SerpApi streamlines the process of scraping search results pages. Today we will take a look inside the powerful Google Maps API. This feature makes it easy to scrape businesses and locations for info, photos, and reviews. You will see that whether you are starting with name of a specific location, a keyword search for a list of related businesses, or a list of IDs you have collected for a location, you can find the data you are looking for using the right query or sequence of queries. This can be a powerful tool for content aggregators, business owners, entrepreneurs, and others. To see this in action, head to the Playground, where you can try out different search queries and parameters.
This post is intended to provide a general overview of how to scrape Google Maps using SerpApi. We will use the Playground to demonstrate the process and make each step clear. We won't delve into any code or implementation details specific to a particular method or programming language. If you are looking for more details about how to do this with or without code, I recommend this tutorial for scraping Google Maps Local Results with Python, or this post about scraping Google Maps into a Google Sheets spreadsheet. You can also view the Related Post links at the bottom of the page.
Google Maps Local Results API
The usual flow for scraping Google Maps begins with a Google Maps Local Results API search. This is because in order to get detailed information about a business or location, we need one of two unique identifiers:
data_id. Some users may already have a list of these they have collected using a different method, but most need to get them by searching Google Maps for either a specific business, or a keyword.
You can use the Google Maps Local Results API by making sure the Google Maps
engine is selected, and setting the
type parameter to "Search:
You will also need to specify a
q (query) parameter and an
ll (GPS coordinates) parameter. The Playground will supply some default values for these after you select the
type. In this example we are using the default paramaters provided by the Playground to search for locations with the keyword "coffee" in New York:
You can see in the example above that a lot of information is available for these businesses just by using the Google Maps Local Results API.
Querying Google Maps Place Results API
If you need more details about a business or location than are available in the Google Local Results, we can use the Google Maps Place Results API.
The easiest way to do this is with the
Go back to the Google Maps Local Results API and search for McDonald's.
Let's say the top result is the one we are looking for. Scroll down in the JSON output and find the result in position 1. You can see there is a key named
We will now use the
place_id to query the Google Maps Place Results API. For this we can use the regular Google Maps
engine and besides
place_id we don't need to include any other parameters - though it is generally recommended to use all of the available location parameters with queries to SerpApi. You can see in the example below that we have only provided the
What if we don't have the
place_id for this location but we do have the
data_id? We can also search Google Maps Place Results with the
data_id but it is a little more complicated. We have to set
type=place and we also need to provide a value for the
data parameter. You might think you can just pass the
data_id here but to create the
data parameter we actually need to use the following format:
So we will also need the latitude and longitude of the location in order to search for it with the
data_id. If you look again at our Google Maps search for McDonald`s you will see that the GPS coordinates are also returned in the results for each location listed:
So our `data parameter will be
or "!4m5!3m4!1s0x89c25856329e3e85:0x36266aa626175152!8m2!3d40.762268999999996 !4d-73.9837579"
Click here to see it in the Playground.
Google Maps Reviews API
So how do we get reviews for a business? Go back to the Playground and select the Google Maps Reviews engine.
At the top of the window you will see there is a required parameter named
data_id with a value that looks like a string of random letters and numbers.
We need the
data_id in order to get the reviews for a given business. So if we want to get all the reviews for a nearby McDonald's, we first need to go back to the Google Maps Local Results API and search for McDonald's:
Let's say the top result is the one we are looking for. Scroll down in the JSON output and find the result in position 1, then find the
data_id. Just below the
place_id we extracted to use with the Google Maps Place Results API, you can see there is a key named
Now we can go back to Google Maps Reviews, and search using the
Google Maps Photos API
You can scrape photos and info about photos from any business or location with the Google Maps Photos API and the Google Maps Photo Meta API. Google Maps Photos requires the
data_id of the location - this is the same
data_id we can use to get Reviews, or construct a
data parameter for searching Places. Google Maps Photo Meta also requires a
data_id , but it is the
data_id of the particular photo, not of the location. Don't get confused and try to use the
data_id of a location to search the Google Maps Photo Meta API - it won't work.
The Google Maps Photos API and the Google Maps Photo Meta API also have their own separate engines -
Instead of looking at photos of McDonald's, lets search for Yellowstone Park. First we need to do a regular Google Maps (or Google Maps Local Results) search to get the
data_id for the location:
Now we can search with the Google Maps Photos API:
If we want detailed information about the first photo, we will need to get it's
data_id from the
Then we can use the
data_id in a request to the Google Maps Photo Meta API:
data_id with a
place_id or Vice Versa
You might find yourself in a situation where you have one kind of ID and you need the other. For example, you might have a list of
place_ids you've collected, but in order to use the Google Maps Reviews API or the Google Maps Photos API you need the
data_ids. This is fortunately very easy to remedy. We've already seen that either a
data_id or a
place_id can be used to query the Google Maps Place Results API.
If you make a request to Google Maps Place Results API you can see that both the
data_id and the
place_id are included in the JSON:
We've seen how to scrape businesses and locations for info, photos, and reviews using SerpApi's Google Maps API.
I hope you found the tutorial informative and easy to follow. If you have any questions, feel free to contact me at email@example.com.
- Google Maps API
- Google Maps Local Results API
- Google Maps Place Results API
- Google Maps Reviews API
- Google Maps Photos API
- Google Maps Photo Meta API