Scraping product details from Google Shopping lets you gather real-time information like prices, reviews, and online sellers directly from search results. In this post, we’ll walk through how to extract this data using a simple API.

Scrape product data from Google Shopping

When clicking on one of the products from Google Shopping website, you can see a detailed information about the product.

Product detail information on Google

How to scrape the product detail:

Scraping Google Shopping data

First, we need to scrape the Google Shopping results themselves. We can achieve this by calling the Google Shopping API.

Let's try scraping the Google Shopping website.

Preparation for accessing the SerpApi API in Python

  • Create a new main.py file
  • Install requests with:
pip install requests

Here is what the basic setup looks like:

import requests
SERPAPI_API_KEY = "YOUR_REAL_SERPAPI_API_KEY"

params = {
    "api_key": SERPAPI_API_KEY, #replace with your real API Key
    # soon
}

search = requests.get("https://serpapi.com/search", params=params)
response = search.json()
print(response)

With these few lines of code, we can access all of the search engines available at SerpApi, including the Google Shopping API.

import requests
SERPAPI_API_KEY = "YOUR_SERPAPI_API_KEY"

params = {
    "api_key": SERPAPI_API_KEY, 
    "engine": "google_shopping",
    "q": "shoes"
}

search = requests.get("https://serpapi.com/search", params=params)
response = search.json()
print(response)

To make it easier to see the response, let's add indentation to the output.

import json

# ...
# ...
# all previous code

print(json.dumps(response, indent=2))

Running this Python file should show you the listing for that keyword from the Google Shopping website.

Google Shopping API response

As you can see from the response, we get a token called "immersive_product_page_token" which we can use to scrape the details of the products.

By the way, here is the complete tutorial for Google Shopping:

How to scrape Google search results with Python
Learn how to quickly and effortlessly scrape Google search results using the SerpApi Python library. Bonus: export the data to a CSV file or a Database.
SerpApiHilman Ramadhan

Scraping product details from Google Shopping

We're now on the step 3 where we need to call the Google Immersive Product API to get the detailed product data.

params = {
    "api_key": SERPAPI_API_KEY, 
    "engine": "google_shopping",
    "q": "shoes"
}

# Step 1: Access Google Shopping API
search = requests.get("https://serpapi.com/search", params=params)
response = search.json()

# Step 2: Get the token of the product
#   You can get the immersive product page token from any of the shopping results
#   Here we get it from the first result
token_from_first_data = response["shopping_results"][0]["immersive_product_page_token"]

# Step 3: Access Immersive Product API to get product details
params = {
    "api_key": SERPAPI_API_KEY,
    "engine": "google_immersive_product",
    "page_token": token_from_first_data
}

search = requests.get("https://serpapi.com/search", params=params)
response = search.json()
print(json.dumps(response, indent=2))

Here is the result:

Google Immersive Product result

Available data on Google Immersive Product API:

  • product title
  • description
  • thumbnails
  • brand
  • total reviews
  • total rating
  • price range
  • ratings distribution
  • stores (online sellers)
  • reviews images
  • user reviews
  • related searches

[Update - October 2025]
Previously, you could only collect the first 3 stores. Now using the more_stores=true parameter you can collect all the available online sellers (stores)!

Google Product API is discontinued

Previously, the product information was also available on the Google Product API. Unfortunately, it appears that Google has discontinued this endpoint. So, we can use the Google Immersive Product API as the replacement.

[Update - Sep 2025]
We can still support the mobile version of the Google Product API. Right now, we're still working on supporting all the previous information, including specs and reviews.

[Update - Sep 2025]
Google completely removed the Google Product API, including the mobile version.