If you don’t have a background in computer science or software engineering, there’s a good chance you’ve never heard of SerpApi. And if you’ve ever landed on the homepage, you might have thought: “This looks powerful… but I have no idea how to use it.”

You’re not alone.

A lot of people hear terms like “API” or “Ruby on Rails” and immediately check out (or imagine a gemstone on a train—no judgment). But here’s the thing: SerpApi isn’t just for developers. In fact, it can be incredibly useful for non-technical professionals, especially for those working in public relations.

Why PR Professionals Spend So Much Time on Research

If you work in PR, you already know how much time goes into media research. Whether you’re planning a new campaign, looking for journalists who’ve covered your client, tracking competitor coverage, or researching a trending topic, the process usually looks the same. You go to Google, type in a keyword or brand name, click on the “News” tab, scroll through articles, and copy links into a spreadsheet. It gets the job done, but it’s time-consuming, and when you’re juggling multiple clients or campaigns, it can easily eat up hours of your day.

A Simpler Way: Use SerpApi (No Coding Required)

This is where SerpApi’s no-code tool comes in: https://nocodeserpapi.com/. It was built specifically for people who don’t code but still want access to powerful search data. The nocode site still utilizes SerpApi’s APIs to pull in the data, but instead of providing structured JSON data, it goes a step further by turning that data into a clean, ready-to-use Excel spreadsheet with all the key details already organized for you. And the best part? You don’t need to understand any of the technical side to start using it.

How to Get Started (It’s Easier Than You Think)

Here’s all you need to do:

Step 1: Create a Free Account

Go to SerpApi.com and sign up for a free account.

Step 2: Copy Your API Key

Once you’re in your dashboard, you’ll see your private API key. Copy it.

Step 3: Go to the No-Code Tool

Visit https://nocodeserpapi.com/ and click “Try it Now.”

Step 4: Paste Your API Key

You’ll see a prompt at the top of the page, paste your key there and save it.

Step 5: Choose “Google News”

Now you’re ready to start searching.

Here’s Where It Gets Really Useful

Let’s say you want to find recent articles about your client or a topic.

  • Type in a keyword (like “SerpApi” or “Best SERP APIs”)
  • Open advanced options if you want to filter by country
  • Click “Search and Export”

That’s it.

Within seconds, you’ll get a downloadable spreadsheet filled with:

  • Article titles
  • Media outlet names
  • Direct links to each story

All of this data is pulled using SerpApi’s Google News API, but from your perspective, it just feels like magic.

Why This Is a Game-Changer for Public Relations Professionals

Instead of spending hours manually searching and copying links, you can:

  • Quickly build media lists
  • Find journalists already covering your topic
  • Track competitor coverage
  • Stay on top of trends in real time

And because it’s powered by the Google Results News API, you’re getting accurate, up-to-date results straight from Google News (just without the manual work).

Give It a Try

If you’re in PR (or really any role that involves research), this tool can save you a ton of time.

Create a free account and try it yourself. Visit SerpApi.com to get started.

And if you need a walkthrough, there’s also a helpful YouTube video to guide you step by step.