-chocolate-chip-cookies/77c14e03-d8b0-4844-846d-f19304f61c57",
  "displayed_link": "https://www.bettycrocker.com/recipes/ultimate-chocolate-chip-cookies",
  "snippet": "We named this recipe “Ultimate Chocolate Chip Cookies” because it’s got everything a cookie connoisseur possibly could ask for. With a texture that balances tender and …",
  "cached_page_link": "http://cc.bingj.com/cache.aspx?q=chocolate+chip+cookies&d=4910742915712431&mkt=en-US&setlang=en-US&w=nVcy6-HyShu5JcnAB-TF0v4s1jyFYZIU",
  "rich_snippet": {
    "bottom": {
      "detected_extensions": {
        "rating": 4.5
      },
      "extensions": [
        "Rating: 4.5",
        "915 votes",
        "Category: Dessert",
        "Servings: 48",
        "Total Time: 45 mins"
      ]
    }
  }
}