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Yahoo! Organic Results API

Yahoo! search main results are called organic results. Some results are simple and straightforward. Others include rich data like reviews, thumbnails, and other special snippets. SerpApi is able to scrape, extract, and make sense of both simple and more complex organic results.

For each organic result, we are able to extract its position, title, link, displayed_link, inline_links, thumbnail, date, snippet, snippet_list, snippet_highlighted_words, cached_page_link, sitelinks, rich_snippet, extensions, reviews, ratings, tabbed_content and more.

JSON structure overview 

{
  ...
  "organic_results": [
    {
      "position": "Integer - Position of the organic result on the search page",
      "title": "String - Title of the organic result",
      "link": "String - Link of the organic result",
      "inline_links": [
        {
          "text": "String - Text of the inline link",
          "link": "String - URL of the inline link",
        }
      ],
      "displayed_link": "String - Displayed link of the organic result",
      "thumbnail": "String - Thumbnail of the organic result",
      "date": "String - Date of the organic result",
      "snippet": "String - Snippet of the organic result",
      "snippet_list": [
        "String - Content of the snippet_list item",
      ],
      "snippet_highlighted_words": [
        "String - Snippet highlighted word of the organic result",
      ],
      "sitelinks": {
        "expanded": [
          {
            "title": "String - Title of the expanded sitelink",
            "link": "String - Link of the expanded sitelink",
            "snippet": "String - Snippet of the expanded sitelink",
            "thumbnail": "String - Image of the expanded sitelink"
          },
        ],
      },
      "rich_snippet": {
        "extensions": [
          "String - Extension of the rich snippet",
        ],
        "ratings": [
          "Integer - Rating of the rich snippet",
        ],
        "reviews": [
          "Integer - Reviews of the rich snippet",
        ],
      },
      "tabbed_content": [
        {
          "title": "String - Title of the tabbed_content item of the organic result",
          "content": "String - Content of the tabbed_content item of the organic result",
          "link": "String - URL link of the tabbed_content item of the organic result",
        },
      ],
      "cached_page_link": "String - Cached page link of the organic result",
    },
  ],
  ...
}

Yahoo! Organic Results API

API Examples

Organic results overview

Organic results overview

JSON Example

{
  ...
  "organic_results": [
    {
      "position": 1,
      "title": "21 Surprising Facts About Coffee and Caffeine - Good Housekeeping",
      "link": "https://www.goodhousekeeping.com/health/diet-nutrition/a30303/facts-about-coffee/",
      "displayed_link": "www.goodhousekeeping.com › facts-about-coffee",
      "date": "Dec 3, 2018",
      "snippet": "1. The drink dates back to 800 A.D. Legend has it that 9th-century goat herders noticed the effect caffeine had on their goats, who appeared to \"dance\" after eating the fruit of the Coffea plant. A...",
      "snippet_highlighted_words": [
        "noticed",
        "caffeine had",
        "Coffea"
      ],
      "rich_snippet": {
        "extensions": {
          "video_duration": "2 min"
        }
      },
      "cached_page_link": "https://cc.bingj.com/cache.aspx?q=Coffee+facts&d=4705703979136797&mkt=en-US&setlang=en-US&w=rUT4-3DJ0UZb6BEseWe82nTeeWHgixQe"
    },
    {
      "position": 2,
      "title": "15 Fascinating Facts About Coffee - Mental Floss",
      "link": "https://www.mentalfloss.com/article/69146/16-quick-coffee-facts-national-coffee-day",
      "displayed_link": "www.mentalfloss.com › article › 69146",
      "snippet": "Coffee was originally chewed. Sipping may be your preferred method of java consumption, but coffee has not always been a liquid treat. According to a number of historians, the first African tribes to consume coffee did so by grinding the berries together, adding in some animal fat, and rolling these caffeinated treats into tiny edible energy balls.",
      "snippet_list": [
        "Coffee was originally chewed. Sipping may be your preferred method of java consumption, but coffee has not always been a liquid treat. According to a number of historians, the first African tribes to consume coffee did so by grinding the berries together, adding in some animal fat, and rolling these caffeinated treats into tiny edible energy balls.",
        "Drinking decaf coffee fuels the soda industry. After coffee beans are decaffeinated, several coffee manufacturers sell the caffeine to soda and pharmaceutical companies.",
        "Instant coffee has been around for nearly 250 years. Instant coffee has been around for a while, making its first appearance in England in 1771. But it would take another 139 years for the first mass-produced instant coffee to be introduced (and patented) in the U.S. in 1910.",
        "The average American spends about $2000 on coffee each year. According to The Perfect Brew, women drop approximately $2327 per year on coffee while men spend just a tiny bit less, at around $1,934 per year."
      ],
      "cached_page_link": "https://cc.bingj.com/cache.aspx?q=Coffee+facts&d=4779212347364467&mkt=en-US&setlang=en-US&w=l3tJ5F80S1F9VacMCZLS9u1a8kgxWHb6"
    },
    {
      "position": 3,
      "title": "20 Fun Facts About Coffee - Coffee Informer",
      "link": "https://coffeeinformer.com/fun-facts-about-coffee/",
      "displayed_link": "coffeeinformer.com › fun-facts-about-coffee",
      "snippet": "It wasn’t always called coffee. When coffee was first discovered, it wasn’t called coffee but ‘Qahhwat al-bun,’ which, when translated from Arabic, means ‘the wine of the bean.’",
      "snippet_list": [
        "It wasn’t always called coffee. When coffee was first discovered, it wasn’t called coffee but ‘Qahhwat al-bun,’ which, when translated from Arabic, means ‘the wine of the bean.’",
        "Coffee beans come from a fruit. Although they’ve always been called beans, they are seeds that come from a cherry-like berry that grows on a bush. At the center of the fruit is the pit, which is what we roast to make coffee.",
        "Coffee was originally chewed. While most of us are used to sipping it, coffee was originally eaten by African tribes centuries ago. According to historians, coffee berries were ground and then mixed with animal fat to create energy-rich snack balls.",
        "It was discovered in a humorous way. Legend has it that a goat herder discovered the coffee plant in the 9 century. Here’s how it happened: The Ethiopian herdsman noticed strange effects in his goats after they ate their meals."
      ],
      "cached_page_link": "https://cc.bingj.com/cache.aspx?q=Coffee+facts&d=4782768582849547&mkt=en-US&setlang=en-US&w=SRIYRebvWqN-8-iQsXV7KEcBnhxcprT1"
    },
    ...
  ]
  ...
}

Results for coffee facts

Results for coffee facts

JSON Example

{
  ...
  "organic_results": [
    {
      "position": 1,
      "title": "22 Coffee Consumption Statistics & Facts to Know in 2024",
      "link": "https://coffeeaffection.com/coffee-consumption-statistics/",
      "displayed_link": "https://coffeeaffection.com › coffee-consumption-statistics",
      "snippet": "The average American coffee drinker consumes3.1 cups of coffee per day.",
      "snippet_highlighted_words": [
        "coffee",
        "coffee",
        ...
      ],
      "tabbed_content": [
        {
          "title": "The 22 Coffee Consumption Statistics and Facts",
          "content": "The average American coffee drinker consumes3.1 cups of coffee per day.66% of Americans drink coffee every day, which is more than tap water.41% of at-home coffee drinkers use a drip machine to make coffee.In the 2019/2020 fiscal reports, Americans consumed an estimated 3.3 billion pounds of coffee.See full list on coffeeaffection.com",
          "link": "https://coffeeaffection.com/coffee-consumption-statistics/"
        },
        {
          "title": "Coffee Consumption Statistics",
          "content": "1. The average American coffee drinker consumes 3.1 cups of coffee per day. (E-Imports) In 2022, E-Imports reports that American coffee drinkers were drinking more coffee per day. In recent years, it was reported that coffee drinkers enjoyed an average of 2 to 3 cups per day. Now, coffee drinkers are downing 3.1 cups a day on average. 2. 66% of Americans drink coffee every day, which is more than tap water. (PR Newswire) In 2022, the number of coffee drinkers in America rose to 66%. This makes coffee the most popular beverage thanks to a 14% increase since January of 2021. 3. 41% of at-home coffee drinkers use a drip machine to make coffee. (PR Newswire) In 2022 reports, those who enjoy coffee at home prefer to use an automatic drip machine for brewing. Single-serve machines ranked 2nd with 27%, cold brew 3rd with 9% and espresso machines ranked 4th with 8%. See full list on coffeeaffection.com",
          "link": "https://coffeeaffection.com/coffee-consumption-statistics/"
        },
        {
          "title": "Coffee Shop Statistics",
          "content": "12. Drive-thru coffee sales have increased by 8% since January 2020. (NCA) The number of people visiting drive-thrus at their local coffee shops increased by 8% since January of 2020. This shows the industry bouncing back after the pandemic. 13. Cappuccinos and Lattes are tied for the most popular coffee beverage in the US bringing in 33% of espresso drinks consumed. (NCA) Per new reporting by the NCA, lattes have caught on with consumers. While cappuccino was the favored espresso drink in previous reports, it is now tied with lattes taking in 33% of all espresso drink consumption. 14. 34% of past-day coffee drinkers say they ordered their coffee using an app. (NCA) The use of apps to order coffee is booming. According to the National Coffee Association, 34% of drinkers use an app when ordering their coffee. See full list on coffeeaffection.com",
          "link": "https://coffeeaffection.com/coffee-consumption-statistics/"
        },
        ...
      ]
    },
  ...
}