Google Buying Guide API

For some searches, Google search includes a "Buying guide" block. SerpApi is able to scrape, extract, and make sense of this information. They are parsed and exist within the buying_guide in the JSON output. Buying guide can contain topic, title, snippet, date, displayed_link, and link.

API Examples

JSON structure overview

{
  ...
  "buying_guide": {
    "title": "String - Title of the section",
    "questions": [
      {
        "topic": "String - Topic of the question",
        "question": "String - Displayed question",
        "snippet": "String - Snippet of the answer",
        "title":  "String - Title of the answer",
        "date": "String - Date of the answer",
        "displayed_link": "String - Link name usually show as breadcrumbs",
        "link": "String - Link of the answer",
      },
    ]
  },
  ...
}

Results for: Coffee machine

Results for: Coffee machine

JSON Example

{
  ...
  "buying_guide": {
    "title": "Buying guide: Drip Coffee Makers",
    "questions": [
      {
        "topic": "price",
        "question": "How much do drip coffee makers cost?",
        "snippet": "Below you'll find reviews for 10 top-performing drip coffee makers, with prices from about $25 to $220.",
        "date": "Feb 19, 2021",
        "link": "https://www.consumerreports.org/coffee-makers/best-drip-coffee-makers-consumer-reports-tests/#:~:text=Below%20you'll%20find%20reviews,from%20about%20%2425%20to%20%24220.",
        "title": "Best Drip Coffee Makers of 2021 - Consumer Reports",
        "displayed_link": "https://www.consumerreports.org › coffee-makers › best-..."
      },
      {
        "topic": "type",
        "question": "What are the top 10 drip coffee makers?",
        "link": "https://coffeeorbust.com/best-coffee-makers/",
        "title": "Top 10 Best Coffee Makers in 2021 | January 2021 Update | Coffee ...",
        "displayed_link": "https://coffeeorbust.com › best-coffee-makers"
      },
      {
        "topic": "brands",
        "question": "What is the best drip coffee maker brand?",
        "link": "https://brewsmartly.com/best-drip-coffee-makers/",
        "title": "The Top 10 Best Drip Coffee Makers of 2022 [Reviewed]",
        "displayed_link": "https://brewsmartly.com › best-drip-coffee-makers"
      },
      {
        "topic": "features",
        "question": "What are the benefits of a drip coffee maker?",
        "snippet": "Maximum Control of Flavor and Strength Controlling the flow of the water while brewing allows the user to tailor the brewing process to bring out the full flavors of the beans, while also fostering a sense of appreciation for the brewing process itself.",
        "date": "Mar 6, 2018",
        "link": "https://willowandeverett.com/blogs/blog/drip-coffee-makers-offer-both-convenience-and-efficient-brewing#:~:text=Maximum%20Control%20of%20Flavor%20and%20Strength&text=Controlling%20the%20flow%20of%20the,for%20the%20brewing%20process%20itself.",
        "title": "Convenience of Drip Coffee Makers | WillowAndEverett.com ...",
        "displayed_link": "https://willowandeverett.com › blogs › blog › drip-coffee-..."
      },
      {
        "topic": "sizes",
        "question": "What size does drip coffee maker come in?",
        "snippet": "✔️Size: Most drip coffee makers can brew about 10 to 14 cups of coffee, with 12 cups being the most common, but smaller, typically less expensive, options are available for single-coffee drinker homes or small spaces.",
        "link": "https://www.goodhousekeeping.com/appliances/coffee-maker-reviews/g37432967/best-drip-coffee-makers/",
        "title": "11 Best Drip Coffee Makers and Machines 2022",
        "displayed_link": "https://www.goodhousekeeping.com › appliances › best-d..."
      },
      {
        "topic": "maintenance",
        "question": "What maintenance does a drip coffee maker need?",
        "snippet": "On a daily basis the carafe should be rinsed and the coffee grounds should be removed from the filter. Every three months, you should give your coffee maker a thorough cleaning to remove mineral deposits and buildup.",
        "link": "https://www.wayfair.com/sca/ideas-and-advice/rooms/coffee-maker-buying-guide-T1064",
        "title": "Coffee Maker Buying Guide | Wayfair",
        "displayed_link": "https://www.wayfair.com › sca › ideas-and-advice › rooms"
      }
    ]
  },
  ...
}