> ## Content Index > Fetch the complete content index at: https://serpapi.com/blog/llms.txt > Use this file to discover other available public pages before exploring further. # How PR Professionals Can Use SerpApi’s No-Code Tool for Media Research (No Coding Needed) - URL: https://serpapi.com/blog/google-news-api-media-research/ - Published: 2026-03-25T20:33:47.000Z - Updated: 2026-03-25T22:40:07.000Z - Description: If you work in PR, you already know how much time goes into media research. Whether you’re planning a new campaign, looking for journalists who’ve covered your client, tracking competitor coverage, or researching a trending topic, the process usually looks the same. - Author: Jordanne Pallesen - Tags: google news, No Code If you don’t have a background in computer science or software engineering, there’s a good chance you’ve never heard of SerpApi. And if you’ve ever landed on the homepage, you might have thought: *“This looks powerful… but I have no idea how to use it.”* You’re not alone. A lot of people hear terms like “API” or “Ruby on Rails” and immediately check out (or imagine a gemstone on a train—no judgment). But here’s the thing: SerpApi isn’t just for developers. In fact, it can be incredibly useful for non-technical professionals, especially for those working in public relations. ## **Why PR Professionals Spend So Much Time on Research** If you work in PR, you already know how much time goes into media research. Whether you’re planning a new campaign, looking for journalists who’ve covered your client, tracking competitor coverage, or researching a trending topic, the process usually looks the same. You go to Google, type in a keyword or brand name, click on the “News” tab, scroll through articles, and copy links into a spreadsheet. It gets the job done, but it’s time-consuming, and when you’re juggling multiple clients or campaigns, it can easily eat up hours of your day. ## **A Simpler Way: Use SerpApi (No Coding Required)** This is where SerpApi’s no-code tool comes in: . It was built specifically for people who *don’t* code but still want access to powerful search data. The nocode site still utilizes SerpApi’s APIs to pull in the data, but instead of providing structured JSON data, it goes a step further by turning that data into a clean, ready-to-use Excel spreadsheet with all the key details already organized for you. And the best part? You don’t need to understand any of the technical side to start using it. ![](https://storage.ghost.io/c/a5/00/a5004977-0dd2-4bcd-9292-dd0e05d4c59e/content/images/2026/03/Screenshot-2026-03-25-at-3.23.32---PM.png) No Code SERP API ## **How to Get Started (It’s Easier Than You Think)** Here’s all you need to do: ### **Step 1: Create a Free Account** Go to [SerpApi.com](https://serpapi.com/) and sign up for a free account. ![](https://storage.ghost.io/c/a5/00/a5004977-0dd2-4bcd-9292-dd0e05d4c59e/content/images/2026/03/Screenshot-2026-03-25-at-3.23.16---PM.png) ### **Step 2: Copy Your API Key** Once you’re in your dashboard, you’ll see your private API key. Copy it. ![](https://storage.ghost.io/c/a5/00/a5004977-0dd2-4bcd-9292-dd0e05d4c59e/content/images/2026/03/Screenshot-2026-03-25-at-3.33.32---PM.png) ### **Step 3: Go to the No-Code Tool** Visit[ https://nocodeserpapi.com/](https://nocodeserpapi.com/) and click “Try it Now.” ![](https://storage.ghost.io/c/a5/00/a5004977-0dd2-4bcd-9292-dd0e05d4c59e/content/images/2026/03/Screenshot-2026-03-25-at-3.33.51---PM.png) ### **Step 4: Paste Your API Key** You’ll see a prompt at the top of the page, paste your key there and save it. ![](https://storage.ghost.io/c/a5/00/a5004977-0dd2-4bcd-9292-dd0e05d4c59e/content/images/2026/03/Screenshot-2026-03-25-at-3.38.12---PM.png) ### **Step 5: Choose “Google News”** Now you’re ready to start searching. ![](https://storage.ghost.io/c/a5/00/a5004977-0dd2-4bcd-9292-dd0e05d4c59e/content/images/2026/03/Screenshot-2026-03-25-at-3.38.56---PM.png) ## **Here’s Where It Gets Really Useful** Let’s say you want to find recent articles about your client or a topic. - Type in a keyword (like “SerpApi” or “Best SERP APIs”) - Open advanced options if you want to filter by country - Click **“Search and Export”** That’s it. Within seconds, you’ll get a downloadable spreadsheet filled with: - Article titles - Media outlet names - Direct links to each story All of this data is pulled using SerpApi’s [**Google News API**](https://serpapi.com/google-news-api)**,** but from your perspective, it just feels like magic. ## **Why This Is a Game-Changer for Public Relations Professionals** Instead of spending hours manually searching and copying links, you can: - Quickly build media lists - Find journalists already covering your topic - Track competitor coverage - Stay on top of trends in real time And because it’s powered by the Google Results News API, you’re getting accurate, up-to-date results straight from Google News (just without the manual work). ## **Give It a Try** If you’re in PR (or really any role that involves research), this tool can save you a ton of time. Create a free account and try it yourself. Visit [SerpApi.com](https://serpapi.com/) to get started. And if you need a walkthrough, there’s also a helpful [YouTube video](https://www.youtube.com/watch?v=zQdA-Xd9lxI&t=4s) to guide you step by step.