What’s New at SerpApi: July 2025 Changelog

We were busy in July. Here are July 2025's product updates, feature launches, and fixes we’ve made to improve your experience with SerpApi. Whether you're building something new or scaling your automation, these updates are here to help you do it faster and smarter.

⭐️ Top Updates

Free Plan Upgrade
We've upgraded our free plan. We've increased the number of searches from 100 searches/month to 250 searches/month. That’s 2.5x more than before!

All free accounts run lightning fast now. We've upgraded all free accounts from Best Effort to Ludicrous Speed.

JSON Restrictor
We now support returning only specific fields in the API response body with the "JSON Restrictor" feature as selected by you. All you need to do is add the json_restrictor parameter to your request along with the fields you need.

For example, to only select organic_results, you would set json_restrictor=organic_results. For only the first 3 organic results, you set json_restrictor=organic_results[0:3].

More examples can be found in this guide.

json restrictor feature

Google Video Light API
Get a faster response when collecting Google videos using our brand new "Google Video Light API". Discover more about this new API in our documentation.

Google Videos Light API documentation

Apply multiple filters on the Google Shopping API
Multiple filters can now joined together on the Google Shopping API. This can be done by separating multiple shoprs tokens with ||. These tokens are then merged together on our side. For example:

CAEYASoGY29mZmVlMhoIARIKV2hvbGUgQmVhbjoKCO7-OBDx_jgwAli3yx9gAg||CAEYASoGY29mZmVlMhcIARIHSW5zdGFudDoKCO7-OBDw_jgwAli3yx9gAg||CAEYASoGY29mZmVlMhMIARIDUG9kOgoI-5xlEPycZTADWLfLH2AC||CAEYASoGY29mZmVlMhMIARIDQmFnOgoIgZ1lEISdZTAAWLfLH2AC

Additionally, you can specify some of the more common filters directly in the API such as min_price, max_price, on_sale and much more. Check documentation for the full list.

🚀 New Features

🛠️ Improvements

🐞 Bug Fixes

📢 In Case You Missed It

This month's featured blog post:

How to Scrape Individual Websites Found via Google Search Results
Learn how to scrape individual websites discovered via Google Search with Python in this step-by-step tutorial.

💬 We’d Love Your Feedback

Your input helps us improve. If something’s not working as expected, or if there’s a feature you’d love to see, let us know. You can reach us anytime at contact@serpapi.com.

Thanks for building with SerpApi!

🔗 Follow Us

X | LinkedIn | Facebook | YouTube | Instagram