Google About This Result

Google's About this result feature is designed to help users better understand the website on which a search result is found. Before clicking on the search result, users can now click on a widget that provides vital information at a glance. This information is accessible through our Google About This Result API. To retrieve the results, you can follow about_page_serpapi_link found in the organic results using our Google Search Engine Results API.

The API is accessed through the following endpoint: /search?engine=google_about_this_result. A user may query the following: https://serpapi.com/search?engine=google_about_this_result utilizing a GET request. Head to the playground for a live and interactive demo.

API Parameters

Search Query

q

Required

Parameter defines the URL of a website which results you what to show. Value should be formated in the next order: About URL (e.g. About https://www.starbucks.com/)

Advanced About This Result Parameters

ilps

Required

Parameter defines unique ID of a website which results you what to show.

Serpapi Parameters

engine

Required

Set parameter to google_about_this_result to use the Google About This Result API engine.

no_cache

Optional

Parameter will force SerpApi to fetch the Google About This Result results even if a cached version is already present. A cache is served only if the query and all parameters are exactly the same. Cache expires after 1h. Cached searches are free, and are not counted towards your searches per month. It can be set to false (default) to allow results from the cache, or true to disallow results from the cache. no_cache and async parameters should not be used together.

async

Optional

Parameter defines the way you want to submit your search to SerpApi. It can be set to false (default) to open an HTTP connection and keep it open until you got your search results, or true to just submit your search to SerpApi and retrieve them later. In this case, you'll need to use our Searches Archive API to retrieve your results. async and no_cache parameters should not be used together. async should not be used on accounts with Ludicrous Speed enabled.

api_key

Required

Parameter defines the SerpApi private key to use.

output

Optional

Parameter defines the final output you want. It can be set to json (default) to get a structured JSON of the results, or html to get the raw html retrieved.

API Results

JSON Results

JSON output includes structured data for "About this result".

A search status is accessible through search_metadata.status. It flows this way: Processing -> Success || Error. If a search has failed, error will contain an error message. search_metadata.id is the search ID inside SerpApi.

HTML Results

HTML output is useful to debug JSON results or support features not supported yet by SerpApi. HTML output gives you the raw HTML results from Google.

API Examples

Example with q: About https://www.starbucks.com/

Example with q: About https://www.starbucks.com/

JSON Example

{
  "search_metadata": {
    "id": "633d6cd8de983400a29969e5",
    "status": "Success",
    "json_endpoint": "https://serpapi.com/searches/b12a4fb8180f4940/633d6cd8de983400a29969e5.json",
    "created_at": "2022-10-05 11:39:04 UTC",
    "processed_at": "2022-10-05 11:39:05 UTC",
    "google_about_this_result_url": "https://www.google.com/search?tbm=ilp&q=About+https%3A%2F%2Fwww.starbucks.com%2F&ilps=ADNMCi0cMyV0H7KdBl4d_vac7u0R1ouGYg",
    "raw_html_file": "https://serpapi.com/searches/b12a4fb8180f4940/633d6cd8de983400a29969e5.html",
    "total_time_taken": 1.55
  },
  "search_parameters": {
    "engine": "google_about_this_result",
    "q": "About https://www.starbucks.com/",
    "ilps": "ADNMCi0cMyV0H7KdBl4d_vac7u0R1ouGYg"
  },
  "about_this_result": {
    "title": "Starbucks Coffee Company",
    "link": "https://www.starbucks.com/",
    "displayed_link": "https://www.starbucks.com/",
    "favicon": "https://serpapi.com/searches/633d6cd8de983400a29969e5/images/4be976a36b8cb27dd4abf14c74d225b564c9f69d6812d55c37edc03ddcd57b56.gif",
    "about_the_source": {
      "title": "Starbucks",
      "subtitle": "Coffeehouse company",
      "description": {
        "snippet": "Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. From Wikipedia",
        "link": "https://en.wikipedia.org/wiki/Starbucks"
      },
      "in_their_own_words": {
        "snippet": "Our story begins in 1971 along the cobblestone streets of Seattle's historic Pike Place Market. It was here where Starbucks opened its first store, offering fresh-roasted coffee beans, tea and spices from around the world for our customers to take home. From www.starbucks.com",
        "link": "https://www.starbucks.com/about-us/"
      },
      "site_first_indexed_by_google": {
        "snippet": "More than 10 years ago"
      },
      "web_results_about_the_source": [
        {
          "title": "Starbucks Reviews - 191 Reviews of Starbucks.com",
          "link": "https://www.sitejabber.com/reviews/starbucks.com",
          "displayed_link": "https://www.sitejabber.com › Food & Drink › Coffee",
          "snippet": "People always say that Starbucks coffee is not the best or whatever. I not only enjoy the coffee they make sure that the customer has the best experience.The ...",
          "rating": 3.5,
          "reviews": 190,
          "date": "November 6, 2019",
          "about_page_link": "https://www.google.com/search?q=About+https://www.sitejabber.com/reviews/starbucks.com&tbm=ilp&ilps=ADNMCi39KblgpoQfwAm_X9cAwfYBcm0_fA&sa=X&ved=2ahUKEwjKqNCxgMn6AhXvmHIEHfTTBl4Q9K8IegQIABAQ",
          "about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&ilps=ADNMCi39KblgpoQfwAm_X9cAwfYBcm0_fA&q=About+https%3A%2F%2Fwww.sitejabber.com%2Freviews%2Fstarbucks.com"
        },
        {
          "title": "Starbucks 749 Reviews (with Ratings)",
          "link": "https://www.consumeraffairs.com/food/starbucks.html",
          "displayed_link": "https://www.consumeraffairs.com › Shopping › Chain Restaurants",
          "snippet": "I used to spend over $100 a month in Starbucks coffee and do the receipt upload for stars as part of the loyalty rewards on top of buying several drinks ...",
          "about_page_link": "https://www.google.com/search?q=About+https://www.consumeraffairs.com/food/starbucks.html&tbm=ilp&ilps=ADNMCi0EVVKQh366vMIef_A7kw7jCnBMCg&sa=X&ved=2ahUKEwjKqNCxgMn6AhXvmHIEHfTTBl4Q9K8IegQIABAW",
          "about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&ilps=ADNMCi0EVVKQh366vMIef_A7kw7jCnBMCg&q=About+https%3A%2F%2Fwww.consumeraffairs.com%2Ffood%2Fstarbucks.html"
        },
        {
          "title": "Starbucks Employee Reviews",
          "link": "https://www.niche.com/places-to-work/starbucks-seattle-wa/reviews/",
          "displayed_link": "https://www.niche.com › Places to Work › Starbucks",
          "snippet": "Starbucks Reviews · I assumed that working at Starbucks would be so hard before I started but honestly you get used to everything so fast! · What I love about ...",
          "date": "September 2, 2022",
          "about_page_link": "https://www.google.com/search?q=About+https://www.niche.com/places-to-work/starbucks-seattle-wa/reviews/&tbm=ilp&ilps=ADNMCi3kfbaVTHhaDfKAHmDIngHj_B5_lw&sa=X&ved=2ahUKEwjKqNCxgMn6AhXvmHIEHfTTBl4Q9K8IegQIABAa",
          "about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&ilps=ADNMCi3kfbaVTHhaDfKAHmDIngHj_B5_lw&q=About+https%3A%2F%2Fwww.niche.com%2Fplaces-to-work%2Fstarbucks-seattle-wa%2Freviews%2F"
        },
        ...
      ]
    },
    "about_the_topic": {
      "related_results": [
        {
          "title": "Starbucks Coffee (@starbucks) • Instagram photos and videos",
          "link": "https://www.instagram.com/starbucks/",
          "displayed_link": "https://www.instagram.com › starbucks",
          "snippet": "17.8m Followers, 4349 Following, 2559 Posts - See Instagram photos and videos from Starbucks Coffee ☕ (@starbucks)",
          "about_page_link": "https://www.google.com/search?q=About+https://www.instagram.com/starbucks/?hl%3Den&tbm=ilp&ilps=ADNMCi3IN4W9thXYmtX9EKgxvWx9eppl6Q&sa=X&ved=2ahUKEwjKqNCxgMn6AhXvmHIEHfTTBl4Q9K8IegQIABBE",
          "about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&ilps=ADNMCi3IN4W9thXYmtX9EKgxvWx9eppl6Q&q=About+https%3A%2F%2Fwww.instagram.com%2Fstarbucks%2F%3Fhl%3Den"
        },
        {
          "title": "Starbucks - Home",
          "link": "https://m.facebook.com/Starbucks/",
          "displayed_link": "https://m.facebook.com › Starbucks",
          "snippet": "This space is not so different from your neighborhood Starbucks. It's a place where people from all over come together for conversation and great coffee.",
          "thumbnail": "<link to the image>",
          "about_page_link": "https://www.google.com/search?q=About+https://www.facebook.com/Starbucks/&tbm=ilp&ilps=ADNMCi2JTXUEOWZkEuRQCNE9rNX8WHwqzQ&sa=X&ved=2ahUKEwjKqNCxgMn6AhXvmHIEHfTTBl4Q9K8IegQIABBI",
          "about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&ilps=ADNMCi2JTXUEOWZkEuRQCNE9rNX8WHwqzQ&q=About+https%3A%2F%2Fwww.facebook.com%2FStarbucks%2F"
        },
        {
          "title": "Starbucks Coffee (@Starbucks)",
          "link": "https://mobile.twitter.com/starbucks",
          "displayed_link": "https://mobile.twitter.com › starbucks",
          "snippet": "Welcome back pumpkin. For the love of Fall, order your Pumpkin Spice Latte or Pumpkin Cream Cold Brew now.",
          "thumbnail": "<link to the image>",
          "about_page_link": "https://www.google.com/search?q=About+https://mobile.twitter.com/starbucks&tbm=ilp&ilps=ADNMCi3Zr0SMSzGy1YsAqfzhBwEemfAAOg&sa=X&ved=2ahUKEwjKqNCxgMn6AhXvmHIEHfTTBl4Q9K8IegQIABBM",
          "about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&ilps=ADNMCi3Zr0SMSzGy1YsAqfzhBwEemfAAOg&q=About+https%3A%2F%2Fmobile.twitter.com%2Fstarbucks"
        },
        ...
      ]
    }
  }
}