Google, Bing, Yahoo search results, also known as SERPs (search engine results pages), can be a valuable source of information for businesses, researchers, and individuals. However, manually collecting this data can be time-consuming and tedious. Fortunately, the more straightforward solution is using a SERP API(web scraper), web scraping tools like SerpApi - the high-quality web scraping automation solution(crawlers).
SERP APIs like SerpApi allow you to scrape Google search web pages without coding or maintaining scraping scripts. Instead, you can make API calls to the Google Search API of the SerpApi server(Google Search scraper) to retrieve the search results you need. This can save you a lot of time and hassle. You don’t need to care about HTTP requests, parsing HTML files to JSON(parser), or captcha, IP address, bots detection, maintaining user-agent, HTML headers, being blocked by Google... You can concentrate on your business.
Before you start scraping the Google search page, it's important to understand the structure of the Google scraping search results page. A Google SERP consists of many components, including organic results, local results, ad results, the knowledge graph, direct answer boxes, images results, news results, shopping results, video results, google maps results, and more. Understanding this structure will allow you to extract the relevant information in an organized and efficient manner. Visit the SerpApi document page to explore more than 50 Google SERPs components with customization parameters and what the JSON response looks like.
Setting up a SerpApi account
The best way to get started with scraping Google SERPs is to create a SerpApi account. You can sign up for a free account on the SerpApi website, allowing you to make up to 100 API requests per month. If you need more, paid plans are also available with higher limits. Visit our pricing page to learn more.
Hooray! With your newly created account, you can visit the SerpAPI playground to try some searches and scrape your first result.
Making your first Google SERP scrape with SerpApi (Ruby)
And then run the following command in your terminal:
Next, you'll need to require the library and specify your API key:
require 'google_search_results' # scrape https://www.google.com/search?q=coffee page, real-time search search = GoogleSearch.new(q: "coffee", serp_api_key: "secret_api_key")
To retrieve the Google SERP for a given search query, you can use the following code:
results = search.get_hash
results variable now contains a hash with all the information from the Google SERP. Now that we have the response, we can extract the search results(you can use these organic results to improve your SEO). For example, we can store the "related_questions" in a CSV file or Google sheet/excel or use it to populate a database.
Useful guides for scraping Google Results
Looking for more guides with your favorite languages or use cases? Check out more blog posts from us:
- Scraping Google Results with Python(without "beautifulsoup" library): https://serpapi.com/blog/how-to-scrape-google-search-results-with-python/
- Scraping Google Results with NodeJS: https://serpapi.com/blog/scrape-google-search-in-nodejs/
- Scraping Google Results to enhance GPT-3: https://serpapi.com/blog/up-to-date-gpt-3-info-with/
- Want to master the keyword Google search? check out: https://serpapi.com/blog/ultimate-guide-to-google-search-operators-2023-guide/
- Tips and Tricks: https://serpapi.com/blog/tips-and-tricks-of-google-search-api/
It's important to remember that scraping is a delicate and often controversial topic, both ethically and legally. The SerpApi qualifies as "Legal US Shield" and is trusted by many customers like The New York Times, IBM, Shopify, KPMG, Airbnb, Harvard University, BrightLocal, and more.
If you have any questions, please feel free to reach out to me.