Google About This Result
ilps parameter will be deprecated soon.
Following recent updates, the Google About This Result API no longer necessitates the ilps parameter for searches. While you can continue to include it in your searches for the time being, it will eventually be phased out.
Google's About this result feature is designed to help users better understand the website on which a search result is found. Before clicking on the search result, users can now click on a widget that provides vital information at a glance. This information is accessible through our Google About This Result API. To retrieve the results, you can follow about_page_serpapi_link found in the organic results using our Google Search Engine Results API.
The API is accessed through the following endpoint: /search?engine=google_about_this_result. A user may query the following: https://serpapi.com/search?engine=google_about_this_result utilizing a GET request. Head to the playground for a live and interactive demo.
API Parameters
Localization
google_domain
Optional
Parameter defines the Google domain to use. It defaults to google.com. Head to the Google domains page for a full list of supported Google domains.
Serpapi Parameters
engine
Required
Set parameter to google_about_this_result to use the Google About This Result API engine.
no_cache
Optional
Parameter will force SerpApi to fetch the Google About This Result results even if a cached version is already present. A cache is served only if the query and all parameters are exactly the same. Cache expires after 1h. Cached searches are free, and are not counted towards your searches per month. It can be set to false (default) to allow results from the cache, or true to disallow results from the cache. no_cache and async parameters should not be used together.
async
Optional
Parameter defines the way you want to submit your search to SerpApi. It can be set to false (default) to open an HTTP connection and keep it open until you got your search results, or true to just submit your search to SerpApi and retrieve them later. In this case, you'll need to use our Searches Archive API to retrieve your results. async and no_cache parameters should not be used together. async should not be used on accounts with Ludicrous Speed enabled.
zero_trace
Optional
Enterprise only. Parameter enables ZeroTrace mode. It can be set to false (default) or true. Enable this mode to skip storing search parameters, search files, and search metadata on our servers. This may make debugging more difficult.
API Results
JSON Results
JSON output includes structured data for "About this result".
A search status is accessible through search_metadata.status. It flows this way: Processing -> Success || Error. If a search has failed, error will contain an error message. search_metadata.id is the search ID inside SerpApi.
HTML Results
HTML output is useful to debug JSON results or support features not supported yet by SerpApi. HTML output gives you the raw HTML results from Google.
API Examples
Example with q: About https://www.starbucks.com/
{
"search_metadata": {
"id": "66a0f508cb52ed0cced61a44",
"status": "Success",
"json_endpoint": "https://serpapi.com/searches/ecd4f7741c4e26a0/66a0f508cb52ed0cced61a44.json",
"created_at": "2024-07-24 12:35:20 UTC",
"processed_at": "2024-07-24 12:35:21 UTC",
"google_about_this_result_url": "https://www.google.com/search?tbm=ilp&q=About+https%3A%2F%2Fwww.starbucks.com%2F",
"raw_html_file": "https://serpapi.com/searches/ecd4f7741c4e26a0/66a0f508cb52ed0cced61a44.html",
"total_time_taken": 1.62
},
"search_parameters": {
"engine": "google_about_this_result",
"google_domain": "google.com",
"q": "About https://www.starbucks.com/"
},
"about_this_result": {
"title": "Starbucks Coffee Company",
"link": "https://www.starbucks.com/",
"source": "Starbucks",
"displayed_link": "https://www.starbucks.com/",
"favicon": "https://serpapi.com/searches/66a0f508cb52ed0cced61a44/images/31a6f907ef08bc7319908a56f124b168708650fc51957be36a334a323326aea7.png",
"about_the_source": {
"title": "Starbucks",
"subtitle": "Cafe company",
"description": {
"snippet": "Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It was founded in 1971, and is currently the world's largest coffeehouse chain.",
"snippet_details": [
{
"founded": "March 30, 1971, Pike Place Market, Seattle, WA",
"link": "https://www.google.com/search?q=Pike+Place+Market&stick=H4sIAAAAAAAAAOPgE-LUz9U3MLRIji-SAjONsi1NjbXUs5Ot9JNKizPzUouL4Yz4_ILUosSSzPw8q7T80ryU1JRFrIIBmdmpCgE5icmpCr6JRdmpJTtYGQHSu3_pWAAAAA"
},
{
"ceo": "Laxman Narasimhan (Mar 20, 2023–)",
"link": "https://www.google.com/search?q=Laxman+Narasimhan&stick=H4sIAAAAAAAAAOPgE-LUz9U3MLRIji-S4tVP1zc0zKjMMS0yzyjUUsxOttLPL0pPzMusSizJzM9D4Vglp-YvYhX0SazITcxT8EssSizOzM1IzNvByggAA58T9lYAAAA"
},
{
"headquarters": "Seattle, WA",
"link": "https://www.google.com/search?q=Seattle&stick=H4sIAAAAAAAAAOPgE-LUz9U3MLRIji-S4gAxUyyzirS0spOt9POL0hPzMqsSSzLz81A4VhmpiSmFpYlFJalFxYtY2YNTE0tKclJ3sDICAK8l9pBQAAAA"
},
{
"founders": "Gordon Bowker, Zev Siegl, Jerry Baldwin",
"link": "https://www.google.com/search?q=Gordon+Bowker&stick=H4sIAAAAAAAAAOPgE-LUz9U3MLRIji-SAjPNCs1y07TUs5Ot9JNKizPzUouL4Yz4_ILUosSSzPw8q7T80ryU1KJFrLzu-UUp-XkKTvnl2alFO1gZAaiFF5BUAAAA"
}
],
"link": "https://en.wikipedia.org/wiki/Starbucks"
},
"in_their_own_words": {
"snippet": "Our story begins in 1971 along the cobblestone streets of Seattle's historic Pike Place Market. It was here where Starbucks opened its first store, offering fresh-roasted coffee beans, tea and spices from around the world for our customers to take home.",
"link": "https://www.starbucks.com/about-us/",
"social": [
{
"name": "Official site",
"link": "https://www.starbucks.com/"
},
{
"name": "facebook.com",
"link": "https://www.facebook.com/Starbucks",
"thumbnail": "https://serpapi.com/searches/66a0f508cb52ed0cced61a44/images/31a6f907ef08bc7319908a56f124b168732755a4f5e9847f98f78028199a7218a3800c140f39f267acf12030a9cb3d44c12327275785ee1f2ed54237b419502781a4e7ad45e124b314f93fca1c8b3d29.png"
},
{
"name": "instagram.com",
"link": "https://www.instagram.com/starbucks",
"thumbnail": "https://serpapi.com/searches/66a0f508cb52ed0cced61a44/images/31a6f907ef08bc7319908a56f124b168732755a4f5e9847f98f78028199a7218a3800c140f39f267acf12030a9cb3d44c12327275785ee1fbfe388dd888fae7d23bad474656e97b70346f08b961429d5.png"
},
...
]
},
"site_first_indexed_by_google": {
"snippet": "More than 10 years ago"
},
"web_results_about_the_source": [
{
"title": "Starbucks Corp Company Profile - Overview",
"link": "https://www.globaldata.com/company-profile/starbucks-corp/",
"source": "Home - GlobalData",
"displayed_link": "https://www.globaldata.com › All Companies",
"snippet": "Starbucks Corp (Starbucks) is a beverage retailing company. It is one of the leading coffee chains in the world. The company's main activities include ...",
"about_page_link": "https://www.google.com/search?q=About+https://www.globaldata.com/company-profile/starbucks-corp/&tbm=ilp&sa=X&ved=2ahUKEwi996CZ2L-HAxVzrGoFHaQ7DgQQ9K8IegQIARAn",
"about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&google_domain=google.com&q=About+https%3A%2F%2Fwww.globaldata.com%2Fcompany-profile%2Fstarbucks-corp%2F"
},
{
"title": "Starbucks",
"link": "https://www.britannica.com/money/Starbucks",
"source": "Britannica",
"displayed_link": "https://www.britannica.com › Money › Companies › Consumer Discretionary",
"snippet": "Seattle, Washington–based Starbucks is the largest coffeehouse chain in the world, with more than 35000 stores globally as of 2022.",
"date": "July 20, 2024",
"about_page_link": "https://www.google.com/search?q=About+https://www.britannica.com/money/Starbucks&tbm=ilp&sa=X&ved=2ahUKEwi996CZ2L-HAxVzrGoFHaQ7DgQQ9K8IegQIARAr",
"about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&google_domain=google.com&q=About+https%3A%2F%2Fwww.britannica.com%2Fmoney%2FStarbucks"
},
{
"title": "Starbucks | SBUX Stock Price, Company Overview & News",
"link": "https://www.forbes.com/companies/starbucks/",
"source": "Forbes",
"displayed_link": "https://www.forbes.com › companies › starbucks",
"snippet": "Starbucks Corp. engages in the production, marketing, and retailing of specialty coffee. It operates through the following segments: Americas; China/Asia.",
"about_page_link": "https://www.google.com/search?q=About+https://www.forbes.com/companies/starbucks/&tbm=ilp&sa=X&ved=2ahUKEwi996CZ2L-HAxVzrGoFHaQ7DgQQ9K8IegQIARAv",
"about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&google_domain=google.com&q=About+https%3A%2F%2Fwww.forbes.com%2Fcompanies%2Fstarbucks%2F"
},
...
]
}
}
}