SerpApi’s Naver Search API

One of the newest API’s to be brought into production for SerpApi besides the Apple API is the Naver search. Following up a forum thread based on a user’s request: SerpApi decided to expand it’s reach and start to scrape Naver. For those not familiar with Naver here’s a brief overview taken from the Wikipedia:

Naver (Hangul: 네이버) is a South Korean online platform operated by the Naver Corporation. It debuted in 1999 as the first web portal in South Korea to develop and use its own search engine…As of September 2017, the search engine handled 74.7% of all web searches in South Korea and had 42 million enrolled users. More than 25 million Koreans have Naver as the start page on their default browser and the mobile application has 28 million daily visitors.[citation needed] Naver has also been referred to as ‘the Google of South Korea’

Let’s go ahead and breakdown the search, results, and the different parameters that can be found on the demonstration playground.

As always when introducing a new API I find the Playground area to be the most visually informative tools, next to the documentation that can be found here:

Instead of Google’s organic_results key value pair, Naver’s is set to web_results.

The best way to see what kind of data sets there would be is to check the raw JSON of the search. You can go about getting this data by taking the specific id from the search and putting it into the url like this:<INSERT_ID_HERE>.json

Or if you have a regular library implementation it may be a bit easier to see and navigate.

The HTML element make up on Naver is a bit different than Google, Baidu, Bing and other’s but it’s basically the same search engine feel.

It is important to mention, if you are navigating from any of the Google Search engine’s be sure to check the data fields, besides the search_metadatasearch_parameterspagination and serpapi_pagination the data can be quite different.

Since Naver is a new API for SerpApi to scrape, there are not too many extra parameters that have been added to this engine. Our goal is to scrape as many engines and as package as much data that can be found on the HTML’s of these pages.

If you happen to find any parameter that work with Naver please reach out to or so we can add more specific searches!

You can sign-up for SerpApi here:

You can find the SerpApi user forum here:

You can find the API documentation here: