Google About This Result API
ilps parameter is deprecated.
Following recent updates, the Google About This Result API no longer necessitates the ilps parameter for searches. While you can continue to include it in your searches for the time being, it will eventually be phased out.
Google's About this result feature is designed to help users better understand the website on which a search result is found. Before clicking on the search result, users can now click on a widget that provides vital information at a glance. This information is accessible through our Google About This Result API. To retrieve the results, you can follow about_page_serpapi_link found in the organic results using our Google Search Engine Results API.
The API endpoint is https://serpapi.com/search?engine=google_about_this_result
Head to the playground for a live and interactive demo.
API Parameters
Localization
google_domain
Optional
Parameter defines the Google domain to use. It defaults to google.com. Head to the Google domains page for a full list of supported Google domains.
gl
Optional
Parameter defines the country to use for the Google About This Result search. It's a two-letter country code. (e.g., us for the United States, uk for United Kingdom, or fr for France) Head to the Google countries page for a full list of supported Google countries.
hl
Optional
Parameter defines the language to use for the Google About This Result search. It's a two-letter language code. (e.g., en for English, es for Spanish, or fr for French). Head to the Google languages page for a full list of supported Google languages.
Serpapi Parameters
engine
Required
Set parameter to google_about_this_result to use the Google About This Result API engine.
no_cache
Optional
Parameter will force SerpApi to fetch the Google About This Result results even if a cached version is already present. A cache is served only if the query and all parameters are exactly the same. Cache expires after 1h. Cached searches are free, and are not counted towards your searches per month. It can be set to false (default) to allow results from the cache, or true to disallow results from the cache. no_cache and async parameters should not be used together.
async
Optional
Parameter defines the way you want to submit your search to SerpApi. It can be set to false (default) to open an HTTP connection and keep it open until you got your search results, or true to just submit your search to SerpApi and retrieve them later. In this case, you'll need to use our Searches Archive API to retrieve your results. async and no_cache parameters should not be used together. async should not be used on accounts with Ludicrous Speed enabled.
zero_trace
Optional
Enterprise only. Parameter enables ZeroTrace mode. It can be set to false (default) or true. Enable this mode to skip storing search parameters, search files, and search metadata on our servers. This may make debugging more difficult.
API Results
JSON Results
JSON output includes structured data for "About this result".
A search status is accessible through search_metadata.status. It flows this way: Processing -> Success || Error. If a search has failed, error will contain an error message. search_metadata.id is the search ID inside SerpApi.
HTML Results
HTML output is useful to debug JSON results or support features not supported yet by SerpApi. HTML output gives you the raw HTML results from Google.
API Examples
Example with q: https://www.starbucks.com/
{
"search_metadata": {
"id": "69fa3c20398dd84678d09081",
"status": "Success",
"json_endpoint": "https://serpapi.com/searches/Upt0tZVs3Phx-Ug5gqOH3w/69fa3c20398dd84678d09081.json",
"created_at": "2026-05-05 18:51:12 UTC",
"processed_at": "2026-05-05 18:51:12 UTC",
"google_about_this_result_url": "https://www.google.com/search/about-this-result?origin=www.google.com&req=ChpodHRwczovL3d3dy5zdGFyYnVja3MuY29tLw",
"raw_html_file": "https://serpapi.com/searches/Upt0tZVs3Phx-Ug5gqOH3w/69fa3c20398dd84678d09081.html",
"total_time_taken": 0.74
},
"search_parameters": {
"engine": "google_about_this_result",
"google_domain": "google.com",
"q": "https://www.starbucks.com/"
},
"about_this_result": {
"link": "https://www.starbucks.com/",
"favicon": "https://serpapi.com/searches/69fa3c20398dd84678d09081/images/6CiMKvVcpBWxyLfAaRlT_jczd2Z0idi6u5Yl-HORhes.png",
"about_the_source": {
"title": "Starbucks Coffee",
"description": {
"snippet": "Starbucks Corporation is an American multinational coffeehouse chain headquartered in Seattle, Washington. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker as a coffee bean wholesaler, the company operated over 35,000 stores in 80 countries by 2022. Known for its consistent flavor profile achieved through darker roasts, Starbucks has been recognized for popularizing cafe culture. However, the company faces criticism regarding ethical practices, including worker rights and sourcing, leading to a 2024 lawsuit. Starbucks has also engaged in environmental sustainability initiatives."
},
"web_results_about_the_source": [
{
"title": "Starbucks",
"link": "https://en.wikipedia.org/wiki/Starbucks",
"snippet": "Starbucks was converted into a coffee shop serving espresso-based drinks under the ownership of Howard Schultz, who was chief executive officer from 1986 to...",
"source": "Wikipedia",
"favicon": "https://serpapi.com/searches/69fa3c20398dd84678d09081/images/6CiMKvVcpBWxyLfAaRlT_gDMIc7pDr5UMXsuvNEX5tS44voxxzB6u8ncnAm2hTBQ406wgsqe08OFgRl1ntDrNiSVAUyHRdzNoLpAT9l63W0.png"
},
{
"title": "Starbucks UK is rated \"Poor\" with 2.1 / 5 on Trustpilot",
"link": "https://uk.trustpilot.com/review/starbucks.co.uk",
"snippet": "How many stars would you give Starbucks UK? Join the 547 people who've already contributed. Your experience matters.",
"source": "Trustpilot",
"favicon": "https://serpapi.com/searches/69fa3c20398dd84678d09081/images/6CiMKvVcpBWxyLfAaRlT_gDMIc7pDr5UMXsuvNEX5tS44voxxzB6u8ncnAm2hTBQ406wgsqe08OFgRl1ntDrNjPnV5LDlpJTbjqX_TgPGns.png"
},
{
"title": "Starbucks | Description, History, & Facts | Britannica Money",
"link": "https://www.britannica.com/money/Starbucks",
"snippet": "Starbucks is an American company that operates the largest coffeehouse chain and one of the most recognizable...",
"source": "Britannica",
"favicon": "https://serpapi.com/searches/69fa3c20398dd84678d09081/images/6CiMKvVcpBWxyLfAaRlT_gDMIc7pDr5UMXsuvNEX5tS44voxxzB6u8ncnAm2hTBQ406wgsqe08OFgRl1ntDrNhAAf2x8lLD7QEv5I1OiwY8.png"
},
{
"title": "How ethical is Starbucks Corporation?",
"link": "https://www.ethicalconsumer.org/company-profile/starbucks-corporation",
"snippet": "Starbucks is probably the most well-known coffee shop in the world. It owns over 32,000 stores in 80 countries, and its iconic logo and misspelt names on paper...",
"source": "Ethical Consumer",
"favicon": "https://serpapi.com/searches/69fa3c20398dd84678d09081/images/6CiMKvVcpBWxyLfAaRlT_gDMIc7pDr5UMXsuvNEX5tS44voxxzB6u8ncnAm2hTBQ406wgsqe08OFgRl1ntDrNs5iUN_BL6Gn012XT1sFmws.png"
},
{
"title": "What is your opinion on Starbucks coffee? Do you think it is worth the price or are there better alternatives?",
"link": "https://www.quora.com/What-is-your-opinion-on-Starbucks-coffee-Do-you-think-it-is-worth-the-price-or-are-there-better-alternatives",
"snippet": "Starbucks is the best big chain. Some places have better coffee shops, little independent shops like there used to be before Starbucks.",
"source": "Quora",
"favicon": "https://serpapi.com/searches/69fa3c20398dd84678d09081/images/6CiMKvVcpBWxyLfAaRlT_gDMIc7pDr5UMXsuvNEX5tS44voxxzB6u8ncnAm2hTBQ406wgsqe08OFgRl1ntDrNjNmkyf6tfMQs9k2n_fx2Z4.png"
},
{
"title": "Starbucks VS Specialty Coffee: What's The Difference?",
"link": "https://www.javapresse.com/blogs/buying-coffee/starbucks-vs-specialty-coffee",
"snippet": "An approach to coffee that is fueled by globally conscious ethics, a rich appreciation for quality and diversity, and a thriving community that spans the globe.",
"source": "JavaPresse Coffee Company",
"favicon": "https://serpapi.com/searches/69fa3c20398dd84678d09081/images/6CiMKvVcpBWxyLfAaRlT_gDMIc7pDr5UMXsuvNEX5tS44voxxzB6u8ncnAm2hTBQ406wgsqe08OFgRl1ntDrNs-eka7_sTmliBjGPBLEXzc.png"
}
],
"footnote": "This is a search result, not an ad. Only ads are paid, and they'll always be labeled with \"Sponsored\" or \"Ad.\""
}
}
}
Example with q: mcdonalds.com with hl: esand gl: es
web_results_about_the_source may be returned only when gl is us(or not set).
{
"search_metadata": {
"id": "6a0b3384398dd8ad8bfa2b46",
"status": "Success",
"json_endpoint": "https://serpapi.com/searches/MtKnKVACeGp4Q3QiNq8KQQ/6a0b3384398dd8ad8bfa2b46.json",
"created_at": "2026-05-18 15:43:00 UTC",
"processed_at": "2026-05-18 15:43:00 UTC",
"google_about_this_result_url": "https://www.google.com/search/about-this-result?origin=www.google.com&req=ChVodHRwczovL21jZG9uYWxkcy5jb20&hl=es&gl=es",
"raw_html_file": "https://serpapi.com/searches/MtKnKVACeGp4Q3QiNq8KQQ/6a0b3384398dd8ad8bfa2b46.html",
"total_time_taken": 0.77
},
"search_parameters": {
"engine": "google_about_this_result",
"google_domain": "google.com",
"q": "mcdonalds.com",
"hl": "es",
"gl": "es"
},
"about_this_result": {
"link": "https://mcdonalds.com",
"favicon": "https://serpapi.com/searches/6a0b3384398dd8ad8bfa2b46/images/zeDEIRF8Ap2SXXtmTY_f4oYFKKJmDp_4mAqyd5AT2q8.png",
"about_the_source": {
"title": "McDonald's",
"subtitle": "Restaurante",
"description": {
"snippet": "McDonald's es una franquicia de restaurantes de comida rápida estadounidense con sede en Chicago, Illinois. Sus principales productos son las hamburguesas, las patatas fritas, los menús para el desayuno y los refrescos.",
"link": "https://es.wikipedia.org/wiki/McDonald%27s"
},
"footnote": "Esto es un resultado de búsqueda, no un anuncio. Solo los anuncios son de pago, y siempre aparecen con la etiqueta \"Patrocinado\" o \"Anuncio\"."
}
}
}
Example with q: About https://www.starbucks.com/ Deprecated page layout.
{
"search_metadata": {
"id": "66a0f508cb52ed0cced61a44",
"status": "Success",
"json_endpoint": "https://serpapi.com/searches/ecd4f7741c4e26a0/66a0f508cb52ed0cced61a44.json",
"created_at": "2024-07-24 12:35:20 UTC",
"processed_at": "2024-07-24 12:35:21 UTC",
"google_about_this_result_url": "https://www.google.com/search?tbm=ilp&q=About+https%3A%2F%2Fwww.starbucks.com%2F",
"raw_html_file": "https://serpapi.com/searches/ecd4f7741c4e26a0/66a0f508cb52ed0cced61a44.html",
"total_time_taken": 1.62
},
"search_parameters": {
"engine": "google_about_this_result",
"google_domain": "google.com",
"q": "About https://www.starbucks.com/"
},
"about_this_result": {
"title": "Starbucks Coffee Company",
"link": "https://www.starbucks.com/",
"source": "Starbucks",
"displayed_link": "https://www.starbucks.com/",
"favicon": "https://serpapi.com/searches/66a0f508cb52ed0cced61a44/images/31a6f907ef08bc7319908a56f124b168708650fc51957be36a334a323326aea7.png",
"about_the_source": {
"title": "Starbucks",
"subtitle": "Cafe company",
"description": {
"snippet": "Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It was founded in 1971, and is currently the world's largest coffeehouse chain.",
"snippet_details": [
{
"founded": "March 30, 1971, Pike Place Market, Seattle, WA",
"link": "https://www.google.com/search?q=Pike+Place+Market&stick=H4sIAAAAAAAAAOPgE-LUz9U3MLRIji-SAjONsi1NjbXUs5Ot9JNKizPzUouL4Yz4_ILUosSSzPw8q7T80ryU1JRFrIIBmdmpCgE5icmpCr6JRdmpJTtYGQHSu3_pWAAAAA"
},
{
"ceo": "Laxman Narasimhan (Mar 20, 2023–)",
"link": "https://www.google.com/search?q=Laxman+Narasimhan&stick=H4sIAAAAAAAAAOPgE-LUz9U3MLRIji-S4tVP1zc0zKjMMS0yzyjUUsxOttLPL0pPzMusSizJzM9D4Vglp-YvYhX0SazITcxT8EssSizOzM1IzNvByggAA58T9lYAAAA"
},
{
"headquarters": "Seattle, WA",
"link": "https://www.google.com/search?q=Seattle&stick=H4sIAAAAAAAAAOPgE-LUz9U3MLRIji-S4gAxUyyzirS0spOt9POL0hPzMqsSSzLz81A4VhmpiSmFpYlFJalFxYtY2YNTE0tKclJ3sDICAK8l9pBQAAAA"
},
{
"founders": "Gordon Bowker, Zev Siegl, Jerry Baldwin",
"link": "https://www.google.com/search?q=Gordon+Bowker&stick=H4sIAAAAAAAAAOPgE-LUz9U3MLRIji-SAjPNCs1y07TUs5Ot9JNKizPzUouL4Yz4_ILUosSSzPw8q7T80ryU1KJFrLzu-UUp-XkKTvnl2alFO1gZAaiFF5BUAAAA"
}
],
"link": "https://en.wikipedia.org/wiki/Starbucks"
},
"in_their_own_words": {
"snippet": "Our story begins in 1971 along the cobblestone streets of Seattle's historic Pike Place Market. It was here where Starbucks opened its first store, offering fresh-roasted coffee beans, tea and spices from around the world for our customers to take home.",
"link": "https://www.starbucks.com/about-us/",
"social": [
{
"name": "Official site",
"link": "https://www.starbucks.com/"
},
{
"name": "facebook.com",
"link": "https://www.facebook.com/Starbucks",
"thumbnail": "https://serpapi.com/searches/66a0f508cb52ed0cced61a44/images/31a6f907ef08bc7319908a56f124b168732755a4f5e9847f98f78028199a7218a3800c140f39f267acf12030a9cb3d44c12327275785ee1f2ed54237b419502781a4e7ad45e124b314f93fca1c8b3d29.png"
},
{
"name": "instagram.com",
"link": "https://www.instagram.com/starbucks",
"thumbnail": "https://serpapi.com/searches/66a0f508cb52ed0cced61a44/images/31a6f907ef08bc7319908a56f124b168732755a4f5e9847f98f78028199a7218a3800c140f39f267acf12030a9cb3d44c12327275785ee1fbfe388dd888fae7d23bad474656e97b70346f08b961429d5.png"
},
...
]
},
"site_first_indexed_by_google": {
"snippet": "More than 10 years ago"
},
"web_results_about_the_source": [
{
"title": "Starbucks Corp Company Profile - Overview",
"link": "https://www.globaldata.com/company-profile/starbucks-corp/",
"source": "Home - GlobalData",
"displayed_link": "https://www.globaldata.com › All Companies",
"snippet": "Starbucks Corp (Starbucks) is a beverage retailing company. It is one of the leading coffee chains in the world. The company's main activities include ...",
"about_page_link": "https://www.google.com/search?q=About+https://www.globaldata.com/company-profile/starbucks-corp/&tbm=ilp&sa=X&ved=2ahUKEwi996CZ2L-HAxVzrGoFHaQ7DgQQ9K8IegQIARAn",
"about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&google_domain=google.com&q=About+https%3A%2F%2Fwww.globaldata.com%2Fcompany-profile%2Fstarbucks-corp%2F"
},
{
"title": "Starbucks",
"link": "https://www.britannica.com/money/Starbucks",
"source": "Britannica",
"displayed_link": "https://www.britannica.com › Money › Companies › Consumer Discretionary",
"snippet": "Seattle, Washington–based Starbucks is the largest coffeehouse chain in the world, with more than 35000 stores globally as of 2022.",
"date": "July 20, 2024",
"about_page_link": "https://www.google.com/search?q=About+https://www.britannica.com/money/Starbucks&tbm=ilp&sa=X&ved=2ahUKEwi996CZ2L-HAxVzrGoFHaQ7DgQQ9K8IegQIARAr",
"about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&google_domain=google.com&q=About+https%3A%2F%2Fwww.britannica.com%2Fmoney%2FStarbucks"
},
{
"title": "Starbucks | SBUX Stock Price, Company Overview & News",
"link": "https://www.forbes.com/companies/starbucks/",
"source": "Forbes",
"displayed_link": "https://www.forbes.com › companies › starbucks",
"snippet": "Starbucks Corp. engages in the production, marketing, and retailing of specialty coffee. It operates through the following segments: Americas; China/Asia.",
"about_page_link": "https://www.google.com/search?q=About+https://www.forbes.com/companies/starbucks/&tbm=ilp&sa=X&ved=2ahUKEwi996CZ2L-HAxVzrGoFHaQ7DgQQ9K8IegQIARAv",
"about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&google_domain=google.com&q=About+https%3A%2F%2Fwww.forbes.com%2Fcompanies%2Fstarbucks%2F"
},
...
]
}
}
}
Example with q: About https://www.ashleyfurniture.com/ Deprecated page layout.
{
"search_metadata": {
"id": "683f44bdfc8a2bbef902d0a7",
"status": "Success",
"json_endpoint": "https://serpapi.com/searches/58a221aa2c9d4f68/683f44bdfc8a2bbef902d0a7.json",
"created_at": "2025-06-03 18:53:49 UTC",
"processed_at": "2025-06-03 18:53:49 UTC",
"google_about_this_result_url": "https://www.google.com/search?tbm=ilp&q=About+https%3A%2F%2Fwww.ashleyfurniture.com%2F",
"raw_html_file": "https://serpapi.com/searches/58a221aa2c9d4f68/683f44bdfc8a2bbef902d0a7.html",
"total_time_taken": 1.4
},
"search_parameters": {
"engine": "google_about_this_result",
"google_domain": "google.com",
"q": "About https://www.ashleyfurniture.com/"
},
"about_this_result": {
"title": "Ashley | Affordable Home Furniture and Home Goods",
"link": "https://www.ashleyfurniture.com/",
"source": "Ashley Furniture",
"displayed_link": "https://www.ashleyfurniture.com/",
"favicon": "https://serpapi.com/searches/683f44bdfc8a2bbef902d0a7/images/24ee3cda7e2bf4e67686ef9e2364d45ed54eb7873aeaa45cab921d853dd4a415.png",
"about_the_source": {
"title": "Ashley Furniture",
"reviews_from_the_web": [
{
"source": "https://uk.trustpilot.com",
"categories": "› Home & Garden › Furniture Stores › Home Furniture Shop",
"direct_link": "https://uk.trustpilot.com/review/ashleyfurniture.com",
"title": "Ashley Furniture Industries is rated \"Bad\" with 1.2 / 5 on Trustpilot",
"excerpt": "Salesperson amazing. Quality of furniture is extremely poor! Awful chemical smell upon arrival. Customer care sends a tech out to tell me to wait 2 days ...",
"rating": 1.2,
"number_of_ratings": 948
},
...
],
"description": {
"snippet_details": [
{
"address": "Prince Charles Dr, Nassau, Bahamas"
},
{
"phone": "+1 242-446-7147"
}
],
"link": "https://www.google.com/maps/place//data=!4m2!3m1!1s0x892f7df55431a1d3:0x7a69b62e21ce8e5"
},
"store_insights": {
"insights": [
{
"title": "Shipping",
"value": "Low"
},
{
"title": "Returns",
"value": "Good",
"extensions": [
"30-day"
]
},
{
"title": "Payment",
"value": "Exceptional",
"extensions": [
"PayPal"
]
},
{
"title": "Pricing",
"value": "Great"
}
],
"snippet": "Insights about shopping experience.",
"link": "https://support.google.com/googleshopping/answer/15098845"
},
"in_their_own_words": {
"snippet": "The Ashley Store in Hawthorne, CA represents the largest furniture store brand in North America and one of the world's best-selling furniture store brands with more than 1,000 locations worldwide.",
"link": "https://stores.ashleyfurniture.com/store/us/california/hawthorne/14600-ocean-gate-ave/"
},
"site_first_indexed_by_google": {
"snippet": "More than 10 years agoSee previous versions on Internet Archive's Wayback Machine",
"link": "https://web.archive.org/web/2if_/https://www.ashleyfurniture.com/"
},
"web_results_about_the_source": [
{
"title": "Ashley Furniture Industries",
"link": "https://en.wikipedia.org/wiki/Ashley_Furniture_Industries",
"source": "Wikipedia",
"displayed_link": "https://en.wikipedia.org › wiki › Ashley_Furniture_Industries",
"snippet": "Ashley Furniture Industries, Inc. is an American home furnishings manufacturer and retailer, [2] headquartered in Arcadia, Wisconsin.",
"about_page_link": "https://www.google.com/search?q=About+https://en.wikipedia.org/wiki/Ashley_Furniture_Industries&tbm=ilp&sa=X&ved=2ahUKEwihv6W29tWNAxVnN0QIHaMwNIQQ9K8IegQIARAv",
"about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&google_domain=google.com&q=About+https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FAshley_Furniture_Industries"
},
{
"title": "Ashley Furniture International | Our Mission Is Your Success",
"link": "https://ashley.biz/",
"source": "Ashley Furniture International",
"displayed_link": "https://ashley.biz/",
"snippet": "Ashley Furniture is the #1 furniture brand in USA and one of the world's largest furniture manufacturers. Open a store or sell our furniture.",
"about_page_link": "https://www.google.com/search?q=About+https://ashley.biz/&tbm=ilp&sa=X&ved=2ahUKEwihv6W29tWNAxVnN0QIHaMwNIQQ9K8IegQIARAz",
"about_page_serpapi_link": "https://serpapi.com/search.json?engine=google_about_this_result&google_domain=google.com&q=About+https%3A%2F%2Fashley.biz%2F"
},
...
]
}
}
}