What will be scraped

image

📌Note: the knowledge graph has different layouts, so the code I provide works with this layout as shown in the screenshot.

Preparation

First, we need to create a Node.js* project and add npm packages cheerio to parse parts of the HTML markup, and axios to make a request to a website. To do this, in the directory with our project, open the command line and enter npm init -y, and then npm i cheerio axios.

*If you don't have Node.js installed, you can download it from nodejs.org and follow the installation documentation.

Process

SelectorGadget Chrome extension was used to grab CSS selectors by clicking on the desired element in the browser. If you have any struggles understanding this, we have a dedicated Web Scraping with CSS Selectors blog post at SerpApi.
The Gif below illustrates the approach of selecting different parts of the results.

how2

Full code

const cheerio = require("cheerio");
const axios = require("axios");

const searchString = "tesla";                                    // what we want to search
    const encodedString = encodeURI(searchString);              // what we want to search for in URI encoding

const domain = `http://google.com`;                             // google domain of the search

const AXIOS_OPTIONS = {
  headers: {
    "User-Agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/101.0.4951.64 Safari/537.36",
  },                                                            // adding the User-Agent header as one way to prevent the request from being blocked
  params: {
    q: encodedString,                                           // our encoded search string
    hl: "en",                                                   // Parameter defines the language to use for the Google search
    gl: "us",                                                   // parameter defines the country to use for the Google search
  },
};

function getKnowledgeGraphInfo() {
  return axios.get(`${domain}/search`, AXIOS_OPTIONS).then(function ({ data }) {
    let $ = cheerio.load(data);

    const pattern = /s='(?<img>[^']+)';\w+\s\w+=\['(?<id>\w+_\d+)'];/gm;      // https://regex101.com/r/pMd0yx/1
    const images = [...data.matchAll(pattern)].map(({ groups }) => ({ id: groups.id, img: groups.img.replace(/\\x3d/gi, "") }));

    const allInfo = {
      title: $(".I6TXqe .qrShPb span").text().trim(),
      type: $(".I6TXqe .wwUB2c span").text().trim(),
      image: images.find(({ id }) => id === $(".I6TXqe .FZylgf img").attr("id"))?.img,
      website: $(".I6TXqe .B1uW2d").attr("href"),
      description: {
        text: $(".LWkfKe+ span").text().trim(),
        source: $(".NJLBac").text().trim(),
        link: $(".NJLBac").attr("href"),
      },
      main: Array.from($(".I6TXqe .wDYxhc .Z1hOCe")).reduce((acc, el) => {
        const key = $(el).find(".w8qArf a").text().trim();
        return { ...acc, [key]: $(el).find(".kno-fv").text() };
      }, {}),
      profiles: Array.from($(".I6TXqe .OOijTb .fl")).reduce((acc, el) => {
        const key = $(el).find(".CtCigf").text().trim();
        return { ...acc, [key]: $(el).find("a").attr("href") };
      }, {}),
      peopleAlsoSearchFor: Array.from($(".I6TXqe .VLkRKc").closest(".UDZeY").find(".Wr0c6d")).reduce((acc, el) => {
        const key = $(el).text().trim();
        return { ...acc, [key]: domain + $(el).attr("href") };
      }, {}),
    };

    return allInfo;
  });
}

getKnowledgeGraphInfo().then(console.log);

Code explanation

Declare constants from required libraries:

const cheerio = require("cheerio");
const axios = require("axios");
Code Explanation
cheerio library for parsing the html page and access the necessary selectors
axios library for requesting the desired html document

Next, we write in constants what we want to search for and encode our text into a URI string:

const searchString = "tesla";
const encodedString = encodeURI(searchString);
Code Explanation
searchString what we want to search
encodedString what we want to search for in URI encoding

Next, we write down the necessary parameters for making a request:

const AXIOS_OPTIONS = {
  headers: {
    "User-Agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/101.0.4951.64 Safari/537.36",
  },
  params: {
    q: encodedString,
    hl: "en",
    gl: "us",
  },
};
Code Explanation
headers HTTP headers let the client and the server pass additional information with an HTTP request or response
User-Agent is used to act as a "real" user visit. Default axios requests user-agent is axios/0.27.2 so websites understand that it's a script that sends a request and might block it. Check what's your user-agent.
q encoded in URI search query
hl parameter defines the language to use for the Google search
gl parameter defines the country to use for the Google search

And finally a function to get the necessary information:

function getKnowledgeGraphInfo() {
  return axios.get(`${domain}/search`, AXIOS_OPTIONS).then(function ({ data }) {
    let $ = cheerio.load(data);

    const pattern = /s='(?<img>[^']+)';\w+\s\w+=\['(?<id>\w+_\d+)'];/gm;
    const images = [...data.matchAll(pattern)].map(({ groups }) => ({ id: groups.id, img: groups.img.replace(/\\x3d/gi, "") }));

    const allInfo = {
      title: $(".I6TXqe .qrShPb span").text().trim(),
      type: $(".I6TXqe .wwUB2c span").text().trim(),
      image: images.find(({ id }) => id === $(".I6TXqe .FZylgf img")?.attr("id")).img,
      website: $(".I6TXqe .B1uW2d").attr("href"),
      description: {
        text: $(".LWkfKe+ span").text().trim(),
        source: $(".NJLBac").text().trim(),
        link: $(".NJLBac").attr("href"),
      },
      main: Array.from($(".I6TXqe .wDYxhc .Z1hOCe")).reduce((acc, el) => {
        const key = $(el).find(".w8qArf a").text().trim();
        return { ...acc, [key]: $(el).find(".kno-fv").text() };
      }, {}),
      profiles: Array.from($(".I6TXqe .OOijTb .fl")).reduce((acc, el) => {
        const key = $(el).find(".CtCigf").text().trim();
        return { ...acc, [key]: $(el).find("a").attr("href") };
      }, {}),
      peopleAlsoSearchFor: Array.from($(".I6TXqe .VLkRKc").closest(".UDZeY").find(".Wr0c6d")).reduce((acc, el) => {
        const key = $(el).text().trim();
        return { ...acc, [key]: domain + $(el).attr("href") };
      }, {}),
    };

    return allInfo;
  });
}
Code Explanation
function ({ data }) we received the response from axios request that have data key that we destructured (this entry is equal to function (response) and in the next line cheerio.load(response.data))
pattern a RegEx pattern for search and define full images. See what it allows you to find
images an array that contains the id of the img selector and the image itself
[...data.matchAll(pattern)] in this code we use spread syntax to create an array from an iterator that was returned from matchAll method (in this case this entry is equal to Array.from(data.matchAll(pattern)))
.replace('\\x3d', '') in this code we remove \\x3d chars from the end of the base64 image format string to display image properly
allInfo an object with full info from knowledge graph
{ id } id that we destructured from images array element to compare it with id attribute from html element
.attr('href') gets the href attribute value of the html element
$(el).find('.kno-fv') finds element with class name kno-fv in all child elements and their children of el html element
$(".I6TXqe .VLkRKc").closest(".UDZeY") finds the nearest parent element with class name UDZeY in elements with class name I6TXqe that have elements with class names VLkRKc
.text() gets the raw text of html element
.trim() removes whitespace from both ends of a string
{...acc, [key]: $(el).find(".kno-fv").text()} in this code we use spread syntax to create an object from result that was returned from previous reduce call and add to this object new item with key key and the value from html element

Now we can launch our parser. To do this enter node YOUR_FILE_NAME in your command line. Where YOUR_FILE_NAME is the name of your .js file.

Output

{
  "title": "Tesla, Inc.",
  "type": "Automotive company",
  "image": "data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAGMAAACACAMAAAAoNSeLAAAAb1BMVEX////oISfmAADqQUXrUVTnChTxjpDnDhfudnnoGiHnAAXnAA7nFBztW1/nAAnoHiT0oaL85eb/+vr2tbfqOD33v8Dzm53tYmX4xsf+8/P97e350dLwhYb1qarve33pKjDrSk762drub3LpMTbuaWxRPUBKAAAFaUlEQVRoge2ba7eyLBCGczwQgppapuWp2v//N74aCih0eoK13g9dX1obkRsHnBnAvdm8JEsvh6Yo2mO/vzmM274/tkXRHC5p9rqBp5wueRDhEAAIQhQniTOTJJgiRIYrIY6K/HL6l+arsog6gBhh0bCeBKMYwi4qyuqD9rND0AO8bn2p5AP0QfmW6c6sfaWJwTaExCEjJmSwndIJjAC84PzcQPl11f7dEAPYPbZ10TQ5o2mKuj26eLy0Muf4PNvDA7Odmj3EVGqeDkOKozYvL48NUF3KvI7oMCmoJERD6Bt1GhwiIFhqP4T93+7tUazK3d8NQkkHk/BYylXSOgEsXYZbm0vdyLKhu6pcVV6qTHrEU952ckcpOEHKr54hEReI1/Ar1Tmvr14yDCW4ioY7lCInutb5mXcg3XkA3OAJSOO/TyYBaOcOZ+fm6owvH2VDSrYriSthk2KYbyF022ZurjpsZxksd6yEoSCGazm3X+whXAyj48BuIbGDxdweJ0hfzDqHPyDDzbCYxjcE7o7ZNs09P/bXL8goIo9hCWoF7If+cRrIqrgB6he9KiMmeWpcn2jaZyJiHpw0EszcBM3TtvQuG5U8Ig8Fxn52c8Wse1aN+MtpKzgVSUgf3zniH6e6EXpekcJtp3m3SvBf+0AI7nXrR5aSHsYHzbPo+zYEigEhko8mFRLjxUTbNxRpbJV1S0uNThRot3c9r5dELsMby/+inue5+w6FiqumN+2AVLIIir3gkJ6q6j6hRasJTqXXhtw7V1WnNA+8WDIE6h64uqonvLt1Kl/ppCiLJMfnyZXSlncl9B676npyXLCKM3/6CYfaZbXpxUymqfGAMhkfBZpVceBrNeJ1vSIeH8J5Hgk3WQAo8delB/1kXT/uJoPEf/4QjLSGP6XsgYZidQ+C99KgVH179BpEqVf+U6LF2OveM3x8feMHtLqJhd6w/Ac0RKMBB6MaZ92AgC4+/DvamARGJbQTK3EMa3hq4KPrTOVbAjW6kN3r2z4iV42leJJvuWg00te3fUSmvCAJNSwxZHnKgkbNgL/luvYmtDau0azDVJwb11C8iWFPMqJ4k/iTpfKbOMtBT/bmJdbehJoNUIx66U1QYUFjFaYMByjGypsY9yQj2VJDzUlMsMhNcG9FY5H0Gg9QjEL2JmSd6pphkfTqVmIGWHgTsOBJRmQNJbU3hLQsxLoVpQkkb2I41RXksRgO8wGKIYUpCwGKIXkT06mugNsqwdY0jvPEoldrGtybEBsBisG9iSVPMsKX0FYC1MQ86LE9iTnptZDqCqYltIVUVzDlJspejEkmb2LNk4xMYSr8YlfkNfekN+leV/yCe9JrLUAx7ktoK6mu4B6mQlsBinH3JjY9yUAWjl732/PTF7jYricZGZbQFgMUY0dspbqCIUxZDFCMwZvYSnUFyMJezJpIe3hilhpsBihGbi3VFZyNb/FpsJfqCuylugK7wYNhNZb/+PHjx48fP378+L8QuQswW3vvbnJhNy3Ig71UOH851Nxu6/V6K9dzoyHX9wcQxnT85R86dvdiBv+MqfaxKJy/i9qFymc/J4h5PTJudqXtdru9UuyNv3zJmhVbDi+sUdfOhfx4cEdiZd+hCvjNLd9PO0H4xpli7fdqoU5DSwrvbOaY1WhcT8KdVuQ1cqTC8qHGQb67n4d4rZH5IeLAvKypCeWFeD6w1WjkgOkMJvORj2KrLIhmjmJ4PV4YPdWIk/2MOFZ6bzwkKniqIRamrm9EQzkeHjT4nspjjUMdSNTzHVnDi6jQwKJmW72vkY7/xcDHfP6sICV8JlBHaDiiZv/Bc2wu0oHjXKkC+XRb0uCnhq3WVv8BTCtO1ouuiQsAAAAASUVORK5CYII",
  "website": "http://www.tesla.com/",
  "description": {
    "text": "Tesla, Inc. is an American automotive and clean energy company based in Austin, Texas. Tesla designs and manufactures electric vehicles, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services.",
    "source": "Wikipedia",
    "link": "https://en.wikipedia.org/wiki/Tesla,_Inc."
  },
  "main": {
    "Customer service chat": "Online Chat",
    "Stock price": "TSLA (NASDAQ) $663.90 -45.52 (-6.42%)May 20, 4:00 PM EDT - Disclaimer",
    "Customer service": "1 (888) 518-3752",
    "Sales": "1 (650) 681-5100",
    "Founded": "July 1, 2003, San Carlos, CA",
    "Headquarters": "Austin, TX",
    "Founders": "Elon Musk, Martin Eberhard, JB Straubel, Marc Tarpenning, Ian Wright"
  },
  "profiles": {
    "Twitter": "https://twitter.com/Tesla",
    "Instagram": "https://www.instagram.com/teslamotors",
    "LinkedIn": "https://www.linkedin.com/company/tesla-motors",
    "YouTube": "https://www.youtube.com/user/TeslaMotors",
    "Facebook": "https://www.facebook.com/electriceverywhere/"
  },
  "peopleAlsoSearchFor": {
    "Rivian": "http://google.com/search?hl=en&gl=us&q=Rivian&si=AC1wQDBgv4q3A2ojf086TvVgL6tTfKEZW2vrlR3V2uQ-r4wcbsReC3ET6H2gzOSJ83emah_DqBM87DBklcE_mqoTL6cnz4FB1PMxbYfHDHyZdLCyx8zARIwys088KWe7WiklQlXZK_a7dUf-yHR9rfskLPg5guGpehAFTM3fd3hWpBPW5dczKTfsYPqr14le6A9ntskIhEz3TcTFs-NfV-pYomsgg4TqTCwEZ2q78gSuQ2k7lCmM2RK7N6D_QrOJII8refqi1sQCnF5fSz2dpVnhex28ek6DZBQAIBWnfpqfBT0TR8mmzQY%3D&sa=X&ved=2ahUKEwi24_rLyfX3AhVVK80KHf-fDDoQxA16BAhiEAU",
    "Porsche": "http://google.com/search?hl=en&gl=us&q=Porsche&si=AC1wQDCwN61-ebmuwbQCO5QCrgOvEq5bkWeIzJ5JczItzAKNdRDXvnuw4L4VhlFx9HJV6OqmqtHAqzPbjVJQTwLot5VNg5xzaaCA4jSgbzJaVgihv2J3-LIDNlX1WqL91VSm_FeZk82jX-bHWYKn10Fi0s1BJzHTawI0qAtv96gwjDkx7V_htiR2kxFVzA7AQ4cQCw3CJ6Ip1UkJtRCk5CfuKq3PhLki8BfCXnAWXVPJ7q8ySkdC74wGOae908caHajpT8We8-UmIUtPdHFJCOecopicrNqwbDKyCtQFvP-2Q5CY5uyu2DA%3D&sa=X&ved=2ahUKEwi24_rLyfX3AhVVK80KHf-fDDoQxA16BAhiEAc",
    "NIO": "http://google.com/search?hl=en&gl=us&q=NIO&si=AC1wQDAXKblb4YtxZaDquKpQ5Js55CVph8NS1FIwBhgs6qyyHkehlU67aH1NSQuNhCW8DVAYZPw0DpddMm6wTKTN_Bvaze-B5FZFuI7smOYC3exZRBqB1hk0qKg9Kiv1fQ59L8TBbBAU8OOK0XFI4nAnmzy7G1NxHWMC_rq2hInqckB6GzyuGbsYEFixmX3yYpjCk9nUgVi_bvFQ-uWAdGaEZEaX-TpmPVtqjgcckC13fXyJMz-b8twpo4MntcWGbO06ceNB2YD9IvnaliU-XIfwHtOZc2pEhvax5L1V4cNA2sXlCyiTCx0%3D&sa=X&ved=2ahUKEwi24_rLyfX3AhVVK80KHf-fDDoQxA16BAhiEAk",
    "Sunrun": "http://google.com/search?hl=en&gl=us&q=Sunrun&si=AC1wQDBgv4q3A2ojf086TvVgL6tTfKEZW2vrlR3V2uQ-r4wcbmSu5nhquKqWlG2lGADH9r4kgGmXn4Lx085H40Gw8Qkq5MAMrE_2zOdeGSFnxbNwaYps0-scCzFFuAgxHXGMOmaKcxEYHFbpyU29GQaUYPgTlYfFkN9MHAcmUOFQVoDAAuPOSgbHN3qoHZP7jZiqoHw74zfkgeYScjelV-aWW1jx8mBj4pStMhjKSwEoLlri5O63Di9LXMX9LIAasThnFWea1p-jMKTqh4GUWrQXSjXOMFRGAgS_uBO7Fkfe0-vXKOx77A0%3D&sa=X&ved=2ahUKEwi24_rLyfX3AhVVK80KHf-fDDoQxA16BAhiEAs"
  }
}

Google Knowledge Graph API

Alternatively, you can use the Google Knowledge Graph API from SerpApi. SerpApi is a free API with 100 search per month. If you need more searches, there are paid plans.

The difference is that you will get a ready-made structured JSON, and you will not need to look for the right selectors, which can change over time, bypass blocking from Google, and maintain a solution written from scratch. Check out the playground.

First we need to install google-search-results-nodejs. To do this you need to enter in your console: npm i google-search-results-nodejs

const SerpApi = require("google-search-results-nodejs");
const search = new SerpApi.GoogleSearch(process.env.API_KEY);

const searchString = "tesla";                           // what we want to search

const params = {
  engine: "google",                                     // search engine
  q: searchString,                                      // search query
  google_domain: "google.com",                          // google domain of the search
  gl: "us",                                             // parameter defines the country to use for the Google search
  hl: "en",                                             // Parameter defines the language to use for the Google search
};

const getKnowledgeGraph = function ({ knowledge_graph }) {
  const allInfo = {
    title: '',
    type: '',
    image: '',
    website: '',
    description: {},
    main: {},
    profiles: {},
    peopleAlsoSearchFor: {}
  } 
    for (const key in knowledge_graph) {
        if (key.includes('_link') || key.includes('_stick') || key === "see_results_about") {
        } else if (key === 'title') {
          allInfo.title = knowledge_graph[key]
        } else if (key === 'type') {
          allInfo.type = knowledge_graph[key]
        } else if (key === 'image') {
          allInfo.image = knowledge_graph[key]
        } else if (key === 'website') {
          allInfo.website = knowledge_graph[key]
        } else if (key === 'description') {
          allInfo.description.text = knowledge_graph[key];
        } else if (key === 'source') {
          allInfo.description.source = knowledge_graph[key].name;
          allInfo.description.link = knowledge_graph[key].link;
        } else if (key === 'profiles') {
          allInfo.profiles = knowledge_graph[key].reduce((acc, el) => {
            return { ...acc, [el.name]: el.link };
          }, {});
        } else if (key === 'people_also_search_for') {
          allInfo.peopleAlsoSearchFor = knowledge_graph[key].reduce((acc, el) => {
            return { ...acc, [el.name]: el.link };
          }, {});
        } else {
          allInfo.main = {...allInfo.main, [key]: knowledge_graph[key]}
    }
  }
  return allInfo
};

const getJson = (params) => {
  return new Promise((resolve) => {
    search.json(params, resolve);
  })
}

getJson(params).then(getKnowledgeGraph).then(console.log)

Code explanation

Declare constants from required libraries:

const SerpApi = require("google-search-results-nodejs");
const search = new SerpApi.GoogleSearch(API_KEY);
Code Explanation
SerpApi SerpApi Node.js library
search new instance of GoogleSearch class
API_KEY your API key from SerpApi

Next, we write down what we want to search and the necessary parameters for making a request:

const searchString = "tesla";

const params = {
  engine: "google",
  q: searchString,
  google_domain: "google.com",
  gl: "us",
  hl: "en",
};
Code Explanation
searchString what we want to search
engine search engine
q search query
google_domain google domain: google.com, google.de, google.fr
gl parameter defines the country to use for the Google search
hl parameter defines the language to use for the Google search

Next, we write a callback function in which we describe what data we need from the result of our request:

const getKnowledgeGraph = function ({ knowledge_graph }) {
  const allInfo = {
    title: '',
    type: '',
    image: '',
    website: '',
    description: {},
    main: {},
    profiles: {},
    peopleAlsoSearchFor: {}
  } 
    for (const key in knowledge_graph) {
        if (key.includes('_link') || key.includes('_stick') || key === "see_results_about") {
        } else if (key === 'title') {
          allInfo.title = knowledge_graph[key]
        } else if (key === 'type') {
          allInfo.type = knowledge_graph[key]
        } else if (key === 'image') {
          allInfo.image = knowledge_graph[key]
        } else if (key === 'website') {
          allInfo.website = knowledge_graph[key]
        } else if (key === 'description') {
          allInfo.description.text = knowledge_graph[key];
        } else if (key === 'source') {
          allInfo.description.source = knowledge_graph[key].name;
          allInfo.description.link = knowledge_graph[key].link;
        } else if (key === 'profiles') {
          allInfo.profiles = knowledge_graph[key].reduce((acc, el) => {
            return { ...acc, [el.name]: el.link };
          }, {});
        } else if (key === 'people_also_search_for') {
          allInfo.peopleAlsoSearchFor = knowledge_graph[key].reduce((acc, el) => {
            return { ...acc, [el.name]: el.link };
          }, {});
        } else {
          allInfo.main = {...allInfo.main, [key]: knowledge_graph[key]}
    }
  }
  return allInfo
};
Code Explanation
knowledge_graph an object that we destructured from response
allInfo we define an object and create a structure like in a page
{...acc, [el.name]: el.link} in this code we use spread syntax to create an object from result that was returned from previous reduce call and add to this object new item with key el.name and value el.link

Also, we need to iterate our knowledge_graph object instead of just getting data like const allInfo = {title: knowledge_graph.title, ...} because data (key names) that I called main is changes with different search requests in the knowledge_graph object.

Next, we wrap the search method from the SerpApi library in a promise to further work with the search results and run it:

const getJson = (params) => {
  return new Promise((resolve) => {
    search.json(params, resolve);
  })
}

getJson(params).then(getKnowledgeGraph).then(console.log)

Output

{
  "title": "Tesla, Inc.",
  "type": "Automotive company",
  "image": "https://serpapi.com/searches/628b8735c9de453fe70b510f/images/1a7dfb07b83eed4f02ee96a98be925e974d4df171887903d.png",
  "website": "http://www.tesla.com/",
  "description": {
    "text": "Tesla, Inc. is an American automotive and clean energy company based in Austin, Texas. Tesla designs and manufactures electric vehicles, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services.",
    "source": "Wikipedia",
    "link": "https://en.wikipedia.org/wiki/Tesla,_Inc."
  },
  "main": {
    "customer_service_chat": "Online Chat",
    "stock_price": "TSLA (NASDAQ) $663.90 0.00 (0.00%)May 20, 4 - 00 PM EDT - Disclaimer",
    "customer_service": "1 (888) 518-3752",
    "sales": "1 (650) 681-5100",
    "founded": "July 1, 2003, San Carlos, CA",
    "headquarters": "Austin, TX",
    "founders": "Elon Musk, Martin Eberhard, JB Straubel, Marc Tarpenning, Ian Wright",
    "latest_models": [
      {
        "name": "2022 Tesla Model 3",
        "link": "https://www.google.com/search?gl=us&hl=en&q=2022+Tesla+Model+3&stick=H4sIAAAAAAAAAONgFuLUz9U3SCmyNEhR4tVP1zc0LEoxyzUwLqvQEnbOzy1IzKsMyffNT0nNiUxNLCpexCpkZGBkpBCSWpyTqAAWVzDewcoIAL7IDD1JAAAA&sa=X&ved=2ahUKEwjSlIW_2PX3AhVIgnIEHZbWC48QxA16BAhbEAQ",
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}

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